Apple Store "express purchase counter"

Discussion in 'Apple, Inc and Tech Industry' started by aristobrat, Sep 25, 2011.

  1. aristobrat macrumors G4

    Joined:
    Oct 14, 2005
    #1
    Looks like the new Hong Kong store is the first to get a feature that has been asked for in a ton of threads here.

    http://www.ifoapplestore.com/db/2011/09/24/ifc-mall-store-is-unique-bright-filled-with-overnighters/

    Be interesting to see how well it works, and if it gets implemented into existing stores (like they did with the iPhone activation areas, personal setup areas, etc).
     
  2. miles01110 macrumors Core

    miles01110

    Joined:
    Jul 24, 2006
    Location:
    The Ivory Tower (I'm not coming down)
    #2
    How is this new? I've always walked straight in, told the person what I wanted, and was out in under 15 minutes. Anyone who knows what they want can do this irrespective of an "Express Checkout" or not.
     
  3. aristobrat thread starter macrumors G4

    Joined:
    Oct 14, 2005
    #3
    Your scenario entirely depends on there being an available employee when you walk in, which isn't the experience that many people have, based on what I've read here.

    The Apple Store I worked at did a good job of putting at least one employee in the "Family Room" (the place with the accessories, etc) and making sure they didn't get tied up for any period of time. So if you wanted a case or an accessory, it was easy to find a free employee (since there was one stationed specifically in that area), and it was a quick in/out purchase. But from reading countless "My Apple Store Experience" posts here, it seems like a lot of Apple Stores don't do that. People frequently complain that they walk in and there's literally no free employee to help them, especially when they know what they want and just want to get in/out, the iPad queue system doesn't work, etc etc etc.
     
  4. miles01110 macrumors Core

    miles01110

    Joined:
    Jul 24, 2006
    Location:
    The Ivory Tower (I'm not coming down)
    #4
    No, it really doesn't. If you're standing at the checkout counter you get help, as is generally the case in retail stores of any kind.
     
  5. aristobrat thread starter macrumors G4

    Joined:
    Oct 14, 2005
    #5
    What checkout counter? You mean the one computer at the end of the Genius Bar that they use to run the occasional TeleCheck transaction?
     
  6. dejo Moderator

    dejo

    Staff Member

    Joined:
    Sep 2, 2004
    Location:
    The Centennial State
    #6
    Many Apple Stores nowadays have no specific checkout counter.
     
  7. OutThere macrumors 603

    OutThere

    Joined:
    Dec 19, 2002
    Location:
    NYC
    #7
    This is needed, I've dropped into the store to pick up a replacement power adapter or something else unimportant and found myself standing around for 10 minutes trying to get the attention of a sales person, bothered by the lack of a checkout counter.
     
  8. Tiggs macrumors 6502

    Joined:
    Jul 6, 2011
    #8
    Nice addition. Will probably take 10 express counters per store to deal with the mob for the next iPhone release :p
     
  9. interrobang macrumors 6502

    Joined:
    May 25, 2011
    #9
    Yeah. I've been told by the store staff that they couldn't help me, because they were with a customer.

    They had a point, I guess: being told that was enough for me to decide not to be a customer. I left without buying anything.
     
  10. pbt macrumors newbie

    Joined:
    Oct 10, 2011
    #10
    Can I please just take a number?

    When the store is busy, finding an available employee to take your money is like getting a table at a packed bar. You just have to walk around long enough and be lucky enough to be right next to one when it(he,she) becomes available.
     
  11. Consultant macrumors G5

    Consultant

    Joined:
    Jun 27, 2007
    #11
    Person at the door can typically get someone to help.

    If too busy, get on iPad sign and call for help.
     

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