Apple Store Modernization Efforts Continue From Los Angeles to London

Discussion in ' News Discussion' started by MacRumors, Jun 11, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's process of modernizing its chain of over 500 retail stores continues in several major cities around the world.

    Over the weekend, Apple celebrated the grand opening of its relocated Beverly Center store in Los Angeles. Apple's original store in the shopping mall, opened November 2005, permanently closed at the end of Friday.

    Apple's new Beverly Center store via Instagram

    Apple's remodeled stores often gain additional square footage to accommodate an increased number of both products and customers. The extra space is also beneficial to Today at Apple sessions related to photography, coding, exercising with the Apple Watch, and other topics.

    Apple's latest retail design, introduced in 2015, typically includes large glass doors, large video screens for product marketing and in-store events, and sequoia wood shelves on the walls for accessories.

    Apple recently announced that its flagship Covent Garden store in London will be closed starting June 27 to allow for renovations to be completed. Of note, this location became Apple's largest store when it first opened in 2010, although it has since ceded the title to a newer store in the United Arab Emirates.

    A sign at Apple Covent Garden tipped by a MacRumors reader

    Likewise, 9to5Mac's Michael Steeber reported that Apple Wangfujing in Beijing will be closed for renovations starting June 24.

    Elsewhere in the Greater China region, Apple has revealed that it will be opening a second store in Macau, along the Cotai Strip, an area with several hotels, casinos, and resorts, earning it the nickname of the Las Vegas of Asia. Apple has yet to specify an exact opening date, but it could be within the next month.

    Apple's banner for its second store in Macau via MacRumors reader Chris Gooda

    Apple's renovation efforts continue at its iconic Fifth Avenue store in Manhattan, and at its Palo Alto store, often visited by Apple CEO Tim Cook on product launch days due to its close proximity to Apple's headquarters.

    Apple reinstalling its glass cube on Fifth Avenue via MacRumors reader David Bills

    Other regional stores closed for renovations include locations in Charlotte, Nashville, and Westchester County north of New York City.

    Update: As noted by a MacRumors reader, Apple Causeway Bay in Hong Kong is also undergoing renovations, although the store remains open.

    Update 2: Apple has announced on its store page for the Cotai Central location in Macau that the grand opening will be June 29.

    Article Link: Apple Store Modernization Efforts Continue From Los Angeles to London
  2. Mic'sBook, Jun 11, 2018
    Last edited: Jun 11, 2018

    Mic'sBook macrumors regular

    Feb 20, 2010
    Hong Kong
    Apple Causeway Bay (Hysan Place)
    Taken in Hong Kong in late May

    Attached Files:

  3. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    I'm looking forward to seeing the downtown Palo Alto store after it reopens. It's been closed for awhile - seems like more than a month.
  4. matt_and_187_like_this macrumors newbie

    Dec 8, 2015
    apple's product changes have been so miniscule in the past years that the value of these stores has decreased significantly. for me it is basically zero.
  5. Iphtashu Fitz macrumors regular

    May 5, 2008
    outside Boston
    The one near me (Burlington, MA) was closed for something like 4-6 months, so don't hold your breath.
  6. ChrisCW11 macrumors 65816

    Jul 21, 2011
    You can tell its modern by how white the walls are and how little products are on display.
  7. Baymowe335 macrumors 68030

    Oct 6, 2017
    I guess you haven't really paid attention to all the changes they've made or they aren't valuable to you? Doesn't mean the changes have been "miniscule" to others or that the value of the stores has decreased.

    The entire company is more valuable today than ever before, so it kind of refutes your thesis.
  8. RogerWilco macrumors 6502a


    Jul 29, 2011
    Extra floor space => Less in-store service for devices, fewer tech personnel
    Video displays => No need for customers to actually touch products, just a place to buy them
  9. imageWIS macrumors 65816

    Mar 17, 2009
    The value of the company and how good it's products are aren't mutually inclusive. matt_and_187_like_this is correct that Apple's product changes especially in regards to Mac have been demonstrably non-innovative and utterly lackluster since the round Mac Pro came out in 2013.
  10. BrettArchibald macrumors member


    Jul 31, 2007
    "How white the walls are..." :rolleyes:

  11. doctor-don macrumors 65816

    Dec 26, 2008
    Georgia USA
  12. bjjp2 macrumors regular

    Jan 13, 2005
    Westchester County is not "upstate New York." It's a generally affluent suburb of New York City. No New Yorker would call it "upstate." Just sayin. Edit: and the actual store, in White Plains, is about 20 miles from Manhattan.
  13. Vjosullivan macrumors 6502


    Oct 21, 2013
    20 miles? Boondock country.
  14. Baymowe335 macrumors 68030

    Oct 6, 2017
    Great products mean great sales, period. "Innovation" can be garbage too. Innovation doesn't necessarily make a great product.

