Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I actually agree with Apple. Devs can't expect to market their apps on apples platforms for free, expect Apple to pay for all the infrastructure and not be willing to share their profit. Go apple. Hey should be named Bye instead.
 
Many Apple stores around the world aren't actually in "malls"...there is a world outside the USA you know...

And before you say "Let them build their own buildings then"...they have in many cases. But as theotherphil said, they are paying for the privilege of using somebody else's infrastructure. If the rent is too high...they don't open a store there...simple!

Yes I know that I live in it.

Again I will reiterate, Apple uses every tax avoidance scheme they possibly can. The idea that they are more than happy to pay their way is hilarious...

  • Between 2008 and 2015, Apple earned $305 billion before taxes, and paid a foreign tax rate of only 5.8%during this time.[vii]
  • Apple was able to achieve this low foreign rate by shifting a large portion of its profits into its three Irish subsidiaries.[viii]
  • A Senate investigation in 2013 found that two of Apple’s Irish subsidiaries were structured so that, for tax purposes, they weren’t “residents” of either Ireland or the U.S., allowing them to pay almost nothing to either country.[ix]
 
  • Like
Reactions: macfacts
I actually agree with Apple. Devs can't expect to market their apps on apples platforms for free, expect Apple to pay for all the infrastructure and not be willing to share their profit. Go apple. Hey should be named Bye instead.
They don't. It costs money to register as a developer. The issue is Apple insisting on charging a flat 30% on top of that regardless of how much or how little value and support they actually provide. I can totally get onboard with Apple taking a cut, but 30% seems steep in instances where they do nothing but host the app in the store.
 
Last edited:
  • Like
Reactions: Rob_2811
They don't. It costs money to register as a developer. The issue is Apple insisting on charging a flat 30% on top of that regardless of how much or how little value and support they actually provide. I can totally get onboard with Apple taking a cut, but 30% seems steep in instances where they do nothing but host the app in the store.

see post #422 forthe best I’ve read about the 30% seems steep

 
I actually agree with Apple. Devs can't expect to market their apps on apples platforms for free, expect Apple to pay for all the infrastructure and not be willing to share their profit. Go apple. Hey should be named Bye instead.
So you’re against reader apps then? Netflix, Spotify, Amazon etc. should all have to share their profits with Apple?
 
see post #422 forthe best I’ve read about the 30% seems steep


One of the most damning lines from that post is "70% of something is better than 100% of nothing." You could swap that number with anything and it would still be true. 1% of something is better than 100% of nothing. Would that make it okay for Apple to take a 99% cut for hosting an app in the store? The devs would still be making money.

I might feel differently if there was an option to take on almost all of the "responsibilities" Apple handles for that 30% cut in exchange for a reduced fee, but the fact is that unless you're a Netflix or a Spotify, you have no choice.

If I offered to build you a house and wash your car for a hundred grand, would you be taken aback if I said washing your car would still cost a hundred grand even if I didn't build you a house first? It's a crude analogy but I think it gets my point across.

That 30% cut might be fine if you're a smaller dev who just wants to write an app and start selling it, but if you're an established service business where most of your expenses are things Apple doesn't help with, that cut seems a lot less fair (especially when you see how much Apple is raking in quarter after quarter).

Just to be clear, I'm not trying to be difficult or **** on anyone's opinions, I just don't see how the current setup is fair (or rather, why developers shouldn't be complaining about it).
 
Last edited:
If I offered to build you a house and wash your car for a hundred grand, would you be taken aback if I said washing your car would still cost a hundred grand even if I didn't build you a house first? It's a crude analogy but I think it gets my point across.

While I understand that you and others think 30% is too much, which of course is a totally subjective thing, the reality is Apple never promised to build developers a house. It's one thing to promise x+y for price z and then renege and only deliver y; it's quite another to promise x for price z and then deliver x as agreed upon.
 
An enterprise would never go with a tiny company like that. Office 365 blows it out of the water and has all the features listed and more. So this product really is for tiny companies or consumers.
While Microsoft 365 is a formidable and dominant player, Basecamp isn't unknown in the enterprise market and as Slack proved, a good product can carve a marketshare.

