You are assuming that he would know that the shares would split eventually.
No I'm not. My whole point is that the split is irrelevant in this context.
For many investors (especially for retail), a stock with a price so high that you can only afford one (1) share makes it less attractive than another wherein you can buy multiple shares.
It might be psychologically more attractive but in terms of gains and losses its no different.
Thus, people tend not to spend all their money on a single share of apple, seeing as even if the stock went up 50 points (which would be a huge gain in the stock market), they would only net $50 on an investment of $700. Makes it not worth the risk.
Eh? In that case, if instead they bought 7 shares at $100 each they would only climb $7.15 each still for the same total of $50 !
Now that people can afford multiple shares, the stock looks more attractive. And they need not have any fore-knowledge of any upcoming splits. I spend $700, and own 7 shares, and if each share were to climb $50 (very likely given the upcoming catalysts), I would profit $350 on a $700 investment.
Thats just silly. If they climbed $50 post-split, they would climb $350 on a pre split basis. No difference.
Its apparent you dont understand it either. The stock is rising by a percentage. If it rises $50 at the moment thats aproximately a 50% rise, so on a $700 share the rise would be $350, not $50 as that would only be about 7% or so.