I just now got through the Apple Store. However they did have a error prior to this stating that they are unable to take orders at this time. Then suddenly it started working but it was like a short version. They let me choose the iPhone, GB amount, and color and had me sign into my account. Then displayed a reservation number stating that when it was time to complete my order I would be contact via email. I guess I got my iphones ordered. I ordered a Black and White version. Mine was not done through the app. It was done on my iMac through the internet.