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Saw this coming. When they had the multi-day sale for Black Friday you knew they were worried.

And people over and over are saying they are happy with their iPhones and feel less of a need to upgrade them.
 
As soon as Apple stopped reporting unit sales for the iPhone, i knew something was up. Covering issues and failures doesn’t make them go away.
 
I mean, they still made $84,000,000,000. Nothing to panic about. 99.99% of companies on the planet would give anything to hit that.
 
Timmy proceeds to blame battery replacement program as the reason for the decline guess consumers are supposed to upgrade every year huh
 
Timmy proceeds to blame battery replacement program as the reason for the decline guess consumers are supposed to upgrade every year huh

Nope, Cook is not blaming is explaining, nowhere in his words is implied customers should upgrade every year. He is giving reasons for the lower than expected sales, I wouldn’t project too much.
 
A7D14DB3-3381-43C4-A2D5-5A0E9BF2CDA7.jpeg
The phones affected by the program were 4-5 years old that had batteries that naturally died. I bet going forward this will limit how far Apple will go to try to extend the life of products. They figured out a way to keep phones with spiking batteries from being destroyed by a spike via software and it ended up costing them money to keep customers happy and sales.
NOT 4-5 years old. These were batteries with 550+ cycles which in most cases is just under 2 years of use!

EDIT: Added screenshot
 
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Earnings and profit are the same thing.

No, they are not the same thing.

While I DID mean to say Revenue in my post, earnings and profit are not the same thing.

Earnings vs. Profit
A company's earnings are equal to revenues, minus the costs of production over a given period of time. Profit is equal to total revenue less all expenses. In the right context, these could be equal to each other, although that is rare.”

https://www.investopedia.com/ask/answers/070615/what-difference-between-earnings-and-profit.asp
 
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