Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,196
38,988



Typo Innovations today announced that it will begin selling its iPad Air keyboard case at Apple Stores and through its website, according to Re/code. The announcement comes just two days after Typo reached a settlement with BlackBerry that will prevent it from selling Typo for iPhone 6 and iPhone 6 Plus due to its similar look and functionality as the physical keyboard found on most BlackBerry devices.

Typo-iPad-Keyboard.jpg

Typo for iPad Air is a detachable keyboard featuring built-in autocorrect technology and an adjustable stand, although unlike Typo for iPhone, the product enters a market crowded with multiple accessory makers that sell virtually identical keyboards. Typo retails for $189 in the United States and is compatible with both the original iPad Air and iPad Air 2. The company is also accepting pre-orders for an iPad mini version of the keyboard.

Article Link: Apple Stores to Begin Selling Typo Keyboard for iPad Air
 
It's a great looking design, and it looks very functional--more so than a lot of the clamshell keyboard cases out there.

But $189? Huge fail. It's not that much different or better than the competition. I'd consider it at half the price, which would put in a much more competitive price range.

Yet another bad decision by Typo.
 
The keyboard case itself seems pretty nice, but there are 3 big blunders with this.

The price- Just way too high. There are some great alternatives for literally half the price.
The product page- I don't even need to explain it. Just look at it.
The company name- You don't need to take a Marketing 101 class to understand why "Typo" is an extremely poor choice as a way to label your company.
 
Last edited:



Typo Innovations today announced that it will begin selling its iPad Air keyboard case at Apple Stores and through its website, according to Re/code. The announcement comes just two days after Typo reached a settlement with BlackBerry that will prevent it from selling Typo for iPhone 6 and iPhone 6 Plus due to its similar look and functionality as the physical keyboard found on most BlackBerry devices.

Typo-iPad-Keyboard.jpg

Typo for iPad Air is a detachable keyboard featuring built-in autocorrect technology and an adjustable stand, although unlike Typo for iPhone, the product enters a market crowded with multiple accessory makers that sell virtually identical keyboards. Typo retails for $189 in the United States and is compatible with both the original iPad Air and iPad Air 2. The company is also accepting pre-orders for an iPad mini version of the keyboard.

Article Link: Apple Stores to Begin Selling Typo Keyboard for iPad Air
If you can't beat them, join them. You think Apple is afraid of MSFT's Surface line? Here is your answer. I am sure this will be followed by the iPad Pro 12" model. But nothing will change if Apple doesn't update iOS for iPad to be more suitable for productivity tasks.
 
If you can't beat them, join them. You think Apple is afraid of MSFT's Surface line? Here is your answer. I am sure this will be followed by the iPad Pro 12" model. But nothing will change if Apple doesn't update iOS for iPad to be more suitable for productivity tasks.

Apple's afraid of the Surface line so a third party makes another (of many) keyboard for the iPad. Gotcha.
 
My $60 Logitech ultrathin fell apart (turns out the sticker on the back side is a key structural component). Replaced with $10 Kensington Keycover and I'm happy. Can't fathom dropping almost $200 for a keyboard. To each their own.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.