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You highlighted the one thing I said they are innovating on (iPhone)

Yes, I would like a smaller form factor of the air.

👍
You know getting older I'm slowly coming around to the benefits of smaller form factors. My eyes are crap which is one reason for my larger phone stance but if smaller iPhones can enlarge the text I honestly might look strongly at one.
 
I said on Macrumors before and at the AVP announcement that it would fail because VR as a consumer product is fundamentally flawed. Apple chased people into the market with a me too product.

Now these silly glasses… that will be another failed product and another me too product. Nobody wants to wear glasses and the paradigm itself is limited.

I have also attacked Apple’s potential foldable smartphone, another me too product, in this thread:


Cook… spending money on R&D and producing very little in the way of successful new products alongside complicated product lines. Cook is John Scully all over again.
You don’t seem to understand Apple’s preferred approach to hardware business being innovative instead of inventive.

Apple isn’t concerned being the first to do such things, but the ones who do something others did already with profound execution toward commercial or profound success and impact for the target market segments of the products.

The Vision Pro was never a mainstream product just like Apple’s other prosumer products it is deliberately most compatible and complimentary to.

Foldable and spatial computing headsets align and resonate the most with the prosumer market that than trickles down to mainstream as the market bears.

Glasses will align and resonate most with the mainstream market that has absolute additive benefits to their entire mainstream ecosystem they are absolutely taking their time to capitalize and exploit their well thought-out closed hardware ecosystem.

Allowing the market be created and field tested by alternatives more than makes sense for them to then create higher-end experiences and features of what resonates the most with their iconic supply chain advantages and stockpiles of money.

The markets for foldables and spatial computing absolutely exists with the technology and software prerequisites being decades in the making.

The idea of phones being pocket computers always necessitated tech like flexible OLED displays to mature to enable expandable pocket computers more versatile than slab phones and tablets will ever be.

The idea of hands-free and private personal computing has always been associated with making spatial computing viable.

Pictorial contents such as photos, videos, and interactive entertainment such as FPS and isometric games has always needed spatial depth to be experienced better and with more substance.

It’s blatant, benign tech illiteracy or disregard of computer science—especially human computer interaction—to suggest otherwise.
 
There won't be a display in the first version of the glasses, but Apple is developing another model that will include an integrated display.
I don’t consider smart glasses to be smart without a display. Otherwise these are just glasses. Or, more likely, creep shot glasses that record videos and take photos. That’s what the market is full of. Oh, and glasses that have crappy audio playback that annoys the people around you.

I call BS on this report. The whole thing reeks.
 
That tells you how off the mark Vision Pro is. People have no problem paying $3,000 for a Mac or MacBook Pro because there's a use case for it. The same can't be said for Vision Pro.
That’s nonsense. Glasses-free spatial screens and non-standalone prosumer headers cost the same as the Vision Pro and even more for its size class before it launched.

Portable prosumer 4K monitors have cost 3000 well before the Vision Pro as well.

Again none of these things had a laptop class APU nor premium HDR invaluable for creative professionals.

The Vision Pro like the Pro Display XDR took many mainstream fans and outlets by surprise.

There is a thinly veiled entitlement that Apple should start new device categories with the masses in mind or they will somehow change their for profit, high margin ways and act like more like console manufacturers shipping headsets at razor thin margins for fundamentally expensive new computing platforms capitalizing on their cash stockpile that way.
 
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here come the negative nancy's to say how Apple has no idea what its doing after they explicitly asked exactly for these products to come out faster. the hypocrisy below will be glaring. Ready yourself for the toxicity here
Of course they don’t know what they are doing. They don’t lead, they are reactionary. If Meta comes out tomorrow with a smart AI monitor apple would follow.
 
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The only great innovation since Tim Cooks tenure is advent of Apple Silicon. Other than that he has a bunch of misses. He started then stopped on the Apple Car. The same thing for Apple creating their own displays, and now this.
 
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So, you explained well why they remain the most popular platforms. What exactly is your point?

You conflate "most used" with "popular". Because, to go back to the original comment you replied to: people generally dislike Meta, even if they continue to use it. The vast majority of those users are not even considering to get Meta glasses, in no small part because it is Meta.
 
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Demonstrably false and these numbers don’t include people who wear glasses as a fashion accessory only:
  • A recent YouGov survey reports that 48 % of U.S. adults rely solely on prescription glasses (i.e. they do not also use contact lenses).
  • The same YouGov data indicates 12 % alternate between glasses and contacts, and 3 % rely only on contacts.
  • The Vision Council’s organizational summary states that 166.5 million U.S. adults (63.7 %) wear prescription eyeglasses (though this includes all eyeglass wearers, some of whom might also use contacts)
  • A much older CDC report (1960–62) found ~60 % of adults reported wearing glasses (not strictly excluding contacts, but contacts were much less common then).
From the YouGov survey:
  • ~48 % of adults wear only glasses
  • ~12 % alternate (so some fraction of those wear glasses part‑time)
  • ~3 % use only contacts
So combining “glasses only” and “alternate” gives ~60 % who wear glasses at least some of the time (not exclusively).

But by all means, keep making generalizations that nobody wants to wear glasses with no evidence to back it up.

If that were true the vast majority of people who need glasses and could wear contacts, would wear contacts and contacts alone when they could and there wouldn’t be glasses available as fashion accessories that have no corrective effect on vision.
It's not so easy I think (it never is, right?).

I have quite bad vision, so I have to use something. Contact lenses don't really work for me, because I have dry eyes already and I work indoors in front of a computer. So I have to wear glasses and I would report as "glasses only" above basically (I do wear contacts when I go swimming for example, but that's not a daily activity).

