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About freak'in time.

You probably already lost me Apple, considering I switched away from apple TV when the last version was launched without 4K. But maybe, just maybe, the next box will break the current Apple Co. mold and actually be innovative and exciting.
 
You are correct; however, I recently got into a heated exchange with a Apple Rep via email about this. She said that Apple never did this. You see, the external hard drive that had all of my downloaded purchases failed. When I went back to re-download them, some of the movies weren't in 1080. The email exchange ended with me having to tell the Rep that not only was this true, but I was also working for Apple at the time and I remember telling customers about it. Now it seems that if you don't keep a copy of those movies you upgraded for free, you will have to purchase them again after a period of time. I guess that there is a time restriction.

I contacted some old co-workers. They all remembered because it was a big deal. We had a training for it. I remember being happy because I didn't have to be on the floor that day and I would be able to upgrade all of my movies when I got home.

I am so tired of the new Apple Reps who repley to you as if you don't know anything, especially to former employees. Some of the people they have working in their call centers are reading from a script, are impatient, don't read your emails throughly and know nothing. I got so mad, because it became a back and forth exchange that wasn't necessary. I wasn't going to let the Rep have the last the word. She was acting as though I had asked her for a credit, which I didn't. I ended the exchange with,"When you no longer work for Apple, you will then understand how this feels. Don't send me anymore emails!"

Sorry about this being so long. I saw your reply and I was like, "this person remembers! This is why I love Mac Rumors!" I don't post much, because when I was in "the cult" we knew that Apple kept an eye one everything we posted online. Yes, we were told not to post anything on this site. I've seen some current employees on here. I wish them all the best. Maybe it's different now under Tim Cook. Nevertheless, it makes me laugh becuase, it's taken me years to get a lot of that programing out of my system.

Sadly, I also have had a few similar bad experiences with dealing with Apple's support reps.

In the past 3 years, I have had to call Apple Support more than the previous 20 years combined.

One issues I had to call for was back in Oct 2015. My iTunes Match music disappeared. The woman I spoke to at Apple's support line had no idea how iTunes Match work, and was arguing with me about what the service was for. I asked for a supervisor, and the supervisor was more knowledgeable with iTunes Match, as he used it himself.

It didn't matter though, because after having the issue escalated a few times to Apple's engineers, and a few weeks they told me that I never used iTunes Match before, and that is why it was not storing my songs. Which was total BS.

Luckily, I had most of the songs backed up. I have a few more Apple Support stories, some much worse than this one.

Apple's QA in hardware and software is getting worse in my experience, it seems like there is always something going on that I have to call Apple Support.

I currently am having issues with my Wife's iPhone SE and our shared family iTunes account, but I don't want to deal with Apple Support, so I am procrastinating on calling them.
 
I have taken my AppleTV 4 on trips to hotels. It can be used with the hotel tv, but I first need to call their ISP to have the MAC address of the AppleTV registered. This is required because the logon to the hotel wifi requires a page to load and me to click on the right choices. Since AppleTV has no browser, I can't do this. OTOH, the ISP will give you a high speed connection at no cost. Currently 15Mbps up and down. Apple needs to include the ability to connect to hotel wifi systems, without calling the ISP. Hilton Hotels do not have the capability to change inputs, so you have to ask for a standard remote to perform this function.
 
I have taken my AppleTV 4 on trips to hotels. It can be used with the hotel tv, but I first need to call their ISP to have the MAC address of the AppleTV registered. This is required because the logon to the hotel wifi requires a page to load and me to click on the right choices. Since AppleTV has no browser, I can't do this. OTOH, the ISP will give you a high speed connection at no cost. Currently 15Mbps up and down. Apple needs to include the ability to connect to hotel wifi systems, without calling the ISP. Hilton Hotels do not have the capability to change inputs, so you have to ask for a standard remote to perform this function.
I have also done this, but with my ATV3.
It makes the stay at hotels so much nicer.
 
The killer app on TV is content and when everyone else's box also does Netflix and YouTube, Apple needs exclusives. Netflix is in a powerful position and has been producing some brilliant shows. It'll be difficult for Apple to complete directly; this is why I've been harping on about a live broadcast channel on the AppleTV.