If any, small companies are probably better off with Microsoft 365 as it bundles many functionalities into a single subscription. Larger companies have the budget and IT to justify more diverse set of subscriptions.
 
Yes I know that I live in it.

Again I will reiterate, Apple uses every tax avoidance scheme they possibly can. The idea that they are more than happy to pay their way is hilarious...

  • Between 2008 and 2015, Apple earned $305 billion before taxes, and paid a foreign tax rate of only 5.8%during this time.[vii]
  • Apple was able to achieve this low foreign rate by shifting a large portion of its profits into its three Irish subsidiaries.[viii]
  • A Senate investigation in 2013 found that two of Apple’s Irish subsidiaries were structured so that, for tax purposes, they weren’t “residents” of either Ireland or the U.S., allowing them to pay almost nothing to either country.[ix]

And tax avoidance is totally legal...what's your point? They may not be "happy" to pay their way in terms of rents in malls...but they do it because of the benefits they have from being in that high-traffic area. That's kinda the point that I and many others have been making here.

Devs don't need to be happy about it...but it's a cost of doing business...in exactly the same way as the cost of renting a store...or insurance...or accountancy fees...or a whole load of other things. Do I think it's fair that my accountant charges thousands per year? Actually I do because they save me a fortune...but others with a different business model might not have the same opinion.

The value is different for everybody, but the principle of having "business overheads" is universal. And it's not like it's a surprise any more. Every Dev should know what they are getting in to...especially if they are trying to get around something that they know that Apple takes quite a hard line on. They (the Devs of this app) poked the bear doing something like this...it's not like it wouldn't have been totally obvious what would happen if they tried to circumvent these policies...whether or not you (or they) think they are fair isn't really relevant!

EDIT: Didn't see the first line of your reply...touché...I had assumed that you used the word "mall" because you were one of our American friends...but fair enough if you're not...I retract my "outside of the USA" part.
 
Last edited:
  • Like
Reactions: az431
OK tell me what this developer did that they deserve to be removed from the App Store?

It seems pretty clear what they did, they refused to offer an in-app purchase option for their product. Not sure that "deserve" is the right word, however. You talk as though there is an inherent right to be able to distribute through Apple's market and further that everyone should be able to install applications without even going through the App Store. Here we fundamentally disagree. Those people who want that experience have the option to do whatever they want with a device, can purchase one of the many Android devices.

Saying that Apple’s App Store policies shouldn’t be arbitrary and should be consistently enforced is not saying anybody deserves special treatment.

Let me ask you two questions, just to clarify your position: Is Apple allowed to change or elaborate on their policies? If they are, would you be fine with it if they made a clear statement that products targeting consumers required in-app purchase?

If not, it does not really matter.

I think it is Apple's market and they should be able to grant or deny access completely arbitrarily. Apple controls a very small percentage of the worldwide mobile phone market. It may be a very profitable segment, but that does not make it a monopoly. You have every right to want what you want and even to argue that it would benefit Apple and/or some of their customers. The two biggest issues I have are:
  1. Arguing that it is a clear benefit to consumers, when in reality it mostly benefits developers and harms consumers in many ways.
  2. Arguing that, despite there being a robust mobile phone market of which Apple is only a small part, the government should step in and force Apple to adopt your position.
I understand you want what you want. I prefer things the way they are. If at some point conditions change and I cannot get enough applications or services I want, I will consider switching. If enough people do that, Apple will change course or die. Very simple.
 
  • Like
Reactions: pasamio
No one has ever accused Apple of doing things exactly how the customer wants it. But there's a difference between that and being user-hostile.



Only if your app didn't rely on any sort of remote anything, which is becoming increasingly rare. A calculator could keep working forever, an email client probably wouldn't.



I know, if I limited my opinion to the scope of your argument then we'd both end up being wrong. I'm explaining to you why this situation is not the ideal fairytale world you're making it out to be.



And, like I said, when that day comes I'll walk away. I think I was pretty clear on that. I know exactly where I'd go because there isn't exactly a huge range of commercially viable options to pick from.


Complaining isn't just saying people aren't entitled to their opinions, it can be as simple as general whining. Here are a couple of examples:





I feel like this exchange has reached its conclusion, so respond if you want but I probably won't anymore.

