Apple to Announce Q3 2023 Earnings on August 3 Following New Macs

[avkills]

Users who have been waiting forever for an Apple version of some uber hot furnace of Intel components should have thought things through more carefully. That build-a-hot-Intel-box field is already very competitively serviced, and is not a market Apple should expect to overperform in moving forward.

Better that Apple works on newer, better Mac Pro solutions using its own SoC. Every product below the Mac Pro level (i.e. 90+% of personal computer sales) is now ruled by Apple's M2 boxes. Some think Apple will give up on Mac Pro but I think they just have not gotten there yet.

Easy to say in hindsight. The Apple Silicon transition was not announced until after they started selling 7,1 Mac Pros.

Of course moving forward they should focus on Apple Silicon based machines; but the current designs do not support what is truly needed in what most would call a "workstation."; and yes the consideration of moving to Windows is on the menu for me, at least for home/office heavy iron use. I will always have an Apple laptop until something better comes around. Working in MacOS is also a big consideration for me, but that is becoming less and less important. Once inside software packages that are cross platform, they work and look pretty much the same.

 

[Saturn007]

Hate to throw cold water here, but if you total all Mac sales, and also add in iPad, AirPod, HomePod, Apple TV and Apple Watch sales, that still gets you to well under half as much as they make on iPhones. Also all that non-iPhone stuff barely exceeds what they earn through Services.

^^^^ THIS ^^^^ 💯

and

You hear a lot of people on here acting like some Mac decision is going to make or break Apple, but the fact is, Macs are really a tiny slice of the pie (about 7.6%, to be precise). And any one Mac model is just a footnote of a footnote.

^^^^ THIS ^^^^ ✅

Quite helpful table, too! Thanks, Ignatius!

 

[constantsnags!]

It was very interesting that John (I forget his name) said during WWDC that 100's of thousands of Mac Studios have been sold.

At first, the vibe to me was it was a stopgap for the mac pro.

Now it seems, except for a very slim portion of the market.... it IS the mac pro most had been waiting for.

Yeah. I reckon the existing Mac Pro is a stopgap. I wouldn't be at all surprised to see a significant change in internals to differentiate it more.

 

[constantsnags!]

AAPL pays for all my Apple devices:

I bought Apple stocks so I can use gains to buy an M1 laptop

I was so impressed with the M1 and so excited for the future of Apple Silicon that I decided to buy up Apple stocks. I'm sure that I will be buying many Apple Silicon Macs over the next 10 years. I will use any gains I get from Apple stocks to buy Macs. At the same time, I feel less guilty...

forums.macrumors.com

I'm up about 38% on my initial buy. I will consider doing the same if and when a new display appears.

 

[Wanted797]

It was very interesting that John (I forget his name) said during WWDC that 100's of thousands of Mac Studios have been sold.

At first, the vibe to me was it was a stopgap for the mac pro.

Now it seems, except for a very slim portion of the market.... it IS the mac pro most had been waiting for.

Most pros. Even mega YouTube pros only need highly speced studio.

I think Apple finally forced their hand.

A true use case for a desktop Mac Pro are incredibly rare.

 

[mrhick01]

Apple doesn't break down sales in any kind of granular way, but they do report by product division.

Hate to throw cold water here, but if you total all Mac sales, and also add in iPad, AirPod, HomePod, Apple TV and Apple Watch sales, that still gets you to well under half as much as they make on iPhones. Also all that non-iPhone stuff barely exceeds what they earn through Services.

You hear a lot of people on here acting like some Mac decision is going to make or break Apple, but the fact is, Macs are really a tiny slice of the pie (about 7.6%, to be precise). And any one Mac model is just a footnote of a footnote. We should probably all stop acting surprised when the pace of Mac hardware development isn't as fast as we wish it was, or some wish list item Mac fans have never materializes. $7.17B is a lot of money, but you have to put it in context.

View attachment 2230761
source: https://www.apple.com/newsroom/2023/05/apple-reports-second-quarter-results/

What that context is, however, is Apple makes more money in selling computers than they ever have in the 1990s, 2000s & up to 2010 just before Jobs's death, even adjusting sales to 2023 dollars.

iPhones just sell that much. The computers aren't chopped liver.

