Apple Store Fifth Ave! :D

asif786

macrumors 65816
Original poster
Jun 17, 2004
1,027
0
London, UK.
It looks as though Apple has finally found a location on Fifth Avenue to build a store!

http://appleinsider.com/article.php?id=853

Sometime this year Apple Computer is expected to begin renovation and construction efforts on its second New York City-based retail store, set to touch down in central Manhattan.

After months of searching for a feasible location in pricey Midtown, the company has reportedly settled on a lease for a massive retail space in the lower-level concourse of the General Motors Building at 767 Fifth Avenue, between 58th and 59th Street.

The GM building, which rests atop an entire city block directly across the street from the Plaza Hotel, is also home to an FAO Schwarz toy store, which moved in fourteen years ago. The building is also just a few strides from the southern tip of Central Park.

Although it's very early in the development stages, sources say Apple will turn the 21,000-square-foot space into a retail store that will 'rival anything seen so far' from the company's retail division.

Specifics are lacking, but one source claims Apple will give the exterior of the store a look similar to the glass Pyramid found in the Louvre's cour Napoléon, only in cube form.

The cost of the venture is expected to be steep. Apple's existing New York-based flagship store, located in Manhattan's SoHo district, reportedly costs the company just over $2 million in rent each year, on top of an initial $5 million in renovation costs.

Insiders believe the GM retail location fetched over $3 million a year.
I love Apple retail stores, so hopefully this one is going to be great. Perhaps it will be even better than the $40m prada store!

Plus, a store on fifth can only give apple more and more exposure.

Cool :cool:

/asif
 

jadam

macrumors 6502a
Jan 23, 2002
699
1
Sweet, im going to have to check it out next time I go back to NYC during break.
 
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johnbro23

macrumors 6502a
Apr 12, 2004
770
0
Pittsburgh, PA
Awesome.

I'm all for Apple stores. I think their concept makes them the best retail store of all. They don't force anything on you, they just show you how good Macs are compared to Windows machines.

Also, way to go Apple for picking another high traffic area. :)
 
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Daveway

macrumors 68040
Jul 10, 2004
3,372
0
New Orleans / Lafayette, La
I can't imagine how much nicer Apple can make their flagships. Think about it, FULL GLASS! I remember my jaw dropping the first time I ever went in a flagship, it was the Chicago one. Simply amazing.
 
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zwida

macrumors 6502a
Jan 5, 2001
587
0
NYC
That corner (5th Ave & Central Park South/59th Street) is about as crowded a spot as you could find in NY. It has all the foot traffic of Times Square without the insane feel. No surprise of course, but I don' t think they could have picked a better spot to be on 5th Ave.

I know that it may seem crazy to build more than one "flagship" store in a town, but these two locations are bound to attract very different crowds.

There's been talk of an Upper Westside location. Given the concentration of well off potential Mac users on the UWS, I hope they keep this on the list as well.
 
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johnbro23

macrumors 6502a
Apr 12, 2004
770
0
Pittsburgh, PA
zwida said:
That corner (5th Ave & Central Park South/59th Street) is about as crowded a spot as you could find in NY. It has all the foot traffic of Times Square without the insane feel. No surprise of course, but I don' t think they could have picked a better spot to be on 5th Ave.

I know that it may seem crazy to build more than one "flagship" store in a town, but these two locations are bound to attract very different crowds.

There's been talk of an Upper Westside location. Given the concentration of well off potential Mac users on the UWS, I hope they keep this on the list as well.
Thats awesome... I don't know Manhattan too well, but thats great news about all the foot traffic. Apple is such an amazing company. If you haven't bought some of Apple's stock lately, now is a better time than ever. Most of the targets for AAPL are between 75 and 85 and the highest is 100. Good thing I bought mine at 55.37. :)
 
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zwida

macrumors 6502a
Jan 5, 2001
587
0
NYC
sjpetry said:
Does anyone know the size of the Chicago Michigan Ave. store, because that store is huge and this one will be mush bigger. :D
The North Michigan Avenue store is 24,000 square feet. By comparison, the SoHo store is 21,000 sf.

It doesn't sound like the new site will be any larger than either of these, but I think 21,000 sqaure feet will do quite nicely.
 
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Lyle

macrumors 68000
Jun 11, 2003
1,874
1
Madison, Alabama
Very cool indeed. This is not far at all from the hotel we usually stay at when visiting New York. I wonder how soon it's expected to open?
 
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OutThere

macrumors 603
Dec 19, 2002
5,730
0
NYC
I think apple needs to replace the Cup Noodles way up high at times square with a big iPod. :D
 
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rdowns

macrumors Penryn
Jul 11, 2003
27,400
12,510
Excellent news. The Soho store is awesome but I hate going all the way downtown. Very classy location they found. Surrounded by very expensive retail stores like Saks, Bergdorf's and others.
 
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