But do I want to wear glasses? Would I still wear glasses if suddenly my vision was perfect over night? Oh god no! I'd through them away immediately. I wear glasses for about 40 years now, so I kind of got used to them, but do I want to wear them? No, I need to wear them.
 
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Apple could have made it as a good Mac display and Apple TV entertainment device that works best when attached to a Mac or connected to an Apple TV
Absolutely
maybe Apple has simply lost the ability to position new products.
This was Steve Jobs' forte. Something that's really missing these days.
Apple no longer skates to where the puck is going. Just to where it's been
These days it feels like Apple skates to where OpenAI, Google and Meta are going
 
Tim’s predecessor came out with iPhone. Do you really think Watch is a halo product?

Listen to how Tim introduced VP a couple years ago. There’s Mac, iPhone, then VP.

“Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing.”
That quote is going to age like milk if this report is true and Apple eventually decides to drop VP
 
Facebook is only alive due to Facebook Marketplace.
Instagram is slowly cratering and is getting its lunch eaten by TikTok
Whatsapp is only alive due to the difficult nature of moving contacts and groups to another platform.

As soon as a competitor comes up , the lack of loyalty towards meta will destroy its product

Such a bad take. Facebook is a behemoth for its social connections, not the FB marketplace. It has something like 3 billion *active* users. It's so massive that it's elevated beyond a tech platform, and become a part of the social fabric on planet earth.

How can anyone be so out of touch.
 
Great to hear about this. Don't think many will be happy to wear a device like Vision Pro for extended periods regularly. Waiting to see the glasses from Apple.
 
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Anything without a display is immediately DOA for me. I want something that a fully mixed reality that doesn’t feel or look like a bowling ball strapped to my head. Meta’s new glasses are closest to that currently, although there are options which move the processing to a phone which I thought Apple might look at, like how the original Apple Watch worked. Until something like this exists, I can’t see myself getting any sort of glasses/headset.
 
I'd just like an affordable set of light glasses that I can put on to pretend I have a huge theater in my room to watch some movies or TV shows, nothing else. No games, no virtual "office" or anything like that. It would need native support by major studios though.

My Quest 3 is too heavy and the lack of media is astonishing. I also don't care about these smart glasses that can record up to 10 seconds of vertical videos or display small information that I already have access to on my wrist or in my pocket.

Just let me watch tv!
 
Sounds sensible. I think that AR glasses will be a way bigger hit i.e. being able to see a maps overlay whilst walking around a city or driving your car.

Having said that, it still feels pretty niche and a nice to have.

But perhaps its power will be as part of an accessories set - AR glasses + AirPods + a useful Siri + the power of your iPhone will be very compelling package.

Finally, I know that the Vision Pro is a technical marvel but:

- It's obviously over engineered.
- And I can't find myself getting excited and interested about it as it's so expensive.
 
There was probably a time when people questioned why you'd ever want to browse the internet on a phone and look where we are now. Spatial computing is at least 2 decades away from being anywhere near ready.

The Meta Displays are impressive pieces of tech but essentially just an Apple Watch you strap to your face that still requires a wristband, 2 pieces of hardware to do the job of one. And once again Meta's 'genius' software designers' cutting edge use case is..... Instagram Reels. Which you can already watch on the device in your pocket.

Yeah, no.
 
Even if they keep the name “Apple Vision” for the glasses, there’s no escaping the fact that ‘spatial computing’ / mixed reality was complete bollocks.
Under the current big tech/app model paradigm absolutely.

But AR is just one piece of the next place computing will go.

The first thing we have to do is let go of the traditional view of a computer. The idea of 'productivity' being a screen for spreadsheets and documents will go out the window once we realign LLMs to be enslaved to office drudgery. The future of computing is not through an app or a web browser, through a display to a virtual world. Its out there in the real one.

As more and more devices across our towns and cities gain embedded IOT sensors they will start to form mesh networks (think Find My or Amazon Sidewalk) outside of the confines of the internet. In this way physical, rather than virtual locations become servers. AR glasses, working on an open platform architecture will allow the average citizen to access and parse this data.

The social implications of this shift will be enormous, as we move ourselves away from online communities and back into our local ones. IOT sensors in your neighbourhood might tell you when local plants need watering, what rates your neighbours are selling their excess renewable energy for or even virtual street art all by glancing around the streets. You won't need an AR map interface when the interface of every street sign is tailored directly to you. Social media will still exist but be confined to IRL friend groups, the people you choose to share things with. Imagine walking to work and seeing a post hovering above the head of a friend updating you to their parent's illness, you both in too much of a hurry to stop for a chat. Strangers glance over and see nothing.

Future Architects will have to consider the implications of their structures being the backdrop to a digital interface and unplugging will be as easy as taking off your glasses.
 
Tim Cook turns 65 this year. He needed a halo product to mark his legacy. Apple was betting on high risk, high reward. They loaded Vision Pro with tech with the hopes competitors wouldn't be able to match it. While that was true, Apple failed to realize people don't want to be loners wearing a headset with no killer app.
If he’s 65, he’s overdue for retirement - let him go and enjoy his millions, so that Apple can have some real focus and vision again.

And while we’re at it, bring back Avie Tevanian and other real luminaries instead of the greased crap we have at the top.
 
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Why the hell can’t a high value company do both Jesus . The glasses practically design themselves and shoulda been made years ago if there not even gotta copy the display ones 🙄🙄
Have a partnership with Oakley and put a little camera and speakers in the frame and connect it to your iPhone. Boom. Trillions of dollars in R&D saved.

It just sounds so basic and off the shelf I can’t let myself believe apple would literally pull people off an important project like “getting the Vision Pro smaller and cheaper”, which is super important to kickstart that market and take it mainstream, all so they can make some meta knockoffs.
 
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