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It isn't an issue of switching. They can continue to sell both. Running Windows isn't a core feature of a Mac, and Apple never intends it to be. How many ads have you seen where Mac points out to PC that he can run Vista too?

http://movies.apple.com/movies/us/apple/getamac_ads2/touche_480x376.mov

I think what "shawnce" is very interesting, perhaps Apple has no interest in the design of chips but simply wants some extra engineers and some of the intellectual property they have. For all we know they have a patent on some kind of none processor technology that Apple wants all for themselves and didn't want to see it licensed to other people.
 
Alright, been reading articles from around the web and the posts on this thread (including all the corrections people made to my initial knee-jerk reaction - what can I say, I'm not a chip expert), and this is looking more and more like a deal primarily to boost their chip and hardware guts IQ, and secondarily to acquire PA Semi's intellectual property. There's nothing in PA Semi's current offerings that indicate they have any chips that can help Apple's current product line in the near future and replace their current use of Intel and ARM chips.

I'm guessing that this is one of those deals that won't have any obvious visible effects on Apple's future bottom line - that is to say, I don't think we'll look back three years from now and say, hey, Apple really made history by acquiring PA Semi the way we can look back at, say, Apple's switch to Intel chips.
 
This is a product brief about P.A.'s top performance chip.

http://www.pasemi.com/downloads/PA_Semi_PA6T_1682M.pdf

This includes:
- 2 Cores, PPC 64 Bit, 2 GHz.
- two onchip ports for 10 gigabit Ethernet.
- four onchip ports for Gigabit Ehternet (so onchip support for 6 Ethernet ports)
- onchip hardware acceleration for TCP/IP
- onchip hardware support for RAID
- onchip hardware for several crypto capabilities. Including support for hardware accelerated VPN protocols.
- A lot of PCIe lanes for additional IO.
- Two onchip memory controllers (one for each core), each supporting up to 32 GB RAM at 533 (*2=1066) MHz. So 32 GB max memory.


This doesn't exactly sound like a chip for iPhone. What could they build with this? Maybe some kind of server or other networking equipment? Maybe a network attached storage with a lot of capacity, several high speed ports and hw crypto?

Christian

I would look to the Enterprise Markets and Middle-tier mid-to-large markets that can leverage XServe and Xsan with replacement products that do much more than XRaid.
 
This is very interesting. I wonder if this will lead to cheaper manufacturing of core components of the iPhone and a savings that can be passed along to the consumer.

Doesn't Apple ALWAYS pass on savings to the consumer? LOL
 
How do they have to do it in reverse? They already support PowerPC.

Apple does. The Developers? That's another story. It wasn't like all they had to do was check another box to do so. For many of them, it was a lengthy process.

In addition, like it or not, nearly all the research dollars are going to X86-based processors. Other than IBM's POWER, which is obviously not appropriate for Apple, there is little or nothing going to PPC. Processor research costs billions, and Intel is really good at it. Apple isn't.

Note that I'm targeting my response specifically at the ideaof going back to PPC Macs. Consumer electronic devices are obviously a whole different kettle of fish.

So....Apple just bought Steve Wozniak MkII and his personal team of uber-talented designers.

I think they are planning to build something VERY SECRET and very complicated and TRULY UNIQUE that CANNOT be 'contracted out' to a third-party contractor...

Given that the 'Apple Mac' lead directly from such a secret fusion of home-grown H/W and S/W we can only deduct that *something* equally phenomenal needs 'the same magic mix' for a 2010 release time frame...

This is a very interesting day...

Interesting, though it seems to contradict a couple of things: Apple's statement that they are most interested in the engineers and IP, and the fact that they have moved as far as they can from specific tailored solutions towards off the rack processors, which are cheaper and tend get more powerful more quickly.
 
Interesting, though it seems to contradict a couple of things: Apple's statement that they are most interested in the engineers and IP, and the fact that they have moved as far as they can from specific tailored solutions towards off the rack processors, which are cheaper and tend get more powerful more quickly.

This is exactly the point : Why acquire incredibly talented engineers & IP if your simply bolting together 'off-the-rack' hardware to run your exquisite s/w on ?

You specifically need field leading uber-talented visionary engineers only if your planning to go away from the 'off-the-rack' hardware.

I am utterly convinced they are planning something more incredible that the original Mac or the iPhone.

