Apple Store Down in UK, Canada, and Other Countries Ahead of Vision Pro Pre-Orders [Update: It's Back Up]

[darngooddesign]

Maybe I'm being too critical, but why should I buy a product this year that will be released next year at a reduced price

The less expensive one will likely be missing some hardware features present in the Pro version. I agree that people who are on the fence but put off by the price should wait to see what the less expensive, regular Vision will be like.

and maybe even improved?

By that logic you should never buy a computer since the next one will be improved.

This is so very clearly a beta type of product with a premium price (I mean €4000? That's just insane.) and really only for hardcore fans, a few companies and tech enthusiasts with a very high disposable income. Apart from that, I don't really see a target group.

I doubt Apple expected mass-market adoption of the first generation.

 

[timber]

The euro price is almost as expected so nothing so see there.

The problem are the use cases.

 

[Cranslove]

How is it that in 2024 Apple STILL can't figure out how to update a website without taking it down?

Pitiful.

You aren’t working in marketing, that’s for sure. Other than marketing purposes and creating a “buzz”, there’s no need for it. So they do it purely for.. the marketing buzz.

 

[19callum93]

I’m really surprised there’s no finance option to purchase Vision Pro in the UK. How do Apple expect people to just drop 3.5k like that.

 

[wikiverse]

Using it as a monitor for your Mac is ok if travelling I suppose

Good thing macs don't have monitors built into them and you can't use an iPad as a second monitor, otherwise the VP might have no use case at all!

 

[lkrupp]

I’m really surprised there’s no finance option to purchase Vision Pro in the UK. How do Apple expect people to just drop 3.5k like that.

They don’t. Apple expects people of means to buy it and there are a lot of them. This product is not for the masses who will have to wait for a cheaper model with fewer features. And even then the wailing about price will continue. Some analysts are predicting Apple’s market cap to go over $4T in the next year or so.

 

[mark-in-mk]

I can't understand how is this product allowed by the DMA in the EU as it can expand the Mac display only and not any other PC whilst iPhone mirroring, that is basically the inverse feature, was canceled because of the same DMA. If the Vision Pro can do it, why not my Mac with the iPhone?

Maybe The EU dont consider Apple to have the level of market dominance with headsets that they do with phones.

 

[fatTribble]

Oh good! Some never-before-seen negative opinions.
When someone is excited to tell me about their new car, I wouldn’t take that opportunity to tell them why I’d never buy it.

 

[arkitect]

I’m really surprised there’s no finance option to purchase Vision Pro in the UK. How do Apple expect people to just drop 3.5k like that.

There are apparently.
The usual Barclays or PayPal route.
But it's still a hell of a chunk of change.

 

[darngooddesign]

I can't understand how is this product allowed by the DMA in the EU as it can expand the Mac display only and not any other PC whilst iPhone mirroring, that is basically the inverse feature, was canceled because of the same DMA. If the Vision Pro can do it, why not my Mac with the iPhone?

It is allowed in the same way that SideCar is allowed. Some developer just needs to create an app for PC mirroring.

Your comment reinforces why most people are suspicious of the EU's reach; namely preventing Apple from creating any cool Apple-specific features.

 

[_apple_apple_]

I follow the patents and try hard to understand Apple's design reasoning and business decisions.

If you're waiting for something indistinguishable from modern ski goggles, it's around 3-5 years away based on patents (not just Apple's, not just VR) and prototypes you see at expos. Since I'm predicting, I might as well throw some other predictions out:
• Apple will update the current AVP in the meantime without changing it too much.
• Apple will only drop light-seal compatibility if they can get their adaptive/robotic lightseal to work (there are patents). This is critical as they could reshape the visor if they don't have to support older seals; the straps are easy to keep compatible. Personally, I think the bean shape was a big mistake, a U shape makes far more sense, but I understand why they did it.
• Light-control tech is exploding, partially due to R&D for optical computers (quantum and non-quantum) and some of it is applicable/specifically for AR/VR. A new generation of optical components to replace lens (and their deficits like energy absorption) is truly just around the corner for many industries. This will shrink VR and increase battery life.