You know what...if you are referring to general a**holery when you said complaining about opinions then I will absolutely put my hands up to that! I still maintain that I wasn't complaining about people HAVING opinions...but rather about what they meant that they felt entitled to demand...but if that was your definition then it's a fair cop!!

As for your other points, while I disagree in varying degrees with them, you have been nothing but respectful and have always backed up your point of view so I have nothing but respect for that! While I don't expect the exchange to continue, I did want to reply to 'fess up as I said I would when you took the time to actually back up calling me out!! And to say that I respect your defence of your position in a polite and courteous way. Chapeau good Sir!
 
  • Love
Reactions: boss.king
Ugh. If this crap keeps up, I'm going to end up with a f*ing Android.

It's MY iPhone, not Apple's. They need to allow alternative app stores and sideloaded apps. And if they don't, the EU needs to force them to do it or boot them out of the entire European market. That would hopefully be enough of a penalty that they'd open up.

I'd love it if the US government would fix this garbage, but they're too in the pocket of business to do anything.

And I don't care AT ALL about some stupid email app, but it's insane that Apple can tell me what I can install on MY phone.

Your absurd logic is like complaining that Apple won't let you download child porn because it prohibits such apps on the App Store. Apple isn't forcing you to do anything, and has every right to set policies for its own store, whether they be for competitive, legal, or moral reasons.

And I hate to break it to you, but your dream of alternative app stores and sideloaded apps is unlikely to come true, and your post supports why that should never happen: There is no unfair competition or harm to consumers because those who don't like it can instead go "with a f*ing Android."
 
  • Disagree
Reactions: Kyanar
Up front I will say I absolutely hate the SaaS model... though I am softening to it somewhat. I am not sure this email client is just a client though. It has a network backend, etc. that you are also renting. Apple's own guidelines allow an exception for cloud storage services, which, arguably an email server is.

OTOH although they provided a list of apps that didn't comply and were still allowed, the big one I can think of, Outlook 365 (and other Office 365 apps) actually implemented Apple's IAP to subscribe to Office 365. Which includes cloud storage and access to the apps, including an email client. (Though the apps are completely free if used on a small screen device - but you also don't need a 365 account).

I guess for me the difference is, is the app just a front end to a server backend that is doing the processing, or is the app doing the processing and its just a regular email server? Obviously its doing some processing in writing and receiving emails, though no different than spotify or netflix allowing you to create playlists/watchlists and interact with their service.

If its purely a web email service and their backend is doing their fancy filtering, etc. rather than the actual client, it probably shouldnt need to offer IAP. On the other hand if the client is doing the processing than I think it should need the IAP.

All that said, if all the main processing is truly done on the server, they should really just provide a webapp to access their service.
 
Apple use every tax avoidance scheme in the book. The idea that they are more than happy to pay their way is laughable


Yes Apple, like you and every other person and company on the planet, uses every tax avoidance scheme available to them. They've never denied that.

And spare us the comeback that you voluntarily pay as much tax as possible.
 
While I understand that you and others think 30% is too much, which of course is a totally subjective thing, the reality is Apple never promised to build developers a house. It's one thing to promise x+y for price z and then renege and only deliver y; it's quite another to promise x for price z and then deliver x as agreed upon.

Apparently that wasn't as simple as I thought. The point I'm trying to make is that Apple offers developers A+B+C for price X (30% of revenue). For smaller devs, that works out to be a good deal. When a larger company already has an implementation of B+C, they only need A from Apple but are stuck paying the full price with no recourse (and let's be honest, if a service business doesn't have an iPhone app these days they will suffer badly, so let's not pretend that that's somehow a realistic option).

All I'm saying is that Apple might able to consider offering a more modular list of services for smaller splits of the revenue (i.e. A costs 12%, B costs 15%, C costs 10%). They could still make A+B+C more appealing to smaller devs buy selling the bundle at 30%, but for larger devs they'd get less pushback taking 12% for A instead of the full 30%.
 
I'm a software engineer. I know all about servers and bandwidth. The $5 is just an exaggeration (but it's not too far off for most apps).

Bandwidth is cheap as hell. The cost to download or upload something is minuscule when compared to 30%. This is now especially true with CDNs and serverless functions that can scale to "infinite" instantly and scale down to zero when it's not in use.

