Hello. I have been an Apple fan since 2001 when i purchased my first ibook. Since then, like many of you, I have become obsessed with Apple's ability to create "products for people who change the world". However, after having my first Apple store experience, I have realized that Apple has taken a turn for the worst. First of all, I am not here to complain about how my Macbook hasn't been fixed in a week. I know Apple has bad Customer Service and I expect nothing more than piss poor service in that category. However, I am going to talk about Apple's transformation from a great company to another "Designer Brand" corporation. I use this term because Apple now sacrifices quality and innovation for the "look" of the Apple products. I have many friends who make fun of my love for a company that makes computers, but I know that Apple does more than that. They do not put circuits and electricity together to make their products, but they create a new exsitence with their ideas and set a new alter at which the tecnological world worships on. This is why I was surprised when I walked into the Apple Store. I looked at the people, the employees, the products, and I was dissapointed. I had a hard time getting help, waiting in lines, signing up for appointments, waiting for my name to be called out on the "big screen" I felt like I was in a scene from 1984. While waiting for my name to be called, I walked around to see all the new Apple products and products sold by Apple. I look at the headphones: 300$ for names like Bose, and other pieces of crap that they charge way to much for. And it hit me; Apple was no longer a computer company, but a way of life. I don't mean a life where people love Apple computers like most of us on these boards enjoy, but Apple now promotes a life of buying more crap to satisfy some need that should not have. Having an Apple now means that you "Think Different"; you are hip and cool and you are into the "digital lifestyle". I actually enjoy how Apple has done this, but the community has taken it to another level. We now feel that we need the best, and newest of everything. iPods, Power Macs, heaphones, speakers, hardrives. We have all been brain washed into thinking that we need more stuff to make our lives easier, when obviously we dont need this stuff. I'm not sure if this is Apple's fault or it is just the way the Apple community has evolved, but I think Steve Jobs needs to remember where he came from, or he will end up being exactly like the people he set out to destroy. He destroyed himself before, and in the 10 years since he has taken it back, Apple is promoting a lifestyle where material goods rule all. I was not excited when Jobs announced that Apple Computer would now just be Apple. It has gone from being a company to a way of life, but not just the "cult of mac", it has now stretched out into everyday lives forcing people into buying more stuff. I'm sorry for the rant, but it is something I've been wanting to put on here. Im not sure if this is all totally true, but I want yall to remeber one thing: The Apple lifestyle is not about having the new computers, mp3 players, or new phones. It is however about a company's ability to turn human emotion into products that we use everyday. This is why I became a MacAddict, and I hope it is why you became one also.