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I think they're releasing SOMETHING that's not hardware - perhaps iWork '09? iLife '09?

While they said their product lineup is set for the holidays, Apple did NOT say that their software would remain static.

Another possibility is that there are tons of accessories for the new notebooks that they had to take the whole store down to add them, but I hope this isn't the case.
 
Wonder if they are adding the ability to purchase the new displays? They were supposed to start shipping in November.
 
UK Store:
606dbb689c5a064ea3bd3deb24dfc646.png
 
The only thing new I saw was the notebook cases. They finally updated them for the new 15" macbook pros. Before when you clicked on cases it would say "No products available."
 
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