In addition, if Apple doesn't want to host your app, I will create a scalable service today to help apps host their app downloads updates. No developer would create its own app hosting solution. They'll just use one from someone else.

99.99% of developers would prefer to pay app hosting fees than to pay 30% of their revenue to Apple.

Don't worry about app hosting. It's nothing and it's easily replaceable.


Not about app hosting fees. The benefit of the App Store is exposure to over a billion iOS users. It's the one and only place that people search for iOS apps. If Hey was somehow able to let people sideload their app, they'd be spending at least 30% marketing it to reach the same number of users.
[automerge]1592410813[/automerge]
Imagine Walmart was the only store and you had to pay 30% to sell your items or not have them available at all. Thats the issue here, it's not like you can distribute the app outside the App Store.

You have no clue how retail works. Manufacturers sell products to WalMart at wholesale for less than they could sell them at retail. They also pay WalMart for shelf space, product placement, and cooperative advertising. That is far more than 30%, but is obvisouly cheaper for manufacturers than opening their own stores, and extends their market reach.
[automerge]1592410914[/automerge]
Incidentally, Neil Cybart (of AboveAvalon) will be addressing this tomorrow, and I will see if I can chime in with additional information with regards to this.

However, in a much earlier article, he estimates that the App Store has a 10% margin. It may still seem like a respectable amount, but remember that revenue is derived from 0.3 x app revenue (a variable), while costs are fixed (man hours).

Any change in the App Store cut would cause revenue to decrease quite significantly, but costs remain the same, so this means that net profits would drop at a much faster rate. So I don’t think there is much leeway to decrease this 30% / 15% cut by too much if we expect the App Store to break even in the very least.

So yes, I know it may sound ridiculous that I continue to stand up for a trillion-dollar company who probably earns more in an hour than I ever will in a lifetime, but I do think that too many people are blindly jumping onto the Apple-hate bandwagon without fully considering all sides.

In the very least, I have yet to see anyone suggest a viable alternative cut, much less justify convincingly why we should settle on that number (be it 5% or 15% or whatever) other than “it just sounds fair”.



As was stated elsewhere, 70% of something is better than 100% of nothing.

Apple has aggregated the best customers, who have a much higher propensity to spend on average. This is why the iOS App Store brings in more money than the google play store despite the later having a much larger user base.

They can try to bring their best apps to android. If I lose LumaFusion, I am not going to switch because there is no android equivalent of the iPad Pro to run said app on. And the developers know that there simply isn’t a large enough android user pool to market a $20 app with an optional subscription for additional resources.

Besides, it’s not like these developers aren’t making money on iOS. They are, and along the line, some dynamic changed and they now feel that they are entitled to a larger share of the profits.

I just feel that there’s a lot of nuance that has gotten lost in the near-universal rush to condemn Apple, and it’s not helping the conversation any.

Finally, someone who gets it.
[automerge]1592411192[/automerge]
Up front I will say I absolutely hate the SaaS model... though I am softening to it somewhat. I am not sure this email client is just a client though. It has a network backend, etc. that you are also renting. Apple's own guidelines allow an exception for cloud storage services, which, arguably an email server is.

OTOH although they provided a list of apps that didn't comply and were still allowed, the big one I can think of, Outlook 365 (and other Office 365 apps) actually implemented Apple's IAP to subscribe to Office 365. Which includes cloud storage and access to the apps, including an email client. (Though the apps are completely free if used on a small screen device - but you also don't need a 365 account).

I guess for me the difference is, is the app just a front end to a server backend that is doing the processing, or is the app doing the processing and its just a regular email server? Obviously its doing some processing in writing and receiving emails, though no different than spotify or netflix allowing you to create playlists/watchlists and interact with their service.

If its purely a web email service and their backend is doing their fancy filtering, etc. rather than the actual client, it probably shouldnt need to offer IAP. On the other hand if the client is doing the processing than I think it should need the IAP.

All that said, if all the main processing is truly done on the server, they should really just provide a webapp to access their service.


Just because an app relies on remote storage, doesn’t mean that it is a "cloud storage" service. By that definition, all apps would be cloud storage services, and therefore reader apps.

Hey is an email service and client, not a cloud storage service.

