Apple Stores Will No Longer Offer 'Delivery With Setup' as Enjoy Files for Bankruptcy

[AppleFan1998]

I didn’t know Apple products needed help setting up…usually a kid can set it up.

 

[w00tini]

8 year old (pseudo) public companies are no longer “startups”.

 

[xbjllb]

No wonder. This audience for this was no one. Maybe no one under 70.

 

[maxpayne.co.uk]

People are this dumb and lazy? I can’t think of one Apple products which need anyone’s help for setting up.

And this was free of charge? Businesses not knowing how to make money will always fail. Can’t imagine Apple paying that much to this company either.

Just read manuals for god’s sake. People can’t focus 10 minutes to read manuals?

I’m a computer tech. It’s not that people or dumb and lazy. People are scared because they are not knowledgable and don’t want to mess it up. I set up computers daily, I can do it in my sleep and the amount of stuff that could potentially (and does) go wrong is incredible, even with Apple stuff.

I don’t like DIY, I won’t put up shelves in my house because I know I’d screw it up somehow, make crappy holes in the wall, damage the shelves, whatever. I will get someone in that knows what they’re doing, and it’ll be done much quicker without me stressing and spending time on it and ruining things. Same applies to non techies.

 

[LeadingHeat]

Literally the first time I had ever heard of this service. Whoops

 

[Solomani]

Ron Johnson should just Enjoy his retirement.

 

[gigapocket1]

How do you burn through 250 million with this idea???

 

[jinnj]

"In an earlier SEC filing, Enjoy said it would be pausing at-home delivery and setup of Apple products in the U.S. beginning July 1 in order to "focus on its business priorities."


Unless the article is missing key information, at home delivery and setup of Apple products was the business priority. Stopping doing the core business activity is not what I would call focussing.

Maybe it means their Enterprise services. Offering setup for businesses? Which sucks cause Apple already offers a great system. My company owned laptop was delivered by Apple all preconfigured by Apple with my company's apps and data.

 

[Killbynumbers]

Never heard of this. No wonder it went bankrupt.

Back when I ordered my XS Max and an S10+ through AT&T, enjoy delivered them and activated them at my house. I even bought screen protectors on the spot.

 

[mimeArtist]

Jon Ronson should interview Ron Johnson.

 

[svish]

Lasted only for a year after going public!! Too quick.

 

[AxiomaticRubric]

Delivery and set-up for free? How is this a viable business model? 🤔

 

[nikaru]

When you offer free service and do not make any money. Of course, the investor money goes bye-bye.

Nothing in this world is for free. This company probably receives a royalty for every iPhone delivered to customer while Apple is saving some shipping costs. During the set up the delivery person will offer you all kind of different cases and accessories for you to purchase. If anything is sold, probably Apple and this company agreed to split the profit. The margins on accessories are close to 90%, so there is plenty of profits to share. In theory, it is a feasible business model, in practice not so much.

 

[leeuk321]

Speaking as someone in their mid-fifties I think setting the bar at the under-40s is rather low. I started programming in C and assembler from the age of 16.

I think what they meant was "smart" technology being a part of everyone's life in a certain age range moving forward. I know a load of 50+ year olds and maybe one of them can programme in C, that's not a common part of growing up.

I know a load of people is their 20s and regardless of upbringing or intelligence, every single one of them (bar none) is absolutely flawless at setting up and working a smart phone and tablet. And none of them knows how an engine works...it's just what you grow up with.

 

[webkit]

Delivery and set-up for free? How is this a viable business model? 🤔

It was "free" to consumers but subsidized by Enjoy business partners like Apple (until recently), AT&T, etc.

It's kind of like when you buy a product online that has "free" delivery. FedEx, UPS, USPS, etc. aren't really delivering the product for free, they are essentially being subsidized by the retailer.

 

[Macative]

“Shoulder to shoulder with sweaty people” is precisely what most stores in the mall dream of having. Which is why all the Microsoft stores, with their acres of space per person, are closed

Stores may like it. No one else does.