When can we expect a result to this? I feel like in a lot of these stories get debated on and then forgotten. (like whatever happened to that cinema and the insurance company that didn't honor their pandemic insurance?)
Some points of interests for me with this story.
So a company applies for a trademark.
Apparently the application is public record or some kind of memo is sent out.
Other companies presumably large ones have people on their payroll that monitors trademark applications. And when they see one they don't like they file an objection to the claim.
And presumably the trademark office has its own rules and regulations regarding what trademarks are acceptable.
But they also allow external influence from other companies who may wish to object.
What I would like to know is:
-Does it cost any money to fight this dispute from either side?
-If the trademark application is accepable based on existing guidelines, then how much of an influence can an objection be? Would they need to come up with compelling reasons that the existing rules may have overlooked?
Anyone know the likely result of this particular case?
To get to a final decision from the Trademark Trial and Appeal Board would take more than a year. And yes, it would cost some money to see the process through. It's similar to (though not the same as) the process we'd see in a court case.
I think the most likely result here is that Super Healthy Kids agrees to tweak the logo it's trying to register and Apple drops its opposition. Apple has been successful in that way in oppositions in the past. GreeNYC tweaked its logo (to remove a leaf) and Apple dropped its opposition to the registration of that mark. When Apple opposed Woolworth's registration of a mark in classes which overlapped with Apple's registration, Woolworth's agreed to change the classes it sought to register its mark in.
I suspect the main issue for Apple is the leaf. So Super Healthy Kids may tweak it some (or remove it altogether) and Apple may drop its opposition. I don't think Super Healthy Kids can just drop the classes its applying for, as there only seem to be two and Apple is opposing based on both.
It's also possible that Apple drops its opposition because it decides the situation is making it look bad. I wouldn't bet on that, but it's possible.
As for the process, yeah... someone applies to federally register a trademark. It can take a while, but if the USPTO examiner (effectively) decides that the mark can be registered, it gets published in the
Official Gazette for trademarks which allows others to file oppositions to its registration. Before that, while the examiner is considering the mark, it isn't published.
If there's an opposition filed, the TTAB handles the opposition. As for reasons for an opposition, the opposer is effectively saying they would be damaged in some way by the registration of the mark - e.g., because it would dilute their own mark or because it would be likely be confused with their own mark.