Apple Store Down in UK, Canada, and Other Countries Ahead of Vision Pro Pre-Orders [Update: It's Back Up]

[MacRumors]

Apple's online store went down this morning in Germany, France, Australia, the UK, and Canada, as the company prepared to begin taking Apple Vision Pro pre-orders in the five regions.

Pre-orders begin at 5.00 a.m. Pacific Time, or the following local times. The starting prices given below in local currency are for the 256GB model minus prescription lenses and other accessories.

• Australia – 10:00 pm AEST – $5,999
• Canada – 5.00 a.m. PT – $4,999
• France – 2.00 p.m. – €3,999
• Germany – 2.00 p.m. – €3,999
• United Kingdom – 1.00 p.m. – £3,499

Apple Vision Pro will launch in the five countries on Friday, July 12, and interested customers can currently book a 30-minute demo of the device in their local Apple Store from launch day up until Thursday, July 18.

The Vision Pro is unquestionably Apple's most technically advanced product and a remarkable engineering achievement that impresses at first glance. However, potential buyers should visit an Apple Store to try it out and thoroughly research its capabilities before making a purchase. Be sure to check out our dedicated Vision Pro roundup to learn more.

Apple is expected to produce fewer than 400,000 Vision Pro headsets in 2024 due to the complexity of manufacturing, according to analyst Ming-Chi Kuo. However, Apple is said to be already working on a new version of the ‌Apple Vision Pro‌ for 2025 that will be priced more affordably.

Article Link: Apple Store Down in UK, Canada, and Other Countries Ahead of Vision Pro Pre-Orders [Update: It's Back Up]

 

[AppZ.Zero]

First Item from Apple in a long period of time where i have exactly no urge to try and buy. VR is just a compromise.

 

[chrisone]

Only real use-case I can see: Buy, store and sell in 30 years un-opened.

 

[Godspeed8230]

Maybe I'm being too critical, but why should I buy a product this year that will be released next year at a reduced price and maybe even improved?

This is so very clearly a beta type of product with a premium price (I mean €4000? That's just insane.) and really only for hardcore fans, a few companies and tech enthusiasts with a very high disposable income. Apart from that, I don't really see a target group.

 

[nfl46]

Maybe I'm being too critical, but why should I buy a product this year that will be released next year at a reduced price and maybe even improved?

This is so very clearly a beta type of product with a premium price and really only for hardcore fans, a few companies and tech enthusiasts with a very high disposable income. Apart from that, I don't really see a target group.

Just maybe you shouldn’t buy it.

 

[Godspeed8230]

Just maybe you shouldn’t buy it.

Yes, I will not buy one.

Looking at this thing objectively the price-performance ratio is just way-off. Not a lot of companies can release a product that is so clearly in need of tweaks, adaptions and yes, useful apps.

 

[foobarbaz]

Maybe I'm being too critical, but why should I buy a product this year that will be released next year at a reduced price and maybe even improved?

You definitely won't get an equivalent product at a reduced price next year. They'll have to make many compromises to get the price down to halfway palatable levels. So those few who actually consider getting one now probably don't have a reason to wait. The next one will be for people who'd never consider spending 4000€ in the first place.

 

[nfl46]

Yes, I will not buy one.

Looking at this thing objectively the price-performance ratio is just way-off. Not a lot of companies can release a product that is so clearly in need of tweaks, adaptions and yes, actually useful apps.

There’s your answer.

 

[Fuzzball84]

Keep it sealed and in box. Will be worth even more after 50 years 😜

Your investment is always at risk. 🥴

At risk of being mistaken for a scuba mask 🙄

 

[tyr2]

No way I can even think about affording one of these, but I'll probably book in to have a demo at an Apple Store at some point. I've not tried a headset since the OG Vive.

 

[lanomds1]

I can't understand how is this product allowed by the DMA in the EU as it can expand the Mac display only and not any other PC whilst iPhone mirroring, that is basically the inverse feature, was canceled because of the same DMA. If the Vision Pro can do it, why not my Mac with the iPhone?

 

[Aoligei]

$5000 for a fancy VR headset. Rich boys toy

 

[DelayedGratificationGene]

It’s amazing that people come here to express how they are “adamantly not going to buy it!”….funny when I’m not interested in something it gets zero of my attention. I’m gone lol. I wouldn’t give a second thought to go on type up how much I hate it etc….however Fake Apple Haters def would.

 

[steve09090]

I wondered what I was going to do with the money for selling my first born.

 

[Shifts]

Priced out. Would love to have one, but that price is just out of reach.

 

[Radeon85]

So the store is down for the handful of people that may grab one. Apple may not have bothered.

 

[MrGimper]

I'm not paying £3.5K for basically a "proof of concept" device that, in this iteration, will be dead in 12 months or less.

 

[xxFoxtail]

First Item from Apple in a long period of time where i have exactly no urge to try and buy. VR is just a compromise.

I’d be willing to try it if a friend had one. I cant see myself owning one though. Even when I was at the Apple Store to look at the M4 iPads, I just had no urge to even look at the Vision Pro.

 

[arkitect]

It will be interesting to see the level of demand here in Europe.

Right now people have (at least should have) other things on their mind.
But, on the other hand, I guess sticking one's head into an AVP is as good as sticking it in the sand and pretending there is no problem. 🤷🏻‍♂️

Good luck Apple. This is a hard sell.

 

[Victor Mortimer]

How is it that in 2024 Apple STILL can't figure out how to update a website without taking it down?

Pitiful.

 

[lkrupp]

Maybe I'm being too critical, but why should I buy a product this year that will be released next year at a reduced price and maybe even improved?

This is so very clearly a beta type of product with a premium price (I mean €4000? That's just insane.) and really only for hardcore fans, a few companies and tech enthusiasts with a very high disposable income. Apart from that, I don't really see a target group.

You and yours say that about every Apple product and have for decades.

 

[coffeeboat]

I can't understand how is this product allowed by the DMA in the EU as it can expand the Mac display only and not any other PC whilst iPhone mirroring, that is basically the inverse feature, was canceled because of the same DMA. If the Vision Pro can do it, why not my Mac with the iPhone?

Neither macOS nor visionOS meet the EU market share thresholds for regulation under the DMA.

 

[vegetassj4]

You definitely won't get an equivalent product at a reduced price next year. They'll have to make many compromises to get the price down to halfway palatable levels. So those few who actually consider getting one now probably don't have a reason to wait. The next one will be for people who'd never consider spending 4000€ in the first place.

PORT VILA, VANUATU - Apple today previewed the Apple Vision Ultra. Designed from the ground up with a stunning battery free design, the new Vision Ultra will deliver limitless use without the need for recharging. Vision Ultra gives you the magic of Apple Reality like never before. Wearers can discover and use Apple’s innovative lineup of apps and services, receive exceptional images from class leading Apple Intelligence enhanced holograms, and get more out of their Vision than ever before.

 

[Account25476]

• Australia – 10:00 pm AEST – $5,999
• Canada – 5.00 a.m. PT – $4,999
• France – 2.00 p.m. – €3,999
• Germany – 2.00 p.m. – €3,999
• United Kingdom – 1.00 p.m. – £3,499

A steal

 

[gusping]

I'm not paying £3.5K for basically a "proof of concept" device that, in this iteration, will be dead in 12 months or less.

Agreed. I have not seen a single compelling use. Using it as a monitor for your Mac is ok if travelling I suppose, but as a desktop user I will pick multiple 4k monitors over a Vision Pro any day.