Not sure how much news value another Apple Store still has these days. But reportedly Vienna, Austria may finally receive its first true Apple Store after all these years. News about this surfaced on several national news sites recently (ORF, DerStandard - Sources in German). Today I walked by the supposed location and couldn't stop myself taking a few pictures. So far nothing really hints at Apple taking over this former Esprit store, maybe except for the now completely black storefronts. It actually seems a bit small to me and not fancy enough for Apple to come here. (Undoubtedly they would completely redo the storefronts, get rid of the nearby restaurant tables and the advertising sign at the corner.) The store would be located in the true center of the city, in Kärtnerstraße, just in between two of the city's biggest landmarks: the state opera and St. Stephen's Church. Quite a touristy place after all.