Overall, cutting the cord for me has been relatively easy. It's a huge cost savings. That said, there's a lot to miss about live network TV. The evening news, late night talk shows, Saturday morning cartoons... The ability to mindlessly put *anything* on when you don't feel like choosing. If Apple did the Beats1 equivalent for TV – producing original content and licensing existing stuff – and putting it on live, everyone tuning in at the same time but still being able to see past episodes, they could have their exclusives and not compete directly with Netflix, drawing fewer comparisons. To be sure, I'd still pay for Netflix, but having a single live (hopefully) great network TV channel would be a tremendous addition.

When the networks aren't playing nice, it could be time for Apple to be their own network. Use some of the money for big live events. Awards shows, sporting events, their own live news. What if Apple didn't have to wait for NBC, etc.? What if they made their own?

I've been very surprised at how tepid a step the two shows coming to AppleMusic have been... I get that they want to step their toes in, but this is a place to be bold, simply for the huge USP this would be across all their devices. What if there was a hit show that was only on Apple's devices? What if they could drive the kind of buzz that happens around live events so rarely these days. A Sunday evening hit like Game of Thrones that everyone talks about on Monday morning. I think the upside here is hard to overstate.
 
Is there not BBC iPlayer, Channel 4 and NowTV on the Apple TV? Aside from ITV and Channel 5, that's about as complete as you'll ever get.

There is iPlayer, NowTV and Netflix - the 3 apps I use mainly. In fact, I don't have anything else hooked up to the TV (no Sky, no aerial).

I'm pretty happy with those, but would love 4oD as well, which isn't in the app store right now.
 
But there's not enough content.:rolleyes:

but there might be. part of their plan could be talks with major content providers to put 4K in the iTunes stores. just to show a reason for adding the tech.

that said I hope they add support for .265 as well cause those files will be huge. they did it for FaceTime so its kind of crazy its not universal in iOS either
 
Hopefully they'll include something like an A10X or even just an A10 to make it more capable and competitive with gaming. They're likely to also increase storage after they increased the app size limit.
I don't expect them to change their mind on a bundled controller because of their margins.
After failing big w guitar hero and Disney infinity you can prob not expect them to care much about games on it anytime soon.
 
And there's just about as much content today as there was in 2014. Cable still not pushing all their channels through at 1080p let alone 4K
True, there's not a lot, (but more than you're thinking). But the moment Apple started shipping phones that shoot 4K, it seems mad that the TV did not move in sync.
 
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After failing big w guitar hero and Disney infinity you can prob not expect them to care much about games on it anytime soon.
No, I think they will continue to care for games on the Apple TV. In June last year they removed the requirements for games to support the remote, then in October they showed continued interest by announcing Minecraft for Apple TV, and in January they increased the maximum app size by 20 times to 4GB. I also noticed that they made the controllers more prominent in Apple Stores last year. I think the Apple TV as a games console is attractive as a low cost option, in a similar position as the iPod touch used to be (and maybe still is) as a handheld gaming device.
 
No, I think they will continue to care for games on the Apple TV. In June last year they removed the requirements for games to support the remote, then in October they showed continued interest by announcing Minecraft for Apple TV, and in January they increased the maximum app size by 20 times to 4GB. I also noticed that they made the controllers more prominent in Apple Stores last year. I think the Apple TV as a games console is attractive as a low cost option, in a similar position as the iPod touch used to be (and maybe still is) as a handheld gaming device.
Only it costs as much as the competing but much more potent dedicated gaming consoles...
 
Hopefully they'll include something like an A10X or even just an A10 to make it more capable and competitive with gaming. They're likely to also increase storage after they increased the app size limit.
I don't expect them to change their mind on a bundled controller because of their margins.
2gb ram and A8 processor is already enough to run virtually every game in the app store, even AAA titles like implosion. The problem isn't the specs, it's getting developers enthusiastic about releasing games for the Apple TV.

I can see a few problems.

1) Apple TV games favour those with game controllers, but it can be inconvenient buying one if it doesn't come bundled with the console. I want Doom and Implosion and King of Fighters on my Apple TV, not Crossy Road and Alto's Adventure.

2) Charging - should it come free if I already have the equivalent game on iOS, or should I be expected to pay again? There is no incentive for the former, and double-dipping can turn off potential customers.

3) Current iOS business model heavily favours IAPs, which is a real turn-off for console gaming. I tried Dungeon Hunter 5 for a while, and the grinding became tiresome after a short while. Would people be willing to pay say $20-30 for a quality Diablo clone without IAPs?

I think Apple really needs to rethink its living room strategy.
 
Only it costs as much as the competing but much more potent dedicated gaming consoles...
No it doesn't.
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2gb ram and A8 processor is already enough to run virtually every game in the app store, even AAA titles like implosion. The problem isn't the specs, it's getting developers enthusiastic about releasing games for the Apple TV.