In 1982 a handful of engineers built the Mac prototype largely from home built h/w - today Apple's mysterious future billion dollar enterprise is going to take a 'crack' company of engineers with an incredible legacy to build this next thing that I wildly conceive maybe genuinely be the stuff of science-fiction. This is exactly what Apple are the best at doing...they are in some ways going back to their roots...

You said it yourself - there is nothing they can't buy that they would need to 'self-build' for a conventional product roadmap and they aren't going to waste uber-talent on routine chop-and shape h/w.

One thing Steve Jobs has consistently and repeatedly proven in his life's work is that NOBODY ever see's what's coming next...I think were seeing a seed of something planted here today. The scintillating detail that the meetings were held in Steve Jobs home already establish that this guy has been taken into Steve's personal world - and confidence.
 
I don't mean to sound like an arrogant ***hole, but seriously, does anyone even bother to actually read anything before commenting? My god, it's like a panic room in here where nobody knows their ass from their face. Let's get some things straight:

1) PA Semi is a fab-less processor DESIGNER, NOT A MANUFACTURER.

2) The company is header by a former DEC engineer who helped create the DEC Alpha and DEC StrongARM lines of processors. StrongARM is a variant of ARM used in the original Apple Newton.

3) However, PA Semi does NOT develop any products based upon ARM, StrongARM, MIPS, Alpha, etc.

4) PA Semi's ONLY products (outside of R&D) are high-powered POWER-based embedded platforms that consume roughly 10 watts. Their power usage is definitely NOT IN THE IPHONE/IPOD RANGE! These are dual-core 2Ghz systm-on-a-chip processors with PCIexpress slot, 10 Gigabit Ethernet, etc that are used for high-end embedded systems in telecommunications, storage arrays, signal processing, etc.

Basically, this makes absolutely no sense to me at all. I'm guessing this is a case of one of two possible scenarios. Either they have been working with Apple on a special R&D project behind the scenes, totally unrelated to their current product offerings... Or Apple is just buying the company for their low-power IP and talent. The team is made up of engineers that have previously worked on Intel's Itanium and AMD's Opteron processors. I don't know if Apple would actually try to develop a new low-power ARM variant for use in their iPod/iPhones or what.



I think it is laughable for anyone to speculate that Apple would go back to the POWER architecture for their Macs. The intel switch was one of the best moves in Apple history. Intel's x86 processors are faster, more efficient, and have a great future ahead, including the Q4 release of Nehalem, which will be incredible. Intel is really firing on all cylinders. Most importantly, switching to Intel's platform allowed two MAJOR things to happen:

1) Using X86 processors created the ability to use Bootcamp for dual-booting Windows Xp, and likewise run high-speed virtualization via VMware and Parallels. Don't underestimate the power of being able to slowly ween off of windows and run legacy windows applications. I would even argue that this fact alone is responsible for a huge percentage of conversions from windows.

2) Intel's processors gave Apple the opportunity to benefit from the economies of scale that result from the enormous worldwide x86 market. This allowed Apple to become much more price-competitive in the market versus the PC manufacturers, while at the same time keeping their margins high for profitability. There is no way they could maintain this cost advantage in the the POWER market, especially if they used non-commodity, in-house processors that were contract manufactured. At the same time, POWER may be used for IBM's supercomputers and some other niche applications, however all the money is going into x86 and this will not change anytime soon. Intel and AMD x86 products will dominate the scene for the foreseeable future. See Nehalem and Sandy Bridge for details.

These two major advantages are what have made possible Apple's current success. Also, Think of the developers who have spent all their time in the last few years optimizing their applications for the x86 architecture, including Apple with their pro apps. Many people may think developing for POWER and x86 is just a matter of checking boxes in xCode, but the profiling and optimization of applications DOES depend do an extent on the architecture. I think developers would just about scream and leave Apple forever if they pulled this kind of move on them two years after moving to x86. You sum up all the problems associated with that, and Apple would be clincally insane to move away from x86 back to POWER.


As for the iPhone, as i mentioned above, PA Semi does not make low-power chips for small devices like smartphones or iPods. These processors use 50X more power than the iPhone does currently. Phone processors are measured in MILLIWATTS, not WATTS. Besides, the POWER architecture doesn't make ANY sense at all for the purpose. POWER was never designed to scale that low, sort of like x86, whereas the ARM architecture was created for just that purpose. With all the talk of switching to the future Menlow platform that has Intel's Silverthorne/Atom chip, I remind people to look at where ARM is heading.

