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Mike Delta

macrumors 6502
Original poster
Sep 12, 2014
302
57
Has anyone else noticed that the pre order dates have improved on the Apple online store? The 38mm ss link has moved from June back to 4-6 weeks and all the edition models (including the ones that had August dates) moved back to June.
 
It seems all 38mm SS watches are 4-6 weeks excluding watches with modern buckle and black SS.
 
Maybe it's from people who ordered a 38mm and a 42mm then went to the try on appointment and cancelled their 38mm order.

Except anecdotal observations from forum members who spoke with Apple employees during the try-ons suggest more people are moving from 42mm to 38mm.

Honestly, I'd dismiss them entirely. It could very well that more people who were wavering between the 38mm and 42mm attended the try-ons so they're overrepresented, compared to those who are absolutely sure they want the 42mm and don't bother to go to the try-ons.
 
Now that Apple has all the weekends pre-order statistics, they can adjust their production line mix to balance out the lead times (and buy more gold). If X is more popular than Y in the pre-orders, it makes sense to have some of the people who would be assembling Y to make some X's instead. Then, if they have the raw materials in the pipe to do that, adjust the customer ship dates.
 
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