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Copyright is not the same as trademark. He is free to name the movie whatever he wants in the United States, as there is typically no copyright protection for titles of books, movies, etc.

On the other hand, trademarks are strictly enforced, and if he tries to register a trademark, then Apple (the computer company) has every right to defend their own trademark to the extent that there is any potential conflict, which seems highly unlikely in this case.

Broadly speaking, it's not clear why he needs a trademark at all. The lack of a trademark will not prevent him from releasing a film, book, etc...
Could it be for merchandise? Would he need to trademark it in order to release Apple-Man figures and such? Or not necessarily to release merchandise but to protect from others doing the same? I don’t know, just speculating.
 
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If youre going to take issue with the makers of a movie about apples, then youre going to have to take issue with every greengrocer and supermarket in the world.
 
This is idiotic and abusive arbitrary behavior by a corporation that can afford to mindlessly bully other entities with hordes of lawyers and insane amounts of money.
 
This is bullying whether you like Apple or not. I have respect and love the company and products, that's why I read this blog, but behaviors like this one just degrade my perception of respect for the company.
 
## SARCASM SARCASM SARCASM ##

I work on a top secret team at Apple who is working on bringing back the iPod, the new product will pay tribute to the Sony Diskman. The product will be called Apple-Man . You heard it here first.

### END SARCASM ###

Film Maker tried to trademark Apple-Man in a context (Movies/TV) where Apple has existing trademarks like Apple TV - Apple TV+. Depending on how broadly the trademark was given to the filmmaker it could for example prevent Apple from forming Apple Studios as the trademark is overly broad.

The lawsuit in question is not about the movie being named Apple-Man, Apple does not assert that is owns every use of apple. It does however own the trademark in contexts around computing, electronics, and possibly TV/Movies.

If Apple does not defend the trademark, it looses it. That is what the trademark law says. Apple is not being aggressive. They are defending the trademark as not to loose it.
 
This is bullying whether you like Apple or not. I have respect and love the company and products, that's why I read this blog, but behaviors like this one just degrade my perception of respect for the company.
Apple has broken my heart. I loved the company, but what's going on, the sheer callous corporate behavior, their covid actions alone are nothing short of terrorism. Apple has screwed up badly, and Apple users/shareholders will have to wear the shame brought to the platform by the creepy, cowardly and idiotic management in Cupertino.

Cook owes Apple users and the world an apology, and to try and make amends for the fear and division they helped spread, and the for lives they have helped ruin. It seems like Tim Cook is incapable of any meaningful self reflection, hasn't learned a damn thing outside his very shallow bubble, and keep doubling down on horrible. He's also personally profited greatly on marketing this collective misery from the last couple years.

I want to be excited by what Apple is doing, because there is some legit neat stuff, but the clouds are very dark over Cupertino, and there's something fundamentally broken, on a very human level, with the leadership team.
 
Ever heard of the Internet?
Yes. It is a global system of interconnected computer networks operating with shared use of the Internet Protocol Suite. I think you might be surprised to learn you used the internet to ask your question. It's so popular that many people refuse to leave home without it.
 
We're all missing the point here.

That movie looks awesome. The dude is mind juggling those Apples! That poster is spectacularly awesome.


"Your planet is just cheese on my burger"
 
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Copyright is not the same as trademark. He is free to name the movie whatever he wants in the United States, as there is typically no copyright protection for titles of books, movies, etc.

On the other hand, trademarks are strictly enforced, and if he tries to register a trademark, then Apple (the computer company) has every right to defend their own trademark to the extent that there is any potential conflict, which seems highly unlikely in this case.

Broadly speaking, it's not clear why he needs a trademark at all. The lack of a trademark will not prevent him from releasing a film, book, etc...
Trademark would help him if there is any merchandise, derivatives, or tie-ins
 
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What's next? Suing apple farmers for producing products whose appearance violates Apple's logo trademark? Demanding a royalty for every apple sold?
 
Screw Apple if name your company after a common thing like a fruit, it doesn't give the right to now tell the world how they can use the name of the fruit. Bottom line the company with more money than god is just looking for some free media coverage, by whining about this.

How do you feel about Windows or Word?
 
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