The iPhone's ARM11 processor is by NO MEANS top of the line and current. ARM's new Cortex-A8 and Cortex-A9 cores offer much higher performance with the same or lower power use. These chips are available as dual-core and scale to over 1Ghz, way more than adequate for any future iPhone.

( As of a few weeks ago, I was unable to find information on Samsungs roadmap, and Qualcomm had to yank their mobile phone processor info off the web because of the Broadcomm lawsuit, but Texas Instruments has info on their newer Cortex-based ARM mobile phone processors on their website:
Texas Instruments OMAP3400 series high-performance mobile processors
http://focus.ti.com/general/docs/wt...lateId=6123&navigationId=11989&contentId=4682 )

Also, I point to all the work done already by Apple to optimize the "iPhone OS" kernel and all the system libraries to the ARM architecture. And again, the economies of scale definitely factor in here as well. Even though they would own the IP in house, it seems to me that not much would be saved when you look at how Qualcomm, T.I, or Samsung produces literally hundreds of millions of ARM cores. Apple would be stuck with contract manufacturing a few millions of their proprietary chips, and depending on contracts and manufacturing yields, it wouldn't save them any money at all and could in fact be more expensive.


I think I'm one of the few that wishes Apple goes back to Power PC, and bring the PowerBook back!!
Don't get me wrong, the MacBook Pros are great, but Intel keeps coming out with new products every month, it kills the enjoyment of the past when your Mac was the latest model for a year or so. For me, Apple machines use to have this magic feel. :D

"magic feel"? Is that the feeling you get when you notice that Apple hasn't updated their laptop processors in years? And I just can't believe how many of you old-timers actually yearn for SLOWER progress. You actually would rather slow development progress just so you don't have to acknowledge that your year old computer isn't the top of the line when the new models come out? That HAS to be a sign of clinically insanity. What's next? Telling Honda they shouldn't make a new Accord because you want your old car to feel "top of the line" ??


From what I'm seeing, this looks like it would be a particularly good chip for a future version of AppleTV. The crypto is what really got me thinking in this direction, because NBC has stated that they would reconsider an iTunes presence if there were more reliable DRM capabilities. I think this might be the ticket. It also differentiates Apple TV from the Mac Mini, in that it would be PPC based and perhaps even allow Apple to make it for a lower price point.

That isn't even realistic. Why in the world would Apple want to support the OSX kernel and libraries on all THREE architectures? What purpose would that serve at all? There are plenty of capable x86 processors for the AppleTV. And it's not as if ultra-low-power technology is even't relevant since the AppleTV is a stationary, AC power product.


Finally some good news. My 8 core XEON at work tends to lag even w/ 8gb ram and leopard. Welcome back POWER! These in a Xserve, or Mac Pro (correction Powermac hehe)...
Is that sarcasm? 8-core Xeon with 8GB of ram lagging? That certainly wouldn't have ANYTHING to do with the processor. You obviously have something software and/or driver related going on.

Some of you may not agree, but we are all grasping at straws any way.

These low power chips will be going into iPhone, iPods, Apple TV and other upcoming devices. For two reasons:
a) Less heat and low power utilization
b) Less clones

While they are currently PPC compatible, the next iteration could have new instruction sets added to facilitate some operations like media, encryption and other functions, also the memory handling could be different and the I/O could be different. As Apple would control the supply of the chips, others can not insert those chips on their clones.

I totally agree with you about the "grasping at straws" bit. However, The POWER processors made by PA Semiconductor run at 5-10 WATTS, not even in the same realm as something that would run a future iPhone or iPod. Secondly, so-called "Iphone clones" rip off the interface and hardware form-factor of the iPhone. Replacing the ARM in the iphone would certainly do nothing to curtail that. And the idea that Apple would create its own INSTRUCTION SET is just crazy. Way too much R&D for no apparent real benefit.


Groundbreaking Apple products have never been based on Intel. Three years passed since the switch and the design of Apple PC's became more and more PC'ish (thick bezel with ugly hinges) and also the magic went away. There is no difference to work on a good PC notebook like HP or a MacBook, but my "old" Titanium is still something special. Imagine what one could pack into that enclosing with today's technology!

