Apple Stores new Emoji ad campaign

Discussion in 'Apple, Inc and Tech Industry' started by M2M, Jan 16, 2017.

  1. M2M macrumors 6502

    M2M

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    Jan 12, 2009
    #1
    I just went to an Apple Store yesterday after a long time and just saw this (new?) emoji campaign Apple is running inside its stores. Those cityscapes with chat bubbles and (funny?) emojis lurking here and there...

    This is by far the worst thing I have ever seen in an instore Apple ad campaign. It looks like designed by an elementary school kid. So low. Not classy at all... what are they thinking ????
     
  2. maflynn Moderator

    maflynn

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    #2
    Yeah I saw that too this weekend - not really a fan of what they're doing. I think pushing emojis just dumbs down the brand.
     
  3. belvdr macrumors 603

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    #4
    I haven't seen this either. My Google-Fu stinks; a search for "apple store emoji" shows a bunch of Kardashian pictures.
     
  4. Jessica Lares macrumors G3

    Jessica Lares

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    #5
    I saw this over the weekend too and it intrigued me. At the bottom it has the local time and the name of the city (Saw Shanghai and London). Some Apple Watch activity circles in there as well. Not just the smiley emoji either, there was the horn & confetti one too. Sounds like it was something for the new year.

    I thought about taking a picture, but didn't. There's some very shaky ones of them online.

    https://flic.kr/p/R7z5fk - On the far right
    https://flic.kr/p/R7z5ka - On the left there's the Super Mario Run one
     
  5. SoN1NjA macrumors 65816

    SoN1NjA

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    #6
    I like it, very playful, and beautiful
     
  6. AidenShaw macrumors P6

    AidenShaw

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    #7
    Perfect for a pre-school.
     
  7. C DM macrumors Westmere

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    #8
    Subjective is subjective.
     
  8. AidenShaw macrumors P6

    AidenShaw

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    #9
    Trite is trite.
     
  9. C DM macrumors Westmere

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    #10
    Yet true nonetheless.
     
  10. M2M, Jan 17, 2017
    Last edited: Jan 17, 2017

    M2M thread starter macrumors 6502

    M2M

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    #11
    Here you go

    [​IMG]

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    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]

    Some of the videos seem to be the AppleTV flyover screensaver with added emojis basically
     
  11. Jessica Lares macrumors G3

    Jessica Lares

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    #12
    The ad is about sharing and communicating via iMessage and Apple Watch.
     
  12. M2M thread starter macrumors 6502

    M2M

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    #13
    No matter what it looks childish and cheesy (to me).
     
  13. Pakaku macrumors 68000

    Pakaku

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    #14
    It's an ad that's targeted at an audience that sees value in emoji. It's just something advertisers have always done.
     
  14. maflynn Moderator

    maflynn

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    #15
    Yep, and since they sell more phones then computers they want to keep reaching their target audience. I don't see this increasing the sales of MBPs, but I think that's of secondary concern to Apple.
     
  15. SoN1NjA, Jan 18, 2017
    Last edited: Jan 18, 2017

    SoN1NjA macrumors 65816

    SoN1NjA

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    #16
    Some of them don't make sense kinda (maybe if I looked at them harder they would)

    But again, very pretty, love the new emojis with iOS 10 (the yellow faces) pop on anything they're on, hate seeing the old ones now!
     
  16. belvdr macrumors 603

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  17. M2M thread starter macrumors 6502

    M2M

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  18. slayerizer macrumors 6502a

    slayerizer

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    #19
    It's not like they can showcase their shiny new hardware.

    R.I.P : mini & mac semi-pro!
     
  19. M2M thread starter macrumors 6502

    M2M

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    #20
    Exactly. I mean you can have funny and creative ads. The made on iPhone / iPad campaign showed it and was beautiful. Or the shot on iPhone campaign. But this emoji campaign ... *i can't eat as much as I like to vomit for this*
     
  20. willmtaylor macrumors G3

    willmtaylor

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    #21
    If even that, at this point (sadly). :(
     
  21. mobilehaathi macrumors G3

    mobilehaathi

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    #22
    I went to a store for the first time in over a year, and I have to say that I rolled my eyes pretty hard when I saw this stuff all around.
     
  22. M2M thread starter macrumors 6502

    M2M

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    #23
    Funny thing is these adds do run on all macs MacBooks and iPads but not on the phone
     
  23. maflynn Moderator

    maflynn

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    #24
    I thought it was overly juvenile, I still love Macs but its getting harder to harder to justify the purchase when they increase the price, offer product that is missing stuff that I deem important and seems like an after thought as they focus on the iPhone/iPad market.
    --- Post Merged, Jan 19, 2017 ---
    They're aiming the adds at the teens and pre-teens with this stuff, and I think its a mistake. Perhaps I'm being an old curmudgeon but I think Apple focusing so much on emojis is a mistake.
     
  24. SoN1NjA macrumors 65816

    SoN1NjA

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    #25
    This is one of many ads
    Also, would this even be an advertisement? It's just a tape playing on the screen when it's turned off
    Think of it as a screensaver

    have to again say they're beautiful, wish I could find high quality prints of the new ones, put that **** up on the wall
     

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