It looks Amazon and many others are purposely trying to steal Apple's business. There are so many ways to create a new name for the store. Why do they have to use the same name Apple selected? This is shame.
Steal there business? How in heck can anything Amazon sells in way of Apps load on an Apple device. Conversely - how can anything apple sells (apps) load on a device that's not apple
That - again - is another reason this is silly. there's no confusion or competition on this matter
It's a pissing contest - that's all