So somehow the x86 instruction set has kept Apple from creating ground-breaking products? It's very IRONIC that you are implying that Apple had to make their computers thicker and bigger to support Intels processors, since in fact it was the VERY POWER ARCHITECTURE'S G5 that ran so hot and required massive cooling. Intel's processors actually ALLOWED THE MACBOOK AIR TO BE DEVELOPED.


Good, now Apple can put on the roadmap to stop fiddling with this x86 crud and make real computers again.
The CPU ISA of x86 is horrible. I am not interested only in pretty looks and good software running on a rotten architecture.
But Intel still makes cruddy widgets, and their advantages are fleeting.

Rotten architecture? HAHAHAHA... Ever look at any benchmarks during the G5->Core Duo transition of the Mac Pro? G5's get eaten alive by x86. Just wait till Nehalem is out. On a side note, whats with all the crazy old-school POWER zealots? I apparently am too new to the Mac scene to understand.


Yes!
In both cases, Motorola and IBM eventually broke up with Apple and quit providing them the chips they needed. So I see Apple repeating the same thing with intel. Just when they get to the point where intel is developing new designs exclusively for Apple. Apple turns around and buys a semi-conductor company so now I wonder if intel is going to just forget about developing custom cpu designs for Apple. It just isn't going to be profitable for them to try and garner that meager market share as well as compete with Apple's own semi-conductor designs.

I don't think a direct comparison between Apple's relationship with IBM and their relationship with Intel is a fair one, as it is significantly different. Intel was never developing "custom chip designs" for Apple. At most, they provided them with future products a little eariler than others receiveed them. Even if IBM felt it wasn't worth the small market to help Apple with POWER, Intel is a different beast. Their x86 line for PCs is by far the most dominant in the entire world.
 
Unless PA Semi was already working on a secret project for Apple, this acquisition is most likely not in the context of custom in-house processors for iPhones/iPads/iTables. PA Semi's existing product line would be a much better fit for enterprise class products such as NAS boxes, throughput oriented servers (you could probably put 16 or 32 of the PA Semi devices in a 1U server), etc.

Alternatively, a derivative of the PA Semi product may be used in a next gen Apple TV type of product.

PA Semi devices would also fit in a product like Mac Mini, but this is probably not worth the extra effort for Apple...
 
My guess is a good (or bad) as anyone else on this forum.

But, what if Apple had continued to develop a chip with P.A Semi in the background? This purchase would make a lot of sense since Apple would be in a different scenario than when IBM and MOTO where designing chips, where they where not designing with Apple's market needs in mind. This control would allow Apple to plan their products further ahead, giving them even further control or their product roadmap and their magic sauce of secret product development that has been so successful since Steve came onboard.

Another thing that comes to mind is that the new design could open the possibility for Apple to gain by removing the need to develop their SW around a HW. something that exposes them to time to market risks should a HW provider suffer any delays.

To al those talking about x86 vs POWER, it will come dow to performance/cost ratio and would most likely take place in the Touch market of products and also open the possibility for Apple to move other platforms and new products with these chips! Think gaming, Apple TV/internet Appliance and iPhone that could be a eee type computer, phone, ipod, portable game console in one.

Heck, I putting more cash in Apple after this! :)
 
Some possible answers

I'm not a processor expert, so I'd like to solicit the knowledge of others here. I have a few questions/misunderstandings about all this:

1. Are P.A.'s chips still based on PowerPC architecture?
2. If so, why would Apple want to step back to that platform?
3. Is the current iPhone running on an x86 chip?
4. Wouldn't it be wise for Apple to move everything running OS X onto the same chip architecture so they don't have to keep multiple versions of OS X in development? (although, they always will...as a backup)

To answer some of your questions:

1.- From what their literature shows, Semi PA licences ARM processors (just like the current one in the iPhone). They build customs Power PC CPUs used by the military.
2.- This move seems to be more focused on small devices (ie. i{hone, ipod touch, iTablet!?). The only way it affects Intel is that they wanted Apple to use their Atom CPus for those devices which this purchase may potentially prevent.
3.- No, it's an ARM chip
4.- Considering that Apple wants to maintain control over ipHone and Ipod touch, this move makes sense that way. Whatever CPU they use from Semi PA would only be used in Apple branded products. The Intel Atom for instance, would be used in a multitude of devices and therefore, more susceptible to being copied, emulated, etc.

