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macrumors bot
Original poster
Apr 12, 2001

Apple has taken its online store down ahead of pre-order availability for the iPhone 14 and iPhone 14 Plus in a new Yellow color, starting at 5.00 a.m. Pacific Time.


Announced by Apple earlier this week, the new Yellow shade joins the iPhone and ‌iPhone 14‌ Plus's existing Midnight, Starlight, (PRODUCT)RED, Blue, and Purple color options. There are no changes to the devices beyond the new Yellow finish.

Apple last offered a Yellow color option for the ‌iPhone‌ in 2019 with the ‌iPhone‌ 11, which came just one year after the Yellow ‌iPhone‌ XR. There are no new color options for the iPhone 14 Pro and ‌iPhone 14 Pro‌ Max.

Availability for the new Yellow models starts next week on Tuesday, March 14. Apple has also added four new colors for the ‌iPhone 14‌ and ‌iPhone 14‌ Plus Silicone Cases, including Canary Yellow, Olive, Sky, and Iris.

Article Link: Apple Store Down Ahead of Yellow iPhone 14 and iPhone 14 Plus Pre-Orders
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macrumors regular
Jun 30, 2015
Atlanta, GA
FACT: Apple taking their website down for one product is a marketing ploy, NOT an update. It is, in a sense, "Clickbait"
Or they could be testing that the production go-live version of the website is working fine before they go live, even if it worked fine in an dev environment I guess.

It could also be used for load-balancing, as a splash page like that puts a lot less stress on the servers for those who may be jumping onto the website in anticipation of buying the new iPhone.


macrumors newbie
Mar 10, 2022
No update of other products :-/ the B2B (Business) shop is open (closed if new products). Only the "order" button is not available.


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macrumors 604
Jul 29, 2011
Why ! It used to be cool taking the store down. in 2023 it’s lame 🤷‍♂️
Apple are releasing a new version of one of the most successful and high-profile consumer products ever (and quite a complex one in terms of support, links with mobile carriers etc.), simultaneously in a dozen countries and time zones on each side of the date line, via a network of both online and bricks-and-mortar stores, with a horde of Internet users holding their mice in anticipation of a server-melting frenzy of ordering...

That is a massive three-ring circus of a logistical nightmare that I'm not going to second-guess the solution to.

Think of the wailing and gnashing of teeth if it went up on the UK site half an hour before the US site, or the CA site accidentally listed it at the US $ price, or someone in Australia messed up and listed it for $6.99 - they'd have 10,000 orders before they could fix it.

I think Apple are in a very small club of companies that even try to do this - more usually you'll see a launch at a tech fair or something and have to wait for months before you can actually buy it where you live.

Yes, a new colour of iPhone sounds like the most trivial launch ever, but it's an iPhone so the normal rules of common sense and restraint don't apply.


macrumors 6502
Nov 9, 2009
Apple is out of touch.
Hopefully the. Why iPhones usb c is actually usb 3.0 and beyond in speeds. Because if it’s not, I’m switching to an android.


macrumors 68030
Jun 30, 2007
Midwest USA
FACT: Apple taking their website down for one product is a marketing ploy, NOT an update. It is, in a sense, "Clickbait"
If so, it just shows how out of touch Apple is.

But, judging by the quality of Apple's other software it would also not surprise me to find out that taking the store down is the only way for Apple to add new content. Probably the way their store APIs were designed.
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