 

[gaximus]

Just say a year! 1 year = 52 weeks

52 week high, implies it rolls over every week, when 1 year, implies it rolls over yearly. This is recalculated weekly, for the last year. but yes, its annoying, like saying my kid is 32 months old.

 

[ThomasJL]

[sarcasm]
Wow, earnings reports! 🤩 I'm so excited and really hope that Apple makes record profits! I don't care if Apple releases products with subpar functionality and have extortionate prices, because the most important thing is not users like me, but rather the shareholders. Tim Cook is so wonderful!
[/sarcasm]

 

[Apple Fan 2008]

[sarcasm]
Wow, earnings reports! 🤩 I'm so excited and really hope that Apple makes record profits! I don't care if Apple releases products with subpar functionality and have extortionate prices, because the most important thing is not users like me, but rather the shareholders. Tim Cook is so wonderful!
[/sarcasm]

Many people here have APPL stock so this is worthy news to put on here

 

[TigerNike23]

Interested in hearing how the Mac Pro specifically performed, given how much they seemed to have shafted it for the sake of Silicon

Agreed 100%. The new Mac Pro is a waste of time, money, and resources.

Most, if not all workflows have adapted to Thunderbolt connectivity.

For those that haven’t, having a massive RAM decrease with a gimped graphics system seems like multiple steps back.

Sorry, I love Apple but this isn’t a good release.

 

[TigerNike23]

Yeah. I reckon the existing Mac Pro is a stopgap. I wouldn't be at all surprised to see a significant change in internals to differentiate it more.

Personally, I’d rather they just waited for M3 and release an amazing product.

 

[rushmere]

You hear a lot of people on here acting like some Mac decision is going to make or break Apple, but the fact is, Macs are really a tiny slice of the pie (about 7.6%, to be precise).

View attachment 2230761
source: https://www.apple.com/newsroom/2023/05/apple-reports-second-quarter-results/

It may well be a relatively small slice of the pie, but don't forget that the pie is E-N-O-R-M-O-U-S!

That "small" Mac slice is still bigger than most other companies in their entirety. It's also extremely important to Apple's credibility as a company.

 

[CWallace]

What that context is, however, is Apple makes more money in selling computers than they ever have in the 1990s, 2000s & up to 2010 just before Jobs's death, even adjusting sales to 2023 dollars. iPhones just sell that much. The computers aren't chopped liver.

It may well be a relatively small slice of the pie, but don't forget that the pie is E-N-O-R-M-O-U-S! That "small" Mac slice is still bigger than most other companies in their entirety. It's also extremely important to Apple's credibility as a company.

Indeed - the annual revenue the Mac brings in is enough to make it a Fortune 100 company if it was an independent entity.

 

[257Loner]

I have a strong feeling that Mac Pro is not selling well.

It's a pretty case, but it's not long for this world when users can get the exact same performance from the Mac Studio for only $3000 less!

 

[ChrisA]

I have a strong feeling that Mac Pro is not selling well.

Yes, hence the high price. The Mac Pro was made as a favor to some loyal users who really need the PCI slots, so they can run some exotic PCI cards to access their media on things like fiber networks and Black Magic devices. It's a small club that needs this.

 

[ChrisA]

It's a pretty case, but it's not long for this world when users can get the exact same performance from the Mac Studio for only $3000 less!

No, they can not get the same performance. What if your video system uses a Dragonfly connector on the end of a fiber cable. There is no way in the world to plug that cable into a Mac Studio. But the MP has a PCI slot so you can install a something that adapts the cable to the Mac. There are a dozen cases like this.

That said the industry is moving is TCP/IP, that is "standard networking" things like lower cost 10GBE Ethernet is making this possible. In time, Apple can stop making computers with PCI slots.

No one without such a specialized use case would need the MP.

