What’s the appeal to in store pickup?
I can’t speak for any other part of the US but I live 10 miles north of the largest city in my state, and I didn’t get the phone delivered until 8:00 pm, because I am “rural”. When ordering the phone I didn’t have the option to specify in store pick up. If I can believe UPS tracking the truck was loaded and left for deliveries at 9:00 am.
Even with a couple of hours delay those people probably got their phones many hours earlier then I did, and my delivery wasn’t anything out of the ordinary. Anything delivered by UPS will arrive no sooner than 5 PM on low volume days and if it’s an Apple delivery or Christmas rush then it sometimes gets delayed until the next day. That’s why people use in store pick up, at least when it’s available.