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Apple Still Trying to Keep Up With M2 MacBook Air Demand Almost a Month After Launch

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Almost a month after launch, demand for the new M2 MacBook Air continues to be high, with the notebook in relatively short supply. For just the baseline configuration, customers are facing up to a three-week wait, according to Apple's online store.

M2-MacBook-Air-Lifestyle.jpg

In the United States, Apple lists the MacBook Air as shipping out in two to three weeks for the baseline model with 8GB of RAM and 256GB of SSD storage. Other configurations with varying storage and memory options are listed with a one to two weeks shipping estimate.

The delay is untimely, as Apple is currently running a Back to School promotion for students preparing for classes this fall. The new MacBook Air may be an attractive purchase for students thanks to its lightweight and thin design and the battery life and performance enabled by the M2 chip.

Apple has been facing supply chain constraints in recent months, but the situation does seem to be easing. Besides the long wait for the new MacBook Air, most other Macs in Apple's lineup remain readily available for shipping with no weeks-long delay.

The highest-end Mac Studio and the 24-inch iMac with the M1 chip are the two exceptions. The Mac Studio is listed with shipping estimates of one month or longer, and customers looking for an iMac face a three- to four-week delay, according to Apple's store at the time of writing.

In the third quarter of the year, Apple's Mac business was severely constrained. Apple CEO Tim Cook said that Mac supply was so low for the quarter that it was difficult to gauge actual demand for Apple's latest computers:
In terms of testing the demand, you can't really test demand unless you have the supply. We were so far from that last quarter that we have an estimate of what we believe demand was, but it is an estimate. We recognize how the industry is doing, we think that we've got a great story with the Mac, getting M1 out and now M2 out, we have a very strong offering for the back to school season and we'll see how we do this quarter. We'll report back in October.
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Mac revenue for Q3 of 2022 was down to $7.3B from $8.2B in the year-ago quarter.

Article Link: Apple Still Trying to Keep Up With M2 MacBook Air Demand Almost a Month After Launch
 
Article Link
https://www.macrumors.com/2022/08/12/apple-trying-to-keep-up-macbook-air-demand/
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Apple is one of the largest companies on earth, so one of course expects a lot of their manufacturing capability, but it's kind of amusing to see a headline acting as if it's abnormal to have still not caught up to demand a month after launch of a hot new product.

Earlier this year my org waited well over two months between order and delivery of some completely boring midrange Dell laptops getting toward the end of a product cycle. I don't even have a clue when the recent-release model we ordered last month will ship, but at this point I'm downright excited when I see a lead time of only 3 weeks on just about anything from Dell.

Then again, even coming up on 3 decades after, I've still never forgotten the pain of excitedly ordering a Power Macintosh 8600 then waiting at least 3 months for it to arrive only for the ADB port to be stone dead.
 
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If you make a good product, people will buy it

My state, Massachusetts, has our sales tax holiday tomorrow and Sunday so I’m placing my order for this MBA in blue, fully maxed out, except for the SSD - got 1TB which is only $200 more than the 512GB which I was going to buy after reading this article:

www.macrumors.com

Base Model MacBook Air With M2 Chip Has Slower SSD Speeds in Benchmarks

The first embargoed reviews of the new MacBook Air with the M2 chip have now been published. One notable detail confirmed by The Verge is that the...
www.macrumors.com www.macrumors.com
 
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If you’re a comment-section-genius and all of your knowledge about this mac comes from sites like this, you may think the M2 air is a horribly flawed product because the SSD.

However, in the real world, this is just the coolest laptop apple has ever delivered and it’s faster than what 99% of people who buy it could ever need.
 
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Reactions: eltoslightfoot, zimzalabims, Menneisyys2 and 45 others
All major Windows PC makers are watching their sales drop across the board, and chip makers like Intel, AMD, and Nvidia are facing similar pressures. Intel had its first quarterly loss in three decades, and GPU prices are falling below MSRP because the mining balloon burst.

Given the choice, I'd rather have Apple's "problem" of not being able to produce enough Macs to fully meet demand. Tim Cook said that the Mac's 10% revenue shortfall last quarter was entirely because of temporary supply issues out of China due to the plague, and with those pressures easing, it's entirely possible that Apple will be the only major computer maker that will experience growth in the coming quarters.

The Mac is proof that appeal to quality over quantity is the key to success when facing recession, inflationary pressures, continued pandemic outbreaks, war, and global unrest.
 
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Colstan said:
All major Windows PC makers are watching their sales drop across the board, and chip makers like Intel, AMD, and Nvidia are facing similar pressures. Intel had its first quarterly loss in three decades, and GPU prices are falling below MSRP because the mining balloon burst.

Given the choice, I'd rather have Apple's "problem" of not being able to produce enough Macs to fully meet demand. Tim Cook said that the Mac's 10% revenue shortfall last quarter was entirely because of temporary supply issues out of China due to the plague, and with those pressures easing, it's entirely possible that Apple will be the only major computer maker that will experience growth in the coming quarters.

The Mac is proof that appeal to quality over quantity is the key to success when facing recession, inflationary pressures, continued pandemic outbreaks, war, and global unrest.
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Definitely not a bad problem for Apple to have. I definitely didn’t see these M chips coming the way they were delivered. Took the whole industry by surprise, they’re still scrambling.
 
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contacos said:
It’s a shame they didn’t release this together with the MBP last fall. I would have gotten it instead but I was tired of waiting to replace my MBP from 2012 last year.
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MBP too heavy or why would you have preferred the M2A instead?
 
They're still trying to keep up with M1 Pro and M1 Max demand 9 months after launch - the Mac Studio is on a 10-12 week wait also. Keep up guys.
 
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Nearly every reviewer on YT:
Don't buy the baseline M2 MBA under any circumstances - it's slow as molasses (you're obviously going to buy it to do 8k video editing, compositing and exporting everyday, right?).

Regular people:
I want the baseline MBA, just take my money.
 
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Yes, Apple is struggling to keep up with demand.

Is Apple alone?

Hardly. Just try and buy a PS5 that's been out for nearly two years now.

Apple is handling the supply constraints better than any other company out there, but I understand headlines like this get people to click, so... here we are.
 
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Reactions: eltoslightfoot, danbuter, RuralJuror and 8 others
If it's any consolation, I waited for the 2021 MBP nearly 8 months before it arrived straight from Apple.
 
wanha said:
Yes, Apple is struggling to keep up with demand.

Is Apple alone?

Hardly. Just try and buy a PS5 that's been out for nearly two years now.

Apple is handling the supply constraints better than any other company out there, but I understand headlines like this get people to click, so... here we are.
Click to expand...
Yup. That's why PS5 still has some resale value. Apple does it better.
 
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