In general terms, I believe that Apple to corner the ability of it's competitors on developing similar devices in the iPhone platform.
 
They did work together .. sorta

Unless PA Semi was already working on a secret project for Apple, this acquisition is most likely not in the context of custom in-house processors for iPhones/iPads/iTables. PA Semi's existing product line would be a much better fit for enterprise class products such as NAS boxes, throughput oriented servers (you could probably put 16 or 32 of the PA Semi devices in a 1U server), etc.

Alternatively, a derivative of the PA Semi product may be used in a next gen Apple TV type of product.

PA Semi devices would also fit in a product like Mac Mini, but this is probably not worth the extra effort for Apple...

I believe that Apple had already worked with Semi PA back when they were looking to get rid of Motorola. Back in 2006 Semi PA was on the road to developing a dual-core 64--bit Power PC chip. Apple was aware of this development since they were part of the Power PC consortium.

Apple decided to go Intel because of their development of the dual core chip and that gave Apple the economies of scale advantage they needed to compete in the PC arena. I feel that Apple will maintain this alliance with Intel in the PC market and use Semi PA as the development arm for non-traditional markets (like the ipod, iphones, and the like)
 
Basically, this makes absolutely no sense to me at all. I'm guessing this is a case of one of two possible scenarios. Either they have been working with Apple on a special R&D project behind the scenes, totally unrelated to their current product offerings... Or Apple is just buying the company for their low-power IP and talent.

wait, are you by any chance implying somebody has something intel does not?.. 'cause the rest of your post seems quite single-minded, excuse me if i read it wrong.

at the end of the day, apple did buy a cpu designer company..

oh, and btw:

Also, Think of the developers who have spent all their time in the last few years optimizing their applications for the x86 architecture, including Apple with their pro apps. Many people may think developing for POWER and x86 is just a matter of checking boxes in xCode, but the profiling and optimization of applications DOES depend do an extent on the architecture. I think developers would just about scream and leave Apple forever if they pulled this kind of move on them two years after moving to x86. You sum up all the problems associated with that, and Apple would be clincally insane to move away from x86 back to POWER.

are we somehow living in different realities? in my reality 95% percent of tiger and leopard apps have universal binaries (for the clueless: binaries which run likewise on ppc and x86 osx). around here developers are already dual-building their apps (yes, that includes testing, profiling, etc). i see it's quite different in your reality, though. so, please, do tell as i'm curious.
 
Funny how things tend to come around.

See attached link:

http://www.theregister.co.uk/2006/05/19/pasemi_apple/

And I can't help but wonder what effect Apple's very public snub has had on the value of P A Semi since then...

Shrewd business practice? Or bordering on sharp?

Whatever comes out of today, it'll be a long time before we see it. I'll stick my neck out, though. The future is RISC shaped...
 
The purpose of this acquisition may well be to acquire something that they felt they couldn't get from Intel.

Or, maybe they are planning to offer to Intel something Intel did not previously have, so Apple can get from Intel more precisely the chips they want and have more design input, and Intel can get access to new technology that they can apply to their other chip designs as well.
 
PowerPC in laptops are by far slower than intel... Do you not remember the Powerbook G4, when everything else was a G5 ? And the lack of a 3ghz G5 in towers?
Well G4 were, but one chip doesn't disprove the whole name.

ok, well, I will take faster processors and faster model updates and market share increase and dual core laptops ANY DAY
Well, all that is possible with PowerPC, their all business side, nothing to do with X86vsPPC...important for practicality, but not for or against the chips themselves.

I do agree, a chip is as good as their speed and ability to be made.
 
Is that sarcasm? 8-core Xeon with 8GB of ram lagging? That certainly wouldn't have ANYTHING to do with the processor. You obviously have something software and/or driver related going on.

No its not sarcasm. X86 is flakey, and OS X runs much more stable on PPC. Its a brand new box. No reason for the OS to feel unresponsive its an 8 core for pete's sake. On my old Powerbook G4 at 1.67ghz single core I don't get the hiccup's that I do on the Xeon's.

