Apple Store in Switzerland!!!

Switzermac

macrumors regular
Original poster
Jun 28, 2005
230
0
Apple Computer plans to open its first Switzerland-based brick and mortar retail store, an overseas Apple official has confirmed.

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In an interview with FACTS magazine, Apple Switzerland board member and now interim CEO of the nation's Apple Retail division, Walter Müllhaupt, said the Mac maker in the near future will open a flagship retail store in Zurich.

Müllhaupt declined to provide specific details, such as an exact location or time for the store opening. However, the report implies that Apple Americas is overseeing the operation from its headquarters in Cupertino, Calif.

The store is not likely to open until next year, the report adds.

Switzerland, which is home to around 100 Apple authorized resellers, would be the fourth country outside the US to gain an Apple retail presence. Apple currently operates international retails stores in the UK, Japan, and Canada.

During Apple's previous fiscal quarter, its retail stores generated a $29m profit on sales of $555m, drawing more than 12 million shoppers over the three-month period.

Sometime in the next two years Apple is also expected to expand its retail initiative to Germany, France, and Australia.
 

CubaTBird

macrumors 68020
Apr 18, 2004
2,135
0
don't the europeans have the FNAC stores? they sell apple products if im not mistaken...
 

CubaTBird

macrumors 68020
Apr 18, 2004
2,135
0
Switzermac said:
FNAC is terrible their mac sections are always in some hidden corner.
ahh i see, how would one pronounce FNAC? just wonderin... don't they have that cafe in the middle of the stores too? kinda random.. that sort of thing wouldn't fly here in the states... or would it... :rolleyes:
 

ham_man

macrumors 68020
Jan 21, 2005
2,265
0
My question is why would Apple go to such a small market? Last I checked Switzerland had 7 million people in it. Wouldn't going to a larger market, like Germany or Australia, before Switzerland be a better move?
 

iMeowbot

macrumors G3
Aug 30, 2003
8,643
0
ham_man said:
My question is why would Apple go to such a small market? Last I checked Switzerland had 7 million people in it. Wouldn't going to a larger market, like Germany or Australia, before Switzerland be a better move?
Zürich is a major, highly visible international commerce center. Apple probably aren't expecting most customers to be local residents.
 

ham_man

macrumors 68020
Jan 21, 2005
2,265
0
Switzermac said:
Are you Swiss
What does that matter?
iMeowbot said:
Zürich is a major, highly visible international commerce center. Apple probably aren't expecting most customers to be local residents.
In retrospect you make a very good point. Put an Apple Store in a high visibilty area that will attract attention from people with a large amount of disposable income. Makes sense...
 

Ugg

macrumors 68000
Apr 7, 2003
1,985
16
Penryn
Switzermac said:
I dont know many swiss mac users
I thought Switzerland's Unis had a very high percentage of students using Macs?

Switzerland is a perfect choice. Italy, France, Austria and Germany are all very close and Switzerland has the lowest VAT rates in Europe. I'm sure there will be lots of Germans, Italians, French and Austrians who will take advantage of this store.