Apple to Announce New App Focused on TV Show Discovery at Tomorrow's Event [Updated]

[MacRumors]

Apple plans to announce a new app that will help viewers discover TV shows at its "Hello Again" media event tomorrow, according to Dawn Chmielewski for USA Today.

The app, dubbed "The Watch List" internally but expected to have a different name, will reportedly recommend TV shows based on the content users access through their Apple TVs.

For example, an FX Networks subscriber might receive a recommendation to watch the new dramatic series Atlanta.

For network programmers, it provides a central hub for promoting new shows -- a helpful tool at a time when old programming tricks for launching a new series, such as wedging a freshman show next to a hit program, don't work in the digital world.

The report suggests an Apple TV focus, but it does not specifically mention if the app will be for iOS, tvOS, or both platforms.

Apple's "Hello Again" event kicks off at 10:00 a.m. Pacific Time on Thursday at its Cupertino, California headquarters.

Update: According to Recode, Apple's upcoming app is positioned as a TV guide, which will help users find what to watch. Not all major video providers plan to participate in the TV guide, with Netflix opting out. The TV guide is designed to work in conjunction with single sign-on, which suggests the feature could potentially debut tomorrow.

Article Link: Apple to Announce New App Focused on TV Show Discovery at Tomorrow's Event [Updated]

 

[longofest]

That's innovation.

 

[amirite]

dubbed "The Watch List" internally but expected to have a different name

Let me guess. It'll be something original like "Magic List".

 

[m.x]

I really hope this app comes not preinstalled...

 

[jmh600cbr]

That's great. Really hoping the Apple TV 4 gets improvements.

 

[Nicksd84]

Why did this leak? Timmy gone be maaaaddd

 

[Chupa Chupa]

Amazing. That's never been done before ever! So exciting the things Tim Cook is green lighting lately. /sarc.

 

[jameslmoser]

They couldn't spend an entire hour on the Mac?

 

[ABC5S]

Tim Cook is going to speak approximately 30 to 45 minutes on this new app, almost guaranteed.

 

[Apple.Fanatic]

Sounds like they don't have much to talk about with Mac computers. Need to kill time with pointless Apple TV stuff.

 

[harley3k]

Honestly, they really need something like this but not necessarily for 'discovery' but just for an actual watch list.

But, does Tivo have a patent on this?

 

[newyorksole]

Interesting. I wonder when they're going to really knock ATV and tvOS out of the park. It doesn't really do anything that's too amazing, yet...

 

[Thunderhawks]

PING 2

 

[TAZ911]

Seriously!? Hope it's a side show for some real news. Like I really want more ads on my devices.

 

[asleep]

Also known as advertisements.

 

[harley3k]

I can't remember all the shows I'm actively watching and having to pop-in to a dozen different icons (all with their own interfaces) to see if something new is out is cumbersome.

 

[Benjamins]

Somebody needs to take Apple TV/service off Eddy Cue's hand asap.
Apple Music is obviously too much for him to handle already.

 

[Koodauw]

When do we get the one log in feature for all the apps we were promised when TVOS was announced?

 

[Goatllama]

An entire app? Seems a bit much.

 

[harley3k]

I hope it can filter to apps I actually have, and not based on a zip code or just lists *everything* - because I don't have a cable sub, so need to only show: Hulu, Netflix, SHO, HBO, CBS, etc. and not show me stuff on FX or apps that require a cable sub.

 

[LordQ]

Nah, call me when Game of Thrones season 7 begins, only TV show I am interested in.

 

[aaronhead14]

Apple, nobody cares about this. EVERYONE, however, cares about a new Mac Pro.
We also care that the new MBP has the ports we need: (HDMI, SD card reader, headphone jack).
If you focus on what customers WANT, you'll be more profitable. It's that simple.

 

[dominiongamma]

only thing i want is single sign in for tv show apps, like they promised

 

[hipnetic]

How does it know which one of my family members is using the Apple TV at that moment in time?

 

[DavidDoyle]

<sarcasm>

Hope there's some focus on important stuff that needs updating, like watch bands.

</sarcasm>

I'm going to be very interested in what Apple says tomorrow. It'll really set the tone for whether they care at all about the Mac line. I feel the goodwill towards them slipping away rapidly.