    A few innovative items:
    • iPhone X
    • Airpods
    • Apple Watch with cellular
    • A-Series Silicon
    • FaceID
    • Privacy/Security (Bugs are fixed, don't start saying these aren't industry leading)
    Mac innovation isn't going to be as obvious because the product life cycle is longer and the size of the business is relatively smaller. Computers/Laptops are going to get updated processors and software, but they aren't going to move as fast as mobile and wearables.

    I think Apple has done a phenomenal job managing the business. You don't innovate so fast that you lose sales. You slowly release features and market them to maximize sales. That's business. It's working, btw. If people buy and are satisfied with incremental innovations, it is smarter to release them as needed and when the features are fully vetted...not just innovating to innovate.
  15. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    And to that I'd add MBPs with four ports of prodigious bandwidth multipurpose 40 Gb/sec Thunderbolt 3, 5K iMac displays with DCI-P3 color gamut, iMac Pro, Homepod, and ARKit.

    In many ways, Apple is beholden to Intel. I suspect that will change within the next two years.
  16. kemal macrumors 65816


    Dec 21, 2001
    Apple just seem inconsistent in their ability to develop product. How is it possible to have the talent to manage retail, develop audio products, nearly best in class security, still nearly great software, etc. and can't make a G D'ed new Mac mini? Have a B team make Performa machines for those who just need computers. Have the A team create the insanely great things like .... were still waiting.
  17. Substance90 macrumors 6502

    Oct 13, 2011
    How do you tell if a company has too much money - they redesign all of their already exuberantly expensive stores almost every year.
  18. HarryWild macrumors 65816


    Oct 27, 2012
    Visiting different Apple stores in different neighborhoods, Apple stores follow Starbuck coffee shops, they remodel their stores based on the affluence of the neighborhood. For example, middle class neighborhood Starbuck stores get only cheap wood lounge chairs and used tables that rock and chairs that need repair while affluent neighborhoods get $3,500 dark brown leather lounge chairs with custom round coffee tables and matching side tables, rot iron chairs and tables with dark chocolate table tops.
  19. weckart macrumors 601

    Nov 7, 2004
    They may as well rebrand Apple Stores as Carphone Warehouses. Everything else takes a back seat.
  20. Joe Rossignol Editor

    Joe Rossignol

    Staff Member

    May 12, 2012
    Saw your comment and changed it.
  21. dirtymagician Suspended

    Jul 24, 2012
    I really like the Covent Garden store the way it is, oh well :(
  22. Keirasplace macrumors 601

    Aug 6, 2014
    You're desingenous so I cant take anything you say seriously considering what came out since then.

    With Apple's relatively low PE ratio, that seemingly follows profits/revenues unlike other tech companies and Apple's margins, there is a link.

    Company Valuation for a company that's a thriving concern = present value of future cash streams with irr X.
    You can't keep up this high cash flow with current margins and you can't keep current margins without innovation, good service and generally good products.

    Unless you think people with the highest demos (Apple clients) all only idiots (except you off course...) while buying Apple products and going against their best interests in doing so.

    It's simple, you can't charge a high margin for a very long time if people think your product is "crap" or "bad": that's it.
    Any other definition you pull out of your rump doesn't matter to business, innovation and economics.
  23. Baymowe335 macrumors 68030

    Oct 6, 2017
    Exactly. That's the other thing at play. There is an overall strategy in motion that hasn't been fully realized, and you can bet Apple's reliance on Intel is coming to an end.

    Your mentions are certainly valid and do show innovation. Mine list was just a few examples. The problem with the "haters" and naysayers here is they pick and choose what they think constitutes innovation. If said person doesn't like FaceID, HomePod, AirPods, etc. or thinks 5K iMac displays don't matter, they say Apple isn't innovative enough.

    What everyone needs to realize is innovation doesn't start and end with you. It's a process that spans all products at different times and in different ways. Not all innovation will matter to each individual user.
    --- Post Merged, Jun 11, 2018 ---
    Apple has developed the greatest product of all time, the most popular watch, the most popular wireless headphones, the most popular tablet, etc. What are you talking about specifically, just the Mac Mini? Again, the Mac Mini doesn't define Apple's ability to develop winning products.

    You guys are all the same. You pick something YOU want and if they don't do it, they can't develop a product. They can't innovate.

    You need to have a larger, big picture view.
  24. jjhny macrumors regular


    Sep 16, 2005
    I haven't been in one for a while. Rarely anything interesting to see. Unless you like looking at phones. They used to have a range of products that weren't little handhelds.

    When I drive past I also notice less people in the stores than there used to be.

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