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Apple Store Goes Down Ahead of Today's 'Hey Siri' Media Event

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The Apple Online Store has been taken offline this morning, less than six hours prior to Apple's highly-anticipated "Hey Siri" media event in San Francisco, where the company is expected to announce the iPhone 6s and iPhone 6s Plus, iPad Pro, iPad mini 4, fourth-generation Apple TV and new Apple Watch bands and finishes, alongside further details about iOS 9 and watchOS 2.

Apple-Store-Down-Hey-Siri.jpg

Apple's media event starts at 10 AM Pacific with a live stream (spoiler free) available on Mac, iPad, iPhone, Apple TV and PC. MacRumors will also have full coverage of the event, with a live blog on our front page and updates on our @MacRumorsLive Twitter account.

We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.

Article Link: Apple Store Goes Down Ahead of Today's 'Hey Siri' Media Event
 
Article Link
https://www.macrumors.com/2015/09/09/apple-online-store-down-hey-siri-event/
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odedia said:
Huh. I thought this would no longer happen now that the main site and the store have merged.
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I think we can safely conclude that taking the store down is not a matter of technical reasons.

Either Apple are doing it solely for the PR value of it or there are other practical reasons (like education of staff, translations of materials and other stuff that they want to do in the last minute to prevent leakage).
 
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Honestly I hope they bring the actual tabbed "store" back. I am not a huge fan of the new website layout, as I find it harder to find things I actually want to buy now.

That said, I have been used to the Store tab being on the website since before I even Joined MacRumors, so, I guess I am just used to the old roads to my :apple: purchases.
 
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Dargoth said:
It isn't so black and white really. Sometimes Apple is the one playing catch up, sometimes the others are. That's one of the primary benefits of competition. Keeps everyone on their toes.
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I agree. I feel like Apple always has innovations, but too things that other companies have already done. Apple used to be a pioneer and invent their own products, but now they just take what other companies have done and make them better. I mean seriously, why do you think that Apple made bigger screen iPhones when Steve Jobs thought that 3.5 or 4 inches was enough. Because the competitors were doing it! But if the iPad Pro comes out this year, Apple could be doing something I might be very interested in.
 
840quadra said:
Honestly I hope they bring the actual tabbed "store" back. I am not a huge fan of the new website layout, as I find it harder to find things I actually want to buy now.

That said, I have been used to the Store tab being on the website since before I even Joined MacRumors, so, I guess I am just used to the old roads to my :apple: purchases.
Click to expand...
The new site layout looks nice but is as you say rather confusing and messy. I usually swap to my Apple Store app when I want to explore what they have in the store, especially 3rd party items.
 
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jacobj said:
I wish I were excited, but I am not really. It will be nothing revolutionary. Apple plays catch up these days.
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I think that Apple has always played catch up. There have been better-spec'd computers, higher capacity MP3 players, bigger smartphones, and desktop-level tablets, but every few years, Apple has made a successful consumer-friendly version of each. I don't know why people have grown to expect frequent innovation—much less be disappointed when there isn't.

tl;dr: Apple does innovate but not as frequently as their massive successes lead us to believe.
 
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This years event is somehow not really exciting. The new iPhones will be a small evolution of the current model. The new AppleTV will be interesting, but cannot be an alternative to a real console and it will also lack 4K output. The iPad Pro is very interesting to me, but if it is priced as a Macbook, then I see absolutely no point in getting the iPad instead.
I would like to be surprised by Apple, but I don't see it happening.
The only thing I want to see is the final version of El Capitan, but this will come in around a month or two..
 
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