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Apple Sues Movie Theater Chain With Similar 'Apple Cinemas' Name
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From Wikipedia, the free encyclopedia
Between 1978 and 2007, there were a number of legal disputes between Apple Corps (owned by the Beatles) and the computer manufacturer Apple Computer (now Apple Inc.) over competing trademark rights, specifically over the use of the name "Apple" and their respective logos which consist of a profile of an apple. Apple Inc. paid Apple Corps. over three settlements: $80,000 in 1978, $26.5 million in 1991, and $500 million in 2007, when Apple Inc. acquired all the trademarks related to "Apple".
Between 1978 and 2007, there were a number of legal disputes between Apple Corps (owned by the Beatles) and the computer manufacturer Apple Computer (now Apple Inc.) over competing trademark rights, specifically over the use of the name "Apple" and their respective logos which consist of a profile of an apple. Apple Inc. paid Apple Corps. over three settlements: $80,000 in 1978, $26.5 million in 1991, and $500 million in 2007, when Apple Inc. acquired all the trademarks related to "Apple".
The problem is that Apple started movie business after year 2013. They can’t own the whole world they head to.
The fact that religion and god (him, her or its self) has been inserted into the conversation somehow is evidence to be that this thread has crossed a line.
But the movie theater was around before Apple did any of that. To me Apple Cinemas should be fine. The problem is fighting legal battles becomes costly. But if it was Scion on sense, Apple Inc would buy the brand and pay them a large sum to rebrand.
I’ll never forget when I started my company in around 2007 or so. My logo was EXACTLY like the Beats by Dre logo that came out a few years later. But what could I even really do? It’s my fault for not trademarking it, but even so, I didn’t have money for lawyers and all of that, we were just a small time ad agency. I actually was never happy with the logo anyway, so I guess I just moved on…
Apple started streaming video to Apple TV devices in 2007. It is an adjacent business and therefore the potential for confusion is very high. Apple products prominently display the apple logo, which is immediately recognizable. The visual of using stylized Apple in the logo of Apple Cinema creates confusion based on appearance. The case is strong.
That6not a problem, Apple Cinema isn’t in the movie business either. They are in the movie exhibition business, and Apple was there first.
But they can control trademark use.
We are interested mostly in all things Apple and notice such things. There’ll be plenty of others who think we are dumb, no one know everything, so not helpful. Apple has many logo styles, not just the one on the back of our iPhones. See the new store and event logos. It’s not surprising many people will be confused. Here’s and example of logos from the verge
Check out these custom logos Apple made for its October 30th event
The Apple logo has never looked this good.
www.theverge.com
If "Apple Cinema" started before Apple Inc. got into content creation (e.g. movies and tv shows), does Apple Inc have a case against a movie theatre chain that no one will mistake for Apple Inc.?
Content creation has nothing to do with it, Apple Cinemas don’t create content, they merely exhibit it.
This is a nothingburger song and dance that apple has to do to defend their trademark.
The optics are **** for apple of course, because it makes them look like a bully, but it should be an open & shut case. Emphasis on should, because apple's got enough money and lawyers to successfully argue anything in court.
And then there's the fandom that'll side with apple regardless, and can be witnessed in this thread.
The optics are **** for apple of course, because it makes them look like a bully, but it should be an open & shut case. Emphasis on should, because apple's got enough money and lawyers to successfully argue anything in court.
And then there's the fandom that'll side with apple regardless, and can be witnessed in this thread.
There are more lawsuits against companies using the logo and the word Apple. But how do you think corporate lawyers maintain their position in the company? busy work for them.
Apple has been selling videos on iTunes Store since 2005, 8 years before Apple Cinema started. This is a more comparable business line than Apple Studios, as Apple Cinema is also a broadcaster rather than a maker of original content.
This is exactly right.
Surprised it's not also mentioned that Apple introduced Apple Cinema Displays as early as 1999.
Open and shut case.
Come on Apple; you’ve got better things to do I’m sure? Are people really that confused? How many people try to take a bite out of their Macintosh computers? 3 out of every 10,000 customers at most. Let confused people be confused.
fair point!You also likely wouldn’t send your entire life savings to a Nigerian prince that just needs a little help expatriating his money, either. Unfortunately, there are millions that would.
We are interested mostly in all things Apple and notice such things. There’ll be plenty of others who think we are dumb, no one know everything, so not helpful. Apple has many logo styles, not just the one on the back of our iPhones. See the new store and event logos. It’s not surprising many people will be confused. Here’s and example of logos from the verge
Check out these custom logos Apple made for its October 30th event
The Apple logo has never looked this good.
I'm not sure what point you are trying to make or why you've come off so offended, but whenever Apple has done an alternative style of their logo, it is still clearly their logo. It's not just AN APPLE but the Apple logo, Apple with the bite out of it, the shape of the stem, the shape of the Apple itself. The Apple Cinemas logo is completely different it's Apple is more in a V shape, its stem is smaller, different, and appears to have a leaf on it.
Or, I mean, there are 218,630 words in common english usage that are NOT “Apple”. While some of those are the names of other trademarked companies, I’m sure they could have found a unique one.
What is your point? Apparently, there are thousands of companies that use the name Apple in their names. Apple Bank, for example, predates Apple Computer by more than 100 years. It's probably not great for your SEO but I don't think that's what Steve Jobs was thinking about when he decided to name the company Apple Computer either.