New Book 'Apple: The First 50 Years' Now Available

[MacRumors]

Tech columnist David Pogue's new book Apple: The First 50 Years is available in hardcover and digital formats starting today.

In time for Apple's 50th anniversary on April 1, the 608-page book explores the first five decades of the company's history. Pogue interviewed 150 key people who shaped Apple into what it is today, including the company's co-founder Steve Wozniak, former CEO John Sculley, former design chief Jony Ive, and others.

While many aspects of Apple's history are well documented, the book's official description promises "new facts that correct the record":

In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.

Pogue is a CBS Sunday Morning correspondent, and he spent many years writing about Apple and technology for The New York Times and Macworld. An excerpt from his book, focused on the late Steve Jobs, is available on the CBS News website.

Pogue has been on a media tour to promote his new book, so there are lots of interviews and excerpts coming out. He recently sat down for an extended interview with Apple's CEO Tim Cook, and he made an appearance on CBS Mornings this week.

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Pogue will also be interviewing Apple's former marketing chief Phil Schiller on March 18 at 3:30 p.m. Eastern Time, at SXSW 2026 in Austin, Texas.

Apple was officially founded on April 1, 1976. The company has yet to announce any plans to celebrate its 50th anniversary in a public-facing manner, but it will likely mark the occasion in some way over the coming weeks.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment.

Article Link: New Book 'Apple: The First 50 Years' Now Available

 

[roklanhavok]

I'm surprised he used Helvetica on the cover instead of San Francisco.

 

[HouseLannister]

Waiting on this book

 

[Asarien]

David Pogue is such a corny suck-up.

 

[now i see it]

Everyone already knows about the first 35 years (and likely nobody cares about the last 15)

 

[Funny Apple Man]

Oh, at first I'd thought Apple would sell their own "50th anniversary" picture book and sell it for $500 a piece. Missed opportunity right there lol.

 

[MysteriousStain]

Pogue and Jason Snell are the two names I can remember from way back in time when I was reading the Mac magazines (User and World). This will probably be an interesting read.

 

[IIGS User]

The new book comes with a certificate that entitles you to buy a $150 cleaning cloth and an autograph picture of Timmy Cook.

And we think you’re gonna love it.

 

[klasma]

The title almost sounds like a threat.

 

[SpanishAppleNerd]

Definitely ordering it!

 

[MrGimper]

Ordered. Surprised it was that cheap, and not that thin

 

[tonywalker23]

Ordered a while back and can’t wait for it to arrive tomorrow. I love reading about technology and it hitting other parts of life. I remember eating lunch at a Mexican restaurant near my house years ago while reading the section in Walter Isaacson's biography of Steve Jobs. The section about his family history and Steve Jobs saying "I'm glad I wasn't aborted." hit me so hard while reading in the restaurant. As someone who was given up at 6 months old and adopted again later at 10 when my adopted mother was murdered, it made this tech-genius so much more human to me.

 

[TwoBytes]

If they didn't interview Scott Forstall it's not a complete book.

 

[frankjaeger]

Just in time for Apple to give a copy to all their employees for the 50 year anniversary instead of something that would actually be beneficial like a raise or a bonus or more than 20 hours a week.

 

[bLackjackj]

Oh, at first I'd thought Apple would sell their own "50th anniversary" picture book and sell it for $500 a piece. Missed opportunity right there lol.

Not enough profit margin. Apple is about shareholders these days unfortunately.

 

[btrach144]

CBS is no longer a real news source and therefore David is no longer a real journalist.

 

[bLackjackj]

Holy smokes! Temu paper book & Apple pricing!! Is Apple getting a percentage as well?

Why is the price not shown?

 

[vanishing]

The cover looks like a fake Apple product - not quite the correct typeface, not quite the right white space & not quite the right image.

 

[CalMin]

I'll no doubt buy and read this. I tend to get books on Kindle these days for convenience but the imagery here might make it worth picking up the hardcopy.

i've read so many books on this company, I'd hard it hard to believe there will be any new info. here, but Pogue has a fun style (love it or hate it) that will make it an easy and enjoyable read.

 

[HiVolt]

David Pogue is such a corny suck-up.

Yeah, he's been an Apple boot licker since forever. Him and Walt Mossberg.

 

[Abydos]

50 years, around half-life of public companies

 

[CalMin]

David Pogue is such a corny suck-up.

Harsh.

I mean, look - was he a hard-nosed investigative journalist when he covered tech at the New York Times? Probably not. But was he an entertaining tech writer who made technology accessible to a wide audience - absolutely.

I first came across him when I switched to Mac in the early 2000s. As a lifelong Windows user up to that point, his MacOS Missing Manuals were fantastic references. I ended up buying several of them over the years for friends and family.

 

[NVDA]

Imagine spending your money on this. Couldn't be me...

 

[overdesigned]

Why does it have a cover like it’s a self-published ebook?

 

[ZipZilla]

CBS is no longer a real news source and therefore David is no longer a real journalist.

David Pogue is a very distinguished writer and journalist who has been the biggest cheerleader of the Mac platform that I know of. I look forward to anything he does.