I can see a few problems.

1) Apple TV games favour those with game controllers, but it can be inconvenient buying one if it doesn't come bundled with the console. I want Doom and Implosion and King of Fighters on my Apple TV, not Crossy Road and Alto's Adventure.

2) Charging - should it come free if I already have the equivalent game on iOS, or should I be expected to pay again? There is no incentive for the former, and double-dipping can turn off potential customers.

3) Current iOS business model heavily favours IAPs, which is a real turn-off for console gaming. I tried Dungeon Hunter 5 for a while, and the grinding became tiresome after a short while. Would people be willing to pay say $20-30 for a quality Diablo clone without IAPs?

I think Apple really needs to rethink its living room strategy.
Yes it's enough right now but that doesn't mean it should stay like that. Also it needs the extra performance for 4K. And that's what I was saying before, something like Apple releasing a 1st party controller may be pointless but could show potential developers that Apple have a strong interest in TV gaming.
I think they are pushing the controller in stores now (more than they used to anyway) but I agree that there should be a bundle. The charging is fair (for developers) but they could possibly implement a discount system. IAPs might be a problem but some people would be willing to pay more (around $15 rather than $30) for a console level title.
 
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Gurman has had some fantastic scoops over the years, this has to be one of the least surprising pieces of information he has ever put out..


Apple also reportedly passed on including a more expensive 4K-capable chip in the fourth-gen Apple TV because it would be forced to accept lower margins.


Who cares if the product is inferior as long as the margins are right. Eyes rolling hard :rolleyes:
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I actually like the remote. The way we get films now seems to be iTunes. Plus we get our content from Netflix and NowTV.

We could have got a cheaper device but would have missed iTunes and Apple Music, and the third party games.

Ah ok fair enough, hadn't considered Apple Music I can see why that would be useful on the TV if you were a subscriber.
 
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Not even. You can pick up a 4K tv for $800. An Xbox One S is even a 4k player.
My tv even does 4k netflix, by itself. Apple is LATE to the 4k game, not early
For $800? I literally picked up UN55KU6300F from Dell for around $190 combining Amex offers, cash back and gift cards back in November.

And content is widely available, from legal and/or illegal sources so people who say otherwise (many in this thread) are purely blind idiots who can't see anything outside of iTunes.
 
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No it doesn't.

Yes it does. 64GB version of ATV4 costs 199$, the Steelseries Nimbus costs 49.95, a total of 248.95$ without tax and not a single game included yet.

Both the PS4 and Xbox One cost 249$ in their 500GB variants including a bundled AAA title. And that's at Newegg, you can arguably get them cheaper still.
 
The timing makes sense, though. I assume this won't come out until later this year, and 4K TVs are becoming cheaper and more common. Additionally, 4k content is starting to ramp up a bit, with Netflix, Amazon Prime, and Youtube leading the charge.

OTOH, most 4K TVs are Smart TV. With all the apps in the TV. I'm looking to replace a broken Roku. Because most apps are now in the TV, I only need it for a couple of apps. NHL network beeing the leader. Another Roku or a Chromecast would do. I could get the 4K Chromecast cheaper than an AppleTV 4.
 
Yes it does. 64GB version of ATV4 costs 199$, the Steelseries Nimbus costs 49.95, a total of 248.95$ without tax and not a single game included yet.

Both the PS4 and Xbox One cost 249$ in their 500GB variants including a bundled AAA title. And that's at Newegg, you can arguably get them cheaper still.
I think you misunderstood what I was trying to say, if you read my post I said it was comparable to an iPod touch in the gaming space. I am not talking about people who would get a PS4 or Xbox One - Nobody wanting them would consider an Apple TV as a replacement. I am talking about parents who want to get this as a safe alternative for their young children.
You can get the Apple TV for cheaper - around $160, so $210 including the controller. You also have to consider the price of games - a major factor and a big reason why the iPod touch was popular as a gaming device (you could get a DS or PS Vita for around the same price).
 
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I have an Apple TV 4th gen but hardly use it. I just use the apps on my tv that do provide 4K. I can't understand why they didn't include it on the latest device.
 
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I love the Naive people that go on about the Smart Tv apps. There is a reason why the set top boxes are popular even though most TVs have Apps

Please, do expound on this. There are apps that are not available on the SmartTV, But popular apps like Netflix, Amazon, YouTube, Plex are all available on the TV.
 
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