If you don't like them then don't buy them. There is no reason to bash Apple/beats/Jenner. I'm guessing the target audience is 20-30 year old Females. I love my Powerbeats for excercising or even just being in the office. As for the price Apple and beats have always charged a premium for the name. While it may cost a few dollars to manufacture you need to look at the R&D spend too. If you sell it for cost then you don't make enough to develop new versions of the product.