Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today

[MacRumors]

Apple has taken down its online store ahead of its "Scary Fast" event at 5 p.m. Pacific Time today. This is a common marketing tactic for the company.

At the event, Apple is expected to announce an updated 24-inch iMac with the M3 chip, and updated 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. In addition, the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac are expected to be updated with USB-C charging ports instead of Lightning. There is also a slim chance that a seventh-generation iPad mini will be announced at the event.

The event is being held online, with no in-person component at Apple Park. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.

Stay tuned for complete coverage of Apple's announcements.

Article Link: Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today

 

[STOCK411]

I feel like Apple only takes its store "down" prior to launch so people won't buy something that is getting replaced later that day, and then throw a fit after the new product is announced

 

[oofio2461]

Finally! M3 iMac here we come!

 

[Delivered]

When was the last time we were this in the dark during an Apple even? Kinda exciting.

 

[dumastudetto]

New iPads Pros

 

[STOCK411]

When was the last time we were this in the dark during an Apple even? Kinda exciting.

before the existence of social media (aka Twitter)

 

[Tymbo]

iMac 27”+ w/ ProMotion, let’s go.

 

[goonie4life9]

Ah, yes, typical Apple tutti-fruitti, phoney baloney, plastic banana, good time rock-n-roll PR gimmick of taking down the entire store for spec. bumps. How ever do they manage when they just do press releases?

I miss the ol’ days, when Apple let their products shine and didn’t need gimmicks.

 

[-BigMac-]

iMac 27”+ w/ ProMotion, let’s go.

Bro pls.

Wallet is readyyy

 

[dumastudetto]

iMac 27”+ w/ ProMotion, let’s go.

iMac 27" is discontinued.

 

[timonz]

iMac 27" is discontinued.

Rising from the dead would be spooky.

 

[dumastudetto]

Rising from the dead would be spooky.

I'm thinking a 27" iPad Pro would be the best way for it to rise from the dead.

 

[Dj64Mk7]

I realize it’s been well-known around these forums for a long time, but the online store being taken down at this time of the day for an event that’s never happened at this time of day, is more than confirmation that it’s purely out of tradition at this point.

 

[jillpygok]

MacBook Pro M3 Ultra Max Gold Plated XX++ Laser engraved shark with laser beams edition. Let's go! RIP bank balance.

 

[scrapesleon]

Did I hear right the m3 is 10% faster than an m2 classic Apple

 

[vinesy]

Has the event started? Finished?

 

[Ausali]

14 inch M3 Pro​

11-Core CPU​

14-Core GPU​

18GB Unified Memory​

512GB SSD Storage $3,499 in Australia​

14 inch M2 Pro​

10-Core CPU​

16-Core GPU​

16GB Unified Memory​

512GB SSD Storage $3,199 in Australia​

M3 pro chip has​

2GB more unified Memory​

1 Core CPU but 2 core GPU less​

What’s the difference ?​

 

[MacFan782040]

The strangest event in a long time. I guess it fit the theme.

 

[svish]

Was expecting it to happen. Nothing surprising