I just walked by my Newport Beach CA USA store and noticed this fairly large line along the side of the building. It was high noon the first time I saw it, and around 2 pm on the second pass. This is a large store, and I was having a hard time believing that a line was necessary. I commented to my girlfriend that I bet they're creating this hype outside the store. Sure enough, as I rounded the corner on my second pass I stepped up to the window and found a store that was virtually empty. The entire right side had something like 6 people watching a demo of what I think was the phone. The left half of the store had more employees than customers. All I could think was "pathetic." The front of the store was swarmed with "potential" customers who were asking if they could come in to buy non-iPhone items without waiting in line. They were all turned away for the end of the line. The line was obviously NOT working. They were gating real customers with real money all to try and create the false impression that the entire world wants to be AT&T customers.