macrumors bot
Original poster
Apr 12, 2001

Apple is adding a small but significant Apple Pay feature that will be of interest to concert attendees: the ability to pre-purchase drinks.

According to TechCrunch, Apple tested an "order ahead with Apple Pay" feature at a recent BottleRock music festival near San Francisco.

Using the festival app, attendees were able to select a nearby concession stand, choose drinks, initiate a purchase through Apple Pay within the app, and then pick up the drinks at a dedicated beverage window.

Order ahead with Apple Pay allowed concert attendees to make purchases without having to stand in a long line or fumble with cash or other payment options at the concession stand.

TechCrunch believes other music festivals will want to adopt the streamlined order ahead with Apple Pay feature given its ease of use.

Apple has previously used the BottleRock Festival to test Apple Pay features, and last year the festival used Apple Pay equipped Square registers, which led to thirty percent of all transactions at the festival being made with Apple Pay.

Article Link: Apple Tests 'Order Ahead' Festival Feature for Apple Pay


macrumors member
Jul 24, 2002
San Francisco
how is this different from any other prepay ordering system that accepts Apple Pay? i.e. GrubHub for pickup or any number of takeout places that allow you to order via their app and pay with Apple Pay?

Exactly, I don't see any new ApplePay feature here at all, just a nice implementation wrapped around standard ApplePay.
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macrumors G3
Nov 26, 2007
Nice! I'm still surprised at the number of people who don't even seem to know these capabilities exist. On an almost weekly basis, someone at a register utters a 'That's so cool!' when I pay with my watch.

I had a cashier at the grocery store who said "It doesn't work at this register" when she saw it wasn't working for me.

Surprising - I've never had it not work for me at this grocery store before, and I've also never had a cashier actually recognize paying with Apple Pay before. I didn't expect her to realize what I was trying nevermind know that it didn't work at that one register but works fine at the rest.

Wasn't a big deal for me. I carry the physical card in my phone case, precisely for this reason so I can gracefully recover from a failed Apple Pay and use the card as a backup.


macrumors newbie
Aug 13, 2011
I would imagine a lot of state and countries liquor laws will stand in the way of this tech.


macrumors 68000
Apr 6, 2011
London, UK (Europe, Earth, Space)
Sellers love this stuff, as stats have proven that buyers spend more when buying digitally (cards was one thing, digital wallets is even less 'friction'; using the jargon) compared to using cash.

Something about handing over bank notes that feels subconsciously "oh, this is my hard earned money I'm spending, perhaps I'll skip this item after all".
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