Apple Tested Ceramic Apple Watch Edition Two Years Before It Launched

[skitidetdu]

That is a scratch in the anti-reflective coating, not the sapphire itself. Very unlikely to scratch sapphire front glass.

I’ve never understood the idea behind a $1200+ ceramic or $18,000+ gold Apple Watch. It’s not like these are classic time pieces. They are obsolete with in 8-9 years, and they will not retrofit new internals inside of the old enclosure. Unless you are trying to flaunt your wealth or are insanely rich, it seems like a poor way to spend money.

Financial wealth is not only what you own but also what you decide not to buy even if you can. There's an ego to feed and others attention to get.

 

[Ninja Dom]

There is no Horology to speak of in Apple Watch.

And in 17 years of following Horology and Haute Horology, I've heard some wildly pretentious names thrown around. "Edition" alone has never crossed my path. That doesn't mean that it wasn't used. But I certainly never came across it used that way, as it would had certainly stood out as something as ridiculous as "Rolesor".

Dunno man, I just threw the word ‘Edition’ into the search at Hodinkee.com and got plenty of results back.

 

[brofkand]

Flaunting wealth with a $1200 watch? Get a grip.

right, people who are wealthy buy real estate - they don't waste their wealth on silly things like watches that are next to worthless in a year.

 

[Brien]

I got the series 6 stainless steel & can’t see a scratch on mine. My main concern with buying an expensive AW model is the longevity due to software support etc. The ceramic one isn’t worth the money because of it. I bet they don’t keep their price well either

None of the more expensive options hold value… the delta between Aluminum and SS/Ti used is like $50.

But they look so much nicer I eat the depreciation. Sapphire glass is a bonus.

 

[Brien]

Nike watch faces are 100 x more modern and slick than Apple's watch faces.

Unfortunately, the fancy case designs are therefore an overall style downgrade in my eyes.

I wish Apple would just sell the faces separately. I’d love Nike faces on a SS or the Hermes faces on a Ti.

 

[iSayuSay]

Honestly, they shouldn't even be selling the aluminum or plastic ones. They should had always have been a premium product, with stainless being the entry point. The aluminum ones are sold at Walmart.

Ceramic is an interesting material. And while it works out well for a decent anniversary gift watch like Rado, it is not a good fit for AW. They definitely do chip and crack. The materials should be steel, Ti (surface hardened), and then precious metals. Also, they should finely brush the metals and not do this ridiculous cheap looking polish job on all of them.

The irony is, at some point, iPod Touch (which was cheaper) uses a shiny stainless steel back while iPhone (3G and 3Gs) at the time is made of cheap, white plastic that cracks over time along the volume buttons.

 

[subi257]

It would have been way too expensive. Hoping Apple brings it back in 2021.

love the ceramic watch. Imagine if they offer it In ceramic red

That would be cool