Apple Store Grand Opening in Sweden Hints at iPhone 16 Release Date

[MacRumors]

Apple has announced that it will be opening a new retail store at the Mall of Scandinavia near Stockholm, Sweden on Friday, September 20, and that day may end up being the release date for the upcoming iPhone 16 series.

Apple is expected to announce four new iPhone 16 models during its special event on Monday, September 9. Given that new iPhones typically launch in stores and begin arriving to customers on the second Friday after they are announced by Apple, the iPhone 16 series is expected to be released on Friday, September 20. If so, the new Apple Store in Sweden would be holding its grand opening on the same day.

Apple permanently closed its store at the Väla Centrum shopping mall near Helsingborg, Sweden in July, but the new store at the Mall of Scandinavia means that Apple will still operate three stores in the country following its grand opening.

Apple has shared special iPhone, iPad, and Mac wallpapers for the store's opening on its website.

Article Link: Apple Store Grand Opening in Sweden Hints at iPhone 16 Release Date

 

[DBZmusicboy01]

iPhone 16 Pro better have 8K Video Recording 😬

 

[vegetassj4]

The Apple doesn't fall far from the tree, The Apple IS the Tree.

Like wow man, it's like my spirit fruit is hitting a groove or something. Either that or Apple is flaunting how it's customers are actually suffering from Stockholm Syndrome after being trapped in the walled garden.

 

[Eric_Z]

In Stockholm. Solna is its own municipality, but local pride stupidity aside, it's Stockholm.

 

[contacos]

Oh that's perfect. I am flying to a wedding later that day and if I am lucky and manage in store pick up, I can already enjoy it's camera for wedding photos that weekend.

Coincidentally that wedding is in Sweden too haha

The poor new staff that day though. New Apple Store + iPhone launch day? Kill me. Talk about being thrown into the water (is that how you say it?)

 

[bizzaregood]

Oh that's perfect. I am flying to a wedding later that day and if I am lucky and manage in store pick up, I can already enjoy it's camera for wedding photos that weekend.

Coincidentally that wedding is in Sweden too haha

The poor new staff that day though. New Apple Store + iPhone launch day? Kill me. Talk about being thrown into the water (is that how you say it?)

"Thrown in the deep end" would be one.

Also they tend to have staff from other stores, and there is a team just for opening new stores. So they would be under pressure but well prepared

 

[Mr Todhunter]

Bummer I left there Saturday.

 

[coffeemilktea]

Talk about being thrown into the water (is that how you say it?)

"Thrown in the deep end" or "trial by fire" are both apt sayings, despite the difference in elements. 😂

I imagine they'll have experienced staff on hand from other stores, as having only new employees working the store would be a disaster on a normal day, never mind on launch day for an iPhone.

 

[SactoGuy18]

iPhone 16 Pro better have 8K Video Recording 😬

I wouldn't be surprised if it lacked this feature. 4K video is already hard enough to do on an iPhone given the limitations of the physical size of the lense system.

 

[koil]

Wen Göteborg Tim?

 

[AZFalconi]

Wasn’t this date assumed already?

 

[SamRyouji]

Oh that's perfect. I am flying to a wedding later that day and if I am lucky and manage in store pick up, I can already enjoy it's camera for wedding photos that weekend.

Coincidentally that wedding is in Sweden too haha

The poor new staff that day though. New Apple Store + iPhone launch day? Kill me. Talk about being thrown into the water (is that how you say it?)

That would be hell for the staffs there. One hell of a VERY busy and hectic week.

 

[newyorksole]

yup that’s the date. not a Thursday like a previous article said lol.

 

[ProbablyDylan]

Isn't it always a Friday?

 

[Lioness~]

When Göteborg Tim?

I hope before I have to upgrade my Mac's next time 2027-29.
Walking into local Apple Store and buy my stuff would be very nice.

 

[melliflu]

Grand opening + iPhone rush = store management nightmare.

 

[cocky jeremy]

"Thrown in the deep end" would be one.

Also they tend to have staff from other stores, and there is a team just for opening new stores. So they would be under pressure but well prepared

Or thrown into the fire.

 

[ApplesAreSweet&Sour]

"Thrown in the deep end" would be one.

Also they tend to have staff from other stores, and there is a team just for opening new stores. So they would be under pressure but well prepared

While I have no doubt it’ll be a busy store opening, the days of people lining up to be first in line for the latest and greatest tech product have been over for a good while.

 

[Mrkevinfinnerty]

iPhone 16 Pro better have 8K Video Recording 😬

because that is how much the 2TB model will cost.

 

[ApplesAreSweet&Sour]

Grand opening + iPhone rush = store management nightmare.

This is iPhones 16, not iPhone 4S. The big upgrade this year is software based (Apple Intelligence).

Who’s getting hyped for AI outside tech bros and some MR users?

Plus, everyone and their Swedish mama already has an iPhone (and köttbullar to that need eating)

-Ain’t nobody rushing out to get an iPhone in Stockholm.

 

[Apple Fan 2008]

Man, they're giving the employees there a rough start. 🫡

 

[user1234]

Finally a more accessible Apple Store in the Stockholm area! The Täby store is unfortunately a bit inconvenient to get to.

 

[vngannxx]

It's Friday, Friday
Gotta get iPhone 16 on Friday
Everybody's lookin' forward to the weekend, weekend
Friday, Friday
Gettin' iPhone 16 on Friday
Everybody's lookin' forward to the weekend

 

[dannyyankou]

Man, they're giving the employees there a rough start. 🫡

lol I thought the same. But a lot of times with these new store openings, they bring in employees from nearby stores to help out at first.

 

[Pennypacker83]

Meanwhile in Finland: zero Apple stores.