In case this is still confusing to you, the following are cloud storage services: DropBox, Box, Google Drive, OneDrive.
 
Last edited:
Yes I know that I live in it.
Again I will reiterate, Apple uses every tax avoidance scheme they possibly can.

Every time see/hear this argument over completely unrelated things I laugh. Do you have a job and/or own/run a company? Do you take any tax deductions? No one is forced to take deductions, just as the legislatures are not required to put them in place. Apple has amazing finance people, just as they have great engineers and supply chain managers.

Finally, I am always amused when I hear about people complaining that Company X does not pay "their fair share". My question is who do you think really pays when "Company X" is forced to pay more. It is different for every business, but it is always split among four groups:
  1. Customers
  2. Employees
  3. Suppliers
  4. Shareholders.
If the company has price freedom, it raises prices to maintain its preferred margin. If it has a good labor market, it lowers salaries and benefits. If it has vendor flexibility, it pressures it suppliers to eat the loss. Finally it comes from the share holders pockets. Instead of letting these companies make what are important public policy decision about who pays for our governments and how the taxes/fees they collect affect things, why not let legislators make the hard choices and tax the money at its destination (raise sales taxes if they want consumers to pay, income taxes if they want employees to pay and/or capital gains taxes if we want shareholders to pay).

However, none of this matters in this discussion, as it is all unrelated to Apple App Store policies.
 
If I offered to build you a house and wash your car for a hundred grand, would you be taken aback if I said washing your car would still cost a hundred grand even if I didn't build you a house first? It's a crude analogy but I think it gets my point across.


Crude isn’t the right word. Completely irrelevant, devoid of any logic, and not at all getting your point across are more accurate.
 
Crude isn’t the right word. Completely irrelevant, devoid of any logic, and not at all getting your point across are more accurate.

I disagree, but good job being as rude as possible about it. Maybe my later explanation is more clear though:

Apparently that wasn't as simple as I thought. The point I'm trying to make is that Apple offers developers A+B+C for price X (30% of revenue). For smaller devs, that works out to be a good deal. When a larger company already has an implementation of B+C, they only need A from Apple but are stuck paying the full price with no recourse (and let's be honest, if a service business doesn't have an iPhone app these days they will suffer badly, so let's not pretend that that's somehow a realistic option).

All I'm saying is that Apple might able to consider offering a more modular list of services for smaller splits of the revenue (i.e. A costs 12%, B costs 15%, C costs 10%). They could still make A+B+C more appealing to smaller devs buy selling the bundle at 30%, but for larger devs they'd get less pushback taking 12% for A instead of the full 30%.
 
Last edited:
This is simply NOT true! If you sign up as a Dev you know what you will get. So you do your due diligence and work out if you can survive/earn what you want on your projected sales at the rate given when you signed up. If you aren't making enough sales then your projections were wrong...you can't blame the platform for your App not selling. And if you say that you need to have a low price in order to sell...well...maybe your app wasn't that great...sorry...

Regardless of all that, you can't escape the basic math of it: a skim off the top lowers the profits for developers, and that drives up prices. It's a percentage so the amount of money Apple takes increases even if you sell more units.
 
To me, it’s the same argument as taxation.

While Apple probably is profitable enough to subsidise their own App Store, they don’t. If we look at the App Store as an independent entity, one cannot deny that it costs money to run, and a lot of it. Apple employs a ton of people to help vet apps and manage the platform, and the costs of managing all this is definitely more than what can be covered by the $100 annual subscription paid by developers. Then there are editorials and curated lists and the like.

Bottom line is - the App Store takes a ton of money to operate.

As such, it doesn’t seem unreasonable to me that since developers are the ones who have their apps hosted on Apple’s servers, and whose app submissions are requiring people to vet through them first, that they be the ones to help foot the bills involved in running the App Store.

We could argue until the cows come home about what a reasonable cut ought to be (30%? 15%?), it’s all academic. From an individual’s standpoint, of course I want to keep every last cent for myself and not pay out any more than I have to. That’s why companies like Apple employ lawyers to help them get away with paying the absolute minimum amount of tax they have to, while staying within the confines of the law. As the government, I wouldn’t be happy with it, and that’s why Apple is in hot soup with some countries right now.

