Im I missing something or people are paying a Dell "tax"?
Not exactly - they're paying a Dell
XPS "tax" for Dell's range of "premium" thin'n'crispy laptops that are specifically targeted against Apple products. Dell - and their competitors -
also offer various other laptop ranges if you want an economy-class laptop or a deep-pan portable workstation. The "tax" meme has always been about whether you were prepared to pay extra for something sleeker and lighter, along with how much you were prepared to pay to have MacOS.
A few years ago, only a few people were really doing the "premium laptop" thing - it was more a case of paying the Apple tax, the Thinkpad tax, the Vaio tax or getting something for half the price that looked like a bucket full of spare parts but did the job and
might win a game of Top Trumps if you cherry-picked the right specification. Nowadays, most of the big manufacturers have a "premium" laptop range that encroaches into Apple price territory.
Or, you can pay the extended Microsoft (or a Google) tax and get a Surface Book or Surface Studio or a Pixel at a price that starts to make
Apple look like the cheaper option - superficially, they look like they're trying to out-Apple Apple, but MS and Google are playing a slightly different game that seems to be more about having flagship hardware to show off the operating systems and services which are their real cash cows.
The PC market is slowing, so
everybody is looking to increase their margins to maintain the level of growth that the market has come to expect from tech companies.
The real issue for Apple is that they seem to be pushing
further into the luxury goods realm and focussing on form-over-function (on the catwalk, the current MBPs still blow everything away in terms of cosmetics) - the question is, how far can you go down that road with a
computer that needs a thriving ecosystem of third-party software and services. Your $5000 designer handbag doesn't depend on driver support to be able to carry your chosen brand of lipstick* - your Chief Executive Jaguar doesn't need special Jaguar-only fuel and can drive on the same roads** as the Fords that your mere managers are equipped with - but switching computer platforms, or supporting two operating systems is a major pain.
The characteristic of Macs at the moment is that
if one of the very limited range of models matches your particular needs then great, worth every penny - but the choice and flexibility isn't there: want a 'deep pan' mobile workstation that has the connectivity you need and doesn't compromise performance for size/weight? Go fish. Want an economical laptop for the occasional road-trip away from your iMac Pro workhorse? Sorry, the Air Hasn't been updated since 2015. Need a NVIDIA graphics card for your CUDA-optimised pro software? Think different. Want a headless desktop system to use with your specialist displays? Well, hope never dies. Want a proper tower system because
sometimes the tool for the job is a pick-up truck not a SUV-crossover with gull-wing doors? Don't hold your breath.
Its not all about price.
* Or maybe it does - I really know nothing of such things.
** ...but give it time
🙂