The X86 ISA is garbage. What IBM has in POWER is light years ahead of Intel. No reason Apple can't have 2 architectures. PPC for Performance and x86 for those who need to have their hands held because they are afraid to ditch Windows completely.
 
power pc chip

Admittedly, I haven't read the thread, but... maybe Apple wants to control the chip so it can manage the chip's availability to Apple's competitors?
 
wait, are you by any chance implying somebody has something intel does not?.. 'cause the rest of your post seems quite single-minded, excuse me if i read it wrong.

Apparently, yes, you did read it wrong. How is anything I said "single minded". I laid out the reasons why the transition to Intel and x86 was the best thing Apple ever did. If POWER was a better idea, I would have said so. Does that make me "single minded"? I guess I don't understand what you are even trying to get at...

are we somehow living in different realities? in my reality 95% percent of tiger and leopard apps have universal binaries (for the clueless: binaries which run likewise on ppc and x86 osx). around here developers are already dual-building their apps (yes, that includes testing, profiling, etc). i see it's quite different in your reality, though. so, please, do tell as i'm curious.

Hmm... let's me premise this with the fact that I'm not an active OSX developer (yet). I know that (some? most?) developers are still releasing universal binaries, but I don't think it's crazy to assume there would be a whole lot less work going into profiling and optimizing applications for PowerPC than Intel Macs. BTW, do you or anyone else know what percentage of the installed base is still on PowerPC?


No its not sarcasm. X86 is flakey, and OS X runs much more stable on PPC. Its a brand new box. No reason for the OS to feel unresponsive its an 8 core for pete's sake. On my old Powerbook G4 at 1.67ghz single core I don't get the hiccup's that I do on the Xeon's.

The X86 ISA is garbage. What IBM has in POWER is light years ahead of Intel. No reason Apple can't have 2 architectures. PPC for Performance and x86 for those who need to have their hands held because they are afraid to ditch Windows completely.

I agree, there should be no reason for an OS to feel unresponsive in ANY modern Mac. And I assume that is the reason why myself and everyone else I know with a Mac doesn't seem to have the problems you are experiencing. I don't have any lag at all.

On a different note, do you write assembly all day long? or hand optimize SSE code? Why in the hell would ANYONE give a crap about the instruction yet. People just want a reliable, fast computer. They could care less about the architecture.

Also, PPC for performance? HA. What, are you going to shove a Power6 in a laptop? Besides, With the release of Nehalem, Intel's x86 will be kicking the CRAP out of anything coming from the POWER world in performance per dollar per watt.
 
Listen!!! Stop thinking PCs!

Unless PA Semi was already working on a secret project for Apple, this acquisition is most likely not in the context of custom in-house processors for iPhones/iPads/iTables. PA Semi's existing product line would be a much better fit for enterprise class products such as NAS boxes, throughput oriented servers (you could probably put 16 or 32 of the PA Semi devices in a 1U server), etc.

Alternatively, a derivative of the PA Semi product may be used in a next gen Apple TV type of product.

PA Semi devices would also fit in a product like Mac Mini, but this is probably not worth the extra effort for Apple...

Agreed! That is what I said early, but no one here seems to listen/agree. Everyone keeps talking a about a flip-flop from Intel back to some G7 derivative. But the most likely explanation would be to use the chips developed on something that doesn't need virtualization that intel brings, and would most likely be for Apple TV or some next gen box that is a mediacenter. (I have been waiting for an Apple 'mediacenter' for the last several years, but we still are being fed components of the larger picture).

Yes, Apple TV is a step in the right direction, but where is the ability to DVR and play BluRay. Add that, and then you have my attention. Anything else is a glorified MacMini without the drives.

Take the exisiting Apple TV (iTunes, iPhoto, etc). Add BluRay, DVR, and slingbox like capabilities (iPhone integrated of course), Sell it for $699, and then Apple TV would be revolutionary like the iPod, iPhone, and original Apple Computer.
 
I seem to recall that Apple bought NeXT for 400m. Look at the fruits from that purchase. This company is a bargain. :D
 
I'm a long time computer industry product manager, and, as has been stated a number of times before, there is no way Apple is going to use this acquisition to replace Intel CPUs. Such a move would be totally insane for many reasons, pretty much all of which have already been said.

Apple is now becoming a significant player in high volume, highly- sophisticated consumer products, and it is far more likely that this new piece will design specialized custom embedded devices in support of this. Or something else entirely...
 
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