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Apr 12, 2001
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Apple's Apple Store online site is currently down when attempting to make a purchase of an Apple device or accessory, but it's not quite clear why the site is unavailable.

Sometimes the Apple online store goes down due to an imminent product refresh, but at other times, the store becomes unavailable for routine maintenance purposes.

applestoredown-800x551.jpg

Apple last week introduced refreshed MacBook Air models and a new 13-inch entry-level MacBook Pro to coincide with this year's Back to School promotion, but there's no word on whether another new product is on the horizon.

Apple could potentially be planning an iPad refresh as five new iPad models recently popped up in the Eurasian Economic Commission database, which could be a new 7th-generation low-cost iPad, but it's not known when that device is set to launch. It may not be coming until later this year, and this could potentially be a situation where Apple is doing site maintenance.

We'll update this post with more info when the store comes back up.

Update: The Apple Store website is back up and there doesn't appear to be anything immediately new, suggesting this was a maintenance update.

Article Link: Apple Store Website Goes Down [Update: Back Up]
 
I’m surprised Apple still do this. Especially under Tim Cook. It’s done for hype I know, because modern websites can receive significant updates with zero downtime but as one of the most visited online stores on the web, imagine the revenue they must miss out on.

/sarcasm.
 
iPads seems the only thing we have rumours of that wouldn't require an event to introduce?
 
Someone suggested Apple Card, and the timing on that sounds right. Don't know why that would need the store to be taken down but I guess they may have to update their backend purchase processing scheme to support it or something?

Maybe. Saw my first one this past weekend. I didn't originally want one, but now I definitely do.
 
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