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Less than ten hours before the iPhone 6s and iPhone 6s Plus launch in Japan, at least one Apple Store in the country has begun setting up display models for customers to view. The new iPhones will go on sale in Japan at 8:00 AM local time on Friday just a few hours after the smartphones launch in Australia and New Zealand.

Apple-Store-Tokyo-iPhone6s-800x431.jpg

MacRumors reader Shawn DaSilva sent us a trio of photos and a video showing Apple retail employees installing the new iPhones at an Apple Store in Omotesando, Tokyo on Thursday evening. The new iPhones are also advertised on a digital banner spanning the length of the store.

AppleStore-Tokyo-iPhone6s.jpg

Apple is no longer accepting pre-orders or in-store reservations in time for September 25, leaving lining up at an Apple Store as one of the only options to get a new iPhone on launch day. Apple is not allowing walk-in sales in China, Hong Kong, Japan and four tax-free U.S. states: Oregon, Delaware, New Hampshire and Alaska.


If you plan on waiting it out at an Apple Store, it is highly recommended that you reschedule any important plans tomorrow, as it can take several hours before you reach the front of the queue. In some cases, in-store stock of new iPhones may run out completely before you get a chance to buy one.

Article Link: Apple Store in Tokyo Begins Setting Up iPhone 6s Display Models
 
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That 8am release for New Zealand is a bit of a waste... they'll all be watching the All Blacks game at that time. ;)
 
Curious to see how the rose gold looks in real life. Guess I'll see that tomorrow when I pick up my silver one. The rose gold one is a bit frustrating, as it looks super good in some shots, and way too pink in others. Hard to know really.
 
I feel like there are not going to be huge lines in any western countries this year. I just don't see it. Not for a pink iPhone.

I think pink means something else in China, so maybe it'll be a hit there.
 
I find it weird that people still queue up for hours for stuff, even iPhones.

Where I'm from we have these things called "pre-orders" and "couriers"
 
If you plan on waiting it out at an Apple Store, it is highly recommended that you reschedule any important plans tomorrow, as it can take several hours before you reach the front of the queue. In some cases, in-store stock of new iPhones may run out completely before you get a chance to buy one.

Amen, Brother...

Last year, I was about 1/3 the way back of a line of 200 at the King Street Store in Charleston, SC. I got there at 2am, and left at noon.

I wouldn't have traded it, though. The experience was fun, the people in line were nice, and the Apple people handed out breakfast.
 
LOL @ waiting in line.

They must not be that smart to know of the pre-orders. Oh wait, their agenda is probably to resell those goddamned phones. Pathetic.
 
I find it weird that people still queue up for hours for stuff, even iPhones.

Where I'm from we have these things called "pre-orders" and "couriers"

And store reservations!

But perhaps some people aren't in the know and think they still have to wait in line in hopes to secure a phone.
 
Exactly, because the only colored iPhone Apple makes is Rose Gold...:rolleyes:

But for most people there's no real difference between regular and "s" models this year.

I'm getting one for 2 gigs of ram and 7000 Aluminum. Who else cares about that stuff? Just a bunch of geeks like me, who preorder.

4 and 4s had Steve Jobs and Siri. 5 had bigger screen. 5s had touch ID and gold, a very nice shade that many people liked very much. 6 had big screens. What's the compelling feature this year? 3D touch? Most people hardly even know what that's going to be good for. Even geeks like me might turn it off. Maybe better camera will be a compelling feature but I doubt it. Pink is not compelling, period.
 
But for most people there's no real difference between regular and "s" models this year.

I'm getting one for 2 gigs of ram and 7000 Aluminum. Who else cares about that stuff? Just a bunch of geeks like me, who preorder.

4 and 4s had Steve Jobs and Siri. 5 had bigger screen. 5s had touch ID and gold, a very nice shade that many people liked very much. 6 had big screens. What's the compelling feature this year? 3D touch? Most people hardly even know what that's going to be good for. Even geeks like me might turn it off. Maybe better camera will be a compelling feature but I doubt it. Pink is not compelling, period.

Live photos is another big feature for iPhone 6S
 
So people complained when they got rid of lines for the Watch. Now they're complaining that anyone bothers lining up at all for the iPhone.

I'm sure they're not the same people. It's just this is what Apple is up against. Never mind the other half of MacRumors readers who like a little sensibility in their day...
 
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I feel like there are not going to be huge lines in any western countries this year. I just don't see it. Not for a pink iPhone.

I think pink means something else in China, so maybe it'll be a hit there.

I think you're right. I read on here that Apple ordered (from supplier) a record number of handsets be produced for launch. I think the days of scarce supply at launch are coming to an end. It was a good way to generate a huge buzz for Apple but in reality, there's more money to be made by moving more units on launch day so if the capacity is there, might as well produce them and sell them.

I also think I read on here that Rose Gold was mostly developed to appease the growing Chinese market so I think you're right on that account too. I have a feeling it'll be the most popular everywhere (because people just want whatever's new) but mostly in China.

I've always stuck with black/space gray (except I loved the slate of the iPhone 5) and my wife has always stuck to white/silver. I'd like some more options w/the black face (like a black/slate backing).
 
And store reservations!

But perhaps some people aren't in the know and think they still have to wait in line in hopes to secure a phone.

There are people who do the standing in line thing because they like it. It's an adventure to them. I, personally am not into it, but I know people who have done it, and they said it was a pretty cool experience. So, to each his (or her) own.
 
But for most people there's no real difference between regular and "s" models this year.

I'm getting one for 2 gigs of ram and 7000 Aluminum. Who else cares about that stuff? Just a bunch of geeks like me, who preorder.

4 and 4s had Steve Jobs and Siri. 5 had bigger screen. 5s had touch ID and gold, a very nice shade that many people liked very much. 6 had big screens. What's the compelling feature this year? 3D touch? Most people hardly even know what that's going to be good for. Even geeks like me might turn it off. Maybe better camera will be a compelling feature but I doubt it. Pink is not compelling, period.

You're discounting the fact that many people don't upgrade every year. There is a big pent up demand for people who are carrying a 5, or a 5S. Or maybe even a 4S or older. Those people are looking at a larger screen and all of the features that the 6 had, plus the added features of the 6S.
 
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But for most people there's no real difference between regular and "s" models this year.

I'm getting one for 2 gigs of ram and 7000 Aluminum. Who else cares about that stuff? Just a bunch of geeks like me, who preorder.

4 and 4s had Steve Jobs and Siri. 5 had bigger screen. 5s had touch ID and gold, a very nice shade that many people liked very much. 6 had big screens. What's the compelling feature this year? 3D touch? Most people hardly even know what that's going to be good for. Even geeks like me might turn it off. Maybe better camera will be a compelling feature but I doubt it. Pink is not compelling, period.

Well I'm not a fan of the Pink phone either and I get what you're saying about the rest of the "ho hum" features but you have to realize that there still are millions of people out there that never had an iPhone and will use this latest release as excuse to get one. In fact over the years since the iPhone's inception I have yet to NOT see a long line of people clamoring for the latest iPhone.
 
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