Honestly, they shouldn't even be selling the aluminum or plastic ones. They should had always have been a premium product, with stainless being the entry point. The aluminum ones are sold at Walmart.
Ceramic is an interesting material. And while it works out well for a decent anniversary gift watch like Rado, it is not a good fit for AW. They definitely do chip and crack. The materials should be steel, Ti (surface hardened), and then precious metals. Also, they should finely brush the metals and not do this ridiculous cheap looking polish job on all of them.