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Why are people assuming the Intel guy was talking about the loss of Apple business across-the-board? Nothing in the article says that. The Intel guy is director of Intel's Ultrabook division and the article is specifically about ultraslim notebooks so it follows that he's speaking about this segment of the market. Not desktops, not conventional notebooks. Power consumption is obvious a huge factor in the ultraslim segment so it makes sense Apple pushed hard for Intel to reduce power for that form factor. But there's nothing in the WSJ article to suggest Apple was threatening a wholesale move of ALL its desktops and notebooks from Intel to something else, which is what people seem to have believe.

Macrumors read something into that article that isn't there. John Gruber on Daring Fireball was careful to note Apple was talking about mobile computing but Macrumors' reporting gives the impression Apple was threatening to walk away from the whole platform.

Thank you! You hit the exact same point I came to make.


Why would apple have different set of processors on different PC's?

iMac's with Intel and Macbook's with AMD/ARM? Never gonna happen.

Not MacBook Pros, but it could be a possibility with the MacBook Air.
 
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Don't want split hairs, but I would argue that it was the fact that Apple moved away from IBM and their poor roadmap, rather than specifically switching to x86, that made the difference. I believe that if (e.g.) AMD had offered the right chips, roadmap and deal in 2005 then Jobs would have moved to them.

The main reason why Apple chose Intel over AMD was their very compelling roadmap for mobile CPUs. Athlons/Opterons were pretty good desktop and server CPUs at that time, but the Pentium M was the chip for the future, and SJ realised that. Until now, AMD doesn't have a single CPU that is competitive in the mobile space.
 
It's funny.

Other computer companies take available parts and make systems around them.

Apple, on the other hand, asks for parts designed around their systems.
 
Why are you people so against the ARM switch?

Apple is obliviously not going to move unless they are up to par. If next year, ARM was to provide processors better than intel's in both power and performance, Why wouldn't apple switch over?

We are talking about the future here, anything is possible.

Compatibility.

Right now Macs can run OS X, Windows, and Linux, virtualized at full speed. They can run pretty much any software in existence, and are fast and very capable systems.

A move to ARM would severely limit their utility. They would become more like toys than powerful, capable systems.

My iPad is a toy. I'd never consider it a replacement for a real computer. I don't need my real computers crippled and turned into oversized iPads. If Apple goes this way I will likely leave the platform. Brokenhearted, but gone.
 
I guess the question Intel should be asking is does Apple have enough clout to actually break from x86(x64) and be able to take customers with them?

If the move provides an over better product in performance and power, I dont see why anyone would appose?

It would be for the same reason Apple moves from Power PC to Intel. Keep in mind, we are talking about the Future where anything is possible.
 
This just shows you what lazy sloths the Win PCs makers are. It takes tiny Apple (on market share basis) to force Intel to make more efficient chips. The Win fans can hate on Apple all day, but the fact remains, but-for Apple going Intel, PC hardware would be as horrible now as they was ten years ago.

You're thinking in terms of market share versus Windows, but that's the wrong way to look at it. Saying that Apple is only 10 or 15 percent of the market is comparing them to ALL PC manufacturers at once. That's Asus, Dell, Lenovo, etc. against Apple.

In fact, Apple is the 4th or 5th largest computer manufacturer right now, so they have a lot of clout. Besides, many of the other big manufacturers use a combination of Intel and AMD, but Apple is Intel exclusively. That might make Apple their biggest customer.

Suddenly it's not "tiny Apple" anymore.
 
This just shows you what lazy sloths the Win PCs makers are. It takes tiny Apple (on market share basis) to force Intel to make more efficient chips. The Win fans can hate on Apple all day, but the fact remains, but-for Apple going Intel, PC hardware would be as horrible now as they was ten years ago.

Exactly. The "Ultrabook" wouldn't exist as a broad mainstream concept if not for Apple forcing the issue. Steve Jobs knew exactly what he was doing 3.5 years ago when he released the original MacBook Air. That machine was plagued by heat issues, and I'm sure it led to some intense "discussions" between Apple and Intel.
 
Intel does not really care that much about Apple with their 5% Worldwide PC share (way behind real computer companies). Not just that, they mostly buy Intel's cheapest chips (they do not produce servers).
Wow. Are you serious? You are not kidding? All of the Mac Pro towers use Xeon server class chips whereas the majority of PCs use the cheapest possible desktop chips that can be found to keep costs low. In the laptop segment, Apple is a big player and an important customer of Intel's mobile chip division. Apple does not buy the cheapest chipsets either for their laptops. Even with the iMacs using laptop chipsets, they do not use the cheapest ones.

What you don't realize is how fragmented the PC market really is so even with whatever percentage of the market they have of the entire market including servers, they represent one of the larger customers for Intel.

I think you might need to go back to school and learn some basic arithmetic.
 
Why would apple have different set of processors on different PC's?

iMac's with Intel and Macbook's with AMD/ARM? Never gonna happen.

Ms for example is building windows 8 for both x86 and arm.ARM is good small scale but does not scale up very well to high speed demands in terms of power usage. X86 and ARM do not work as well in the others playing field.
Apple doing arm only in things like the air would work but not all the laptops
 
Don't want split hairs, but I would argue that it was the fact that Apple moved away from IBM and their poor roadmap, rather than specifically switching to x86, that made the difference. I believe that if (e.g.) AMD had offered the right chips, roadmap and deal in 2005 then Jobs would have moved to them.

AMD would have been x86 as well.

And yeah, it was specifically x86. It's amazing how many people I got to switch when having a VM available. That market is pretty large. Half the Mac users in this office have to rely on VMs.
 
Why are you people so against the ARM switch?