 

[MrGimper]

I’m really surprised there’s no finance option to purchase Vision Pro in the UK. How do Apple expect people to just drop 3.5k like that.

If you're someone who is seriously considering buying one, you really aren't likely to be someone who needs a finance deal.

 

[jdawgnoonan]

It would be interesting if all of the features were packed into something that looked like Oakleys, but that is years away. This device is an interesting proof of concept as far as I am concerned.

 

[Victor Mortimer]

You aren’t working in marketing, that’s for sure. Other than marketing purposes and creating a “buzz”, there’s no need for it. So they do it purely for.. the marketing buzz.

But it just makes them look incompetent.

 

[lenningj]

Looking forward to a few months time to see if we still see EU interest for this

 

[Fuzzball84]

PORT VILA, VANUATU - Apple today previewed the Apple Vision Ultra. Designed from the ground up with a stunning battery free design, the new Vision Ultra will deliver limitless use without the need for recharging. Vision Ultra gives you the magic of Apple Reality like never before. Wearers can discover and use Apple’s innovative lineup of apps and services, receive exceptional images from class leading Apple Intelligence enhanced holograms, and get more out of their Vision than ever before.

View attachment 2392778View attachment 2392780

Wow is this the second gen?

 

[Fuzzball84]

Looking forward to a few months time to see if we still see EU interest for this

Even the EU will probably ignore this product category. They will see the market share and wouldn’t be able to claim abuse of market position in any court anywhere 😂

 

[GrayFlannel]

Rich boys toy

Of course rich is a relative term but would bet only 1:100 customers who buy the VP even comes close to it by anyone’s definition.

Apple products are not priced for the rich segment. They are priced for people who can easily convince themself they need a product and will do handstands to justify buying it and eagerly willing to go into debt over it.

 

[theluggage]

Maybe I'm being too critical, but why should I buy a product this year that will be released next year at a reduced price and maybe even improved?

I've been asking myself that since I first bought a computer in 1979, but here we are...

(Seriously, I've no interest in buying Vision Pro - doesn't mean I'm not interested in following the tech - but I've bought plenty of other ephemeral gadgets in the past... apart from computers, a couple of digital cameras costing north of £1000 in the late 90s spring to mind...)

 

[anthogag]

Great, Vision Pro is finally in other markets and because it is expensive there won't be a line-up at my Apple Store to demo it. I am interested in getting one.

 

[satchmo]

Only real use-case I can see: Buy, store and sell in 30 years un-opened.

A failed Apple Pippen (1996) fetches only around $1300 on eBay.

 

[Nuno Lopes]

I can't understand how is this product allowed by the DMA in the EU as it can expand the Mac display only and not any other PC whilst iPhone mirroring, that is basically the inverse feature, was canceled because of the same DMA. If the Vision Pro can do it, why not my Mac with the iPhone?

It wasn't cancelled because of the DMA. Where is that written? SideCar anyine?

Oh, it seams that Apple Intelligence narrative for the EU is also blaming the DMA ... lolol. Interesting because other vendors seam not to have much problems with DMA on that aspect.

The DMA, regarding Apple practices, mostly focuses on unbundling the App Store from iOS while allowing it to be de facto standard distribution and sales channel for native Apps. Apple is pissed of course.

 

[dave255]

Love how they just use the same US figure $3499 in the UK £3499 ($4421)

 

[James_C]

Love how they just use the same US figure $3499 in the UK £3499 ($4421)

I love how people forget the UK Price includes sales tax, but the US does not.

If the US price included the same amount of sales tax = $3499*1.2 at exchange rate of 1.25 = £3,359. Yes the UK is more expensive but not as much as ignoring UK VAT.

 

[Howard2k]

CAD$5,000.

L.
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