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apple store _COMPLETELY_ down
- Thread starter davethewave
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It looks more like a page that barely loaded from the server. If the Apple Store is under heavy load it can turn up looking like that.Looks like a poor photoshop job
And "smooth" and "brushed" aluminum? Why would Apple put out two different kinds of aluminum-based configs? It'll confuse customers, and create stocking headaches.
I'm sure the Build To Order Options at every other manufacturer's site are just as simple as Apple's.
Uhh, if they are BTO options, then it won't be a problem (such as different graphic cards, that kind of thing). But different external aspects, Apple would want to show them off, and thusly would demonstrate each of the 4 shells as separate models, instead of just listing them like that.
And that means 4 different models of "base" models that have the same specs, but different shells (or slightly different specs, such as the white/black MacBooks). This would cause a headache for if people go for smooth aluminum after brushed, and they bet on the brushed being more popular, and so forth.
I would expect that external aspects would be the easiest to select since it's actually something you can see versus a performance based one. Just my thoughts...
Yes, if Apple makes it clear what the difference between brushed and smooth aluminum is somehow (from that screenshot, it is very unclear).
And don't forget the customers aren't the only issue here, Apple is also. Diversifying the line too much dilutes their profits (remember the old iMacs and it's rainbow-ful of colors? Some sold exceedingly well, others horribly, and Apple ended up stuck with the stock. They tried to avoid that fiasco ever since).
If that were legit, wouldn't the right-hand side where it says "Specifications" also say 'Smooth White' if that option were selected? When you configure yer Mac on the store, it auto-updates the Specifications section with your new hardware. Silly fake.