Replace “government” with “Apple” and “Apple” with “developers” and you have the exact same scenario all over again. Apple is not obligated to run the App Store for free and at a loss (even if one can argue that it is the App Store and the thriving app ecosystem it enables which has made the iphone as popular as it is today). Money is required for its upkeep, and its citizens (ie: the developers) ought to rightfully share in its upkeep, loathe as they may be to fork out a single cent more than they want to.

And like any citizen, the only way to get out of paying tax is to either make no money (ie: free apps), or move to another country with a more favourable tax structure (ie: don’t release apps in the App Store; move to android). Otherwise, it feels weird to go in knowing fully well the rules, then turn around and cry murder when you knowingly flout the rules and get called out by Apple for it.

What Apple has done is unpopular, but I don’t see it as wrong.

And no, I don’t accept the “Netflix has been getting away with it, an exception can be made for Hey as well” argument. And then another app is going to want the same treatment, and then another, and pretty soon, you have more and more apps circumventing App Store payment rules, which in turn contributes less money to the running of the App Store, and I guess one can see how it quickly becomes a slippery slope.

Good post - but taxation is not the only way. Developers could be asked to pay upfront for vetting costs - and could pay a fixed rate for number of downloads, etc. That way this would keep the App Store alive... without actually making profit for Apple because someone else had a good idea...
 
Apparently that wasn't as simple as I thought. The point I'm trying to make is that Apple offers developers A+B+C for price X (30% of revenue). For smaller devs, that works out to be a good deal. When a larger company already has an implementation of B+C, they only need A from Apple but are stuck paying the full price with no recourse (and let's be honest, if a service business doesn't have an iPhone app these days they will suffer badly, so let's not pretend that that's somehow a realistic option).

All I'm saying is that Apple might able to consider offering a more modular list of services for smaller splits of the revenue (i.e. A costs 12%, B costs 15%, C costs 10%). They could still make A+B+C more appealing to smaller devs buy selling the bundle at 30%, but for larger devs they'd get less pushback taking 12% for A instead of the full 30%.

Yes, I understand your point as explained here. The earlier analogy made it sound like a bait and switch. I guess on a smaller scale, this is the same thing as, say, Microsoft Office being one price, whether you want one of the apps or all of them (or use other included services like OneDrive). Would it be nice if they offered people just Word for $15/year vs having to pay for the whole suite for $70/year? Yes, but that's probably never going to happen.
 
Regardless of all that, you can't escape the basic math of it: a skim off the top lowers the profits for developers, and that drives up prices. It's a percentage so the amount of money Apple takes increases even if you sell more units.

Yesssss...I am aware of the basics of economics. Apple taking a commission lowers the profits for Devs...but so doesn't rent...do does the purchase of a new computer...so does insurance, taxes, and a thousand other things. It doesn't "drive up" prices...it SETS prices. If the commission increased then you could argue that prices have been driven up...but we aren't talking about Apple increasing their commission...rather that it is just too much to start with.

And on your second point, I'm not sure I am understanding you correctly. You say that the money that Apple takes increases as sales increase...you mean the dollar value of what they take...right? Because you do realise that that's how percentages work...they take more money but the Dev also earns more money...a fact that you left out of your closing point.
[automerge]1592412789[/automerge]
Good post - but taxation is not the only way. Developers could be asked to pay upfront for vetting costs - and could pay a fixed rate for number of downloads, etc. That way this would keep the App Store alive... without actually making profit for Apple because someone else had a good idea...

You know who else had a good idea...Apple...in creating the iPhone and the App Store...
 
Yes, I understand your point as explained here. The earlier analogy made it sound like a bait and switch. I guess on a smaller scale, this is the same thing as, say, Microsoft Office being one price, whether you want one of the apps or all of them (or use other included services like OneDrive). Would it be nice if they offered people just Word for $15/year vs having to pay for the whole suite for $70/year? Yes, but that's probably never going to happen.

That's fair, but the difference I see is that I can use a Google Doc or Pages or LibreOffice, and on and on, in place of Office if I don't like Microsoft's price. If I don't like Apple's price, I have no other options for selling my app to iOS users. And yes, there's Android, but that does nothing to address the massive chunk of users I'd miss out on by not having an iOS option.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.