Because ARMs CPUs suck unlike anything else if you stick them in a real computer and try to compete with Intel CPUs that are 5-10 times faster.
ARM is coming out next year with a quad core? Guess what's in the Macbook Pros RIGHT NOW? A quad core! And it's REALLY fast. An ARM quad core would be slower than an Intel single core.

Remember when there were rumours that Apple would use Atom CPUs? Maybe you understand the analogy.


We are talking about the future here, anything is possible.


Yep, maybe monkeys are gonna take over the world. One never knows.
 
Compatibility.

Right now Macs can run OS X, Windows, and Linux, virtualized at full speed. They can run pretty much any software in existence, and are fast and very capable systems.

A move to ARM would severely limit their utility. They would become more like toys than powerful, capable systems.

My iPad is a toy. I'd never consider it a replacement for a real computer. I don't need my real computers crippled and turned into over sized iPads. If Apple goes this way I will likely leave the platform. Brokenhearted, but gone.

Did you read my post before replying? I don't think you quiet understood it then, read it properly next time.

ARM in the future COULD BE capable of providing Apple with processors better than Intel, this is very possible.

As for compatibility, there have also been rumors around that Windows is looking into the same, with people saying that 2 Releases down Windows will be supported on ARM as well.
 
This just shows you what lazy sloths the Win PCs makers are. It takes tiny Apple (on market share basis) to force Intel to make more efficient chips. The Win fans can hate on Apple all day, but the fact remains, but-for Apple going Intel, PC hardware would be as horrible now as they was ten years ago.

Chupa Chupa knows whats up!
 
Because ARMs CPUs suck unlike anything else if you stick them in a real computer and try to compete with Intel CPUs that are 5-10 times faster.
ARM is coming out next year with a quad core? Guess what's in the Macbook Pros RIGHT NOW? A quad core! And it's REALLY fast. An ARM quad core would be slower than an Intel single core.

Remember when there were rumours that Apple would use Atom CPUs? Maybe you understand the analogy.





Yep, maybe monkeys are gonna take over the world. One never knows.

haha, It is funny that you are so negative about the future when talking about Apple.

A decade ago, Apple was almost Bankrupt and Today are the biggest Company in the world. They have the resources to make things happen.
 
Wow. Are you serious? You are not kidding? All of the Mac Pro towers use Xeon server class chips whereas the majority of PCs use the cheapest possible desktop chips that can be found to keep costs low. In the laptop segment, Apple is a big player and an important customer of Intel's mobile chip division. Apple does not buy the cheapest chipsets either for their laptops. Even with the iMacs using laptop chipsets, they do not use the cheapest ones.

What you don't realize is how fragmented the PC market really is so even with whatever percentage of the market they have of the entire market including servers, they represent one of the larger customers for Intel.

I think you might need to go back to school and learn some basic arithmetic.


Are YOU serious? Apple has 5%, AMD has 20% (mostly low end) and the rest is Intel territory. Intel couldn't care less. Maybe YOU should learn basic maths.
What does it matter how fragmented the market is if everyone is buying Intel anyway? Dell and HP buy several times the amount of CPUs from Intel than Apple, and if you think that they aren't buying highend CPU, then think again, because Apple doesn't sell anything in the corporate market where people usually don't mind spending a bit more on their computers.
Mac Pros don't matter AT ALL, they aren't selling very well. Why do you think Apple updates them only rarely anymore?
 
haha, It is funny that you are so negative about the future when talking about Apple.

A decade ago, Apple was almost Bankrupt and Today are the biggest Company in the world. They have the resources to make things happen.

In which way exactly was I negative towards Apple?
Are you sure you replied to the right person?
 
I'm not saying I necessarily disagree with Apple, as I believe Intel could cut the TDP a tad here and there, but asking them to cut their TDP to 33% is pretty drastic. Typical Apple kicking and screaming to get what they want.

...


I think Apple made the right call.

Looking at their growing sales figures (while most others where shrinking), it clear that mobility is in and where the money is to be made, and Intel would have had to adapt eventually anyways. (either that or we would have to suffer with the Atom for another few years ;) )
 
AMD would have been x86 as well.

And yeah, it was specifically x86. It's amazing how many people I got to switch when having a VM available. That market is pretty large. Half the Mac users in this office have to rely on VMs.

Yes, sorry, that's my lazy copying, I should have said Intel. And an interesting point re: VMs.
 
This is why rosetta was dropped from 10.7. Because in 10.8 there'll be an intel emulation layer, and they really didn't want to have an intel and PPC emulator running on ARM.
 
Ms for example is building windows 8 for both x86 and arm.ARM is good small scale but does not scale up very well to high speed demands in terms of power usage. X86 and ARM do not work as well in the others playing field.
Apple doing arm only in things like the air would work but not all the laptops

The ARM port of Windows is for Server ONLY.
 
This is why rosetta was dropped from 10.7. Because in 10.8 there'll be an intel emulation layer, and they really didn't want to have an intel and PPC emulator running on ARM.

Intel emu? Arm chips are several magnitudes slower. If they want to compete with speed too they would just suck as much energy as a Intel.
 
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Intel is already acting like a bad monopolistic market entity, this is how competition serves to make industries better.
 
Could be wrong but wasn't windows moving towards arm anyways? And from what little I know about arm processors they are extremely efficient compared to what intel and amd offer. If apple hops over to arm also I don't think I would complain. Everyone would just have the odd part when all new programs have to come out... or ported... Either way I like competition and intel only running against amd I don't think has really had any reason to pump out better things.

Random rant but went from a Q9550 to i7-950 and I honestly can't tell a real world speed difference. So having them do something else to compete might be good.

Also someone said the arm version of win is server only... Can you find a source because I have read they have multiple versions coming out ranging from tablets to desktops... So server only would be news to me.
 
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