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Apple Store Taken Down Ahead of WWDC Keynote With iOS 18 and More
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Did they really need to close the store for 1h:45m just for not releasing anything?
I wonder how much money Apple loses every time they take the Store offline like this.
it's a lot. it would take some googling but there was a store outage many years ago and i remember some comments in the press about how much they lose when the store is down - like millions of $ per hour. i guess you could do a fermi calculation but it's hard to know how much product is sold thru each channel (resellers/cellular companies, brick and mortar apple stores/apple online store).
here's a stab at it:
in 2023 apple had 383B of revenue which works out to $730k/minute total. if you just split that in 3 you get about $250k per minute. so in 1h45m they would lose $25 million in revenue.
Taking the store down is not needed, in my opinion. If Apple thinks it's needed for added hype, they are wasting our time with such antics.