 

[257Loner]

No, they can not get the same performance. What if your video system uses a Dragonfly connector on the end of a fiber cable. There is no way in the world to plug that cable into a Mac Studio. But the MP has a PCI slot so you can install a something that adapts the cable to the Mac. There are a dozen cases like this.

That said the industry is moving is TCP/IP, that is "standard networking" things like lower cost 10GBE Ethernet is making this possible. In time, Apple can stop making computers with PCI slots.

No one without such a specialized use case would need the MP.

PCI slots are being replaced by Thunderbolt hubs. Once the Mac Pro is discontinued, there is nothing stopping Apple from releasing a Dual Ethernet Mac Studio, obviating the last meaningful advantage the Mac Pro has over it right now.

 

[dwaite]

It was very interesting that John (I forget his name) said during WWDC that 100's of thousands of Mac Studios have been sold.

At first, the vibe to me was it was a stopgap for the mac pro.

Now it seems, except for a very slim portion of the market.... it IS the mac pro most had been waiting for.

Don't forget the 2013 Mac Pro "trashcan" model. The Mac Studio is what they wanted the Mac Pro to be 10 years ago, but weren't able to pull it off because they had to rely on what parts their vendors sold.

I think they do want a more "modular" Mac long term, but they built a whole internal team and process for evaluating what pros are doing, and to optimize the hardware they design around that.

They just aren't likely to build machines "in case" someone wants a 1000W+ power draw to third-party dGPUs to run detailed 3d modeling or ML. It would be a real offering.

 

[svish]

The 15" Air should be driving the Mac sales. It will probably be a good quarter for Apple.

 

[AndyUnderscoreR]

This is a misleading headline. Apple's fiscal "Q3" is not the same as the calendar Q3 (which should be obvious as they couldn't be announcing results including September's sales on the 3rd August!). Apple's fiscal Q3 ends on 25th June, so the results won't be greatly influenced by new Macs which had been on sale for less than 2 weeks at that point.

 

[Alan Wynn]

That said the industry is moving is TCP/IP, that is "standard networking" things like lower cost 10GBE Ethernet is making this possible. In time, Apple can stop making computers with PCI slots.

10 Gb/s Ethernet is not a replacement for PCIe slots, as if it was, 40 Gb/s Thunderbolt would be fine. Even 100 Gb/e is not as fast as PCIe slots.

No one without such a specialized use case would need the MP.

Internal NVMe storage is another use case that is less specialized, but is another reason to consider a Mac Pro. However, even that is not needed by most users.

 

[Aston441]

Interested in hearing how the Mac Pro specifically performed, given how much they seemed to have shafted it for the sake of Silicon

MacProSilicon was released to ditch the last x86 powered machine, so that all Intel powered machines can be dropped from MacOS next year. That is the only reason it exists. Apple does not care if they don't sell a single one.

 

[Alan Wynn]

PCI slots are being replaced by Thunderbolt hubs. Once the Mac Pro is discontinued, there is nothing stopping Apple from releasing a Dual Ethernet Mac Studio, obviating the last meaningful advantage the Mac Pro has over it right now.

PCIe slots are still orders of magnitude faster than Thunderbolt and Thunderbolt hubs do not address that problem, nor does a machine with dual 10 Gb/e Ethernet. Neither support 100 Gb/e, as a simple example.

 

[Alan Wynn]

This is a misleading headline. Apple's fiscal "Q3" is not the same as the calendar Q3 (which should be obvious as they couldn't be announcing results including September's sales on the 3rd August!).

Incorrect. Apple’s forecasting (coupled with their new time travel device) enables them to release September’s sales figures in August.

Apple's fiscal Q3 ends on 25th June, so the results won't be greatly influenced by new Macs which had been on sale for less than 2 weeks at that point.

However, everyone clearly knows that the new Mac Pro is going to be such a disaster that it will actually make all Mac sales cease to exist.

 

[Aston441]

Many people here have APPL stock so this is worthy news to put on here

I used to have Apple stock, but ditched it all after their deliberate slowing of iOS on older devices shenanigans. At a certain point, their disgusting moral behavior became too much to stomach, earnings be damned. And their behavior has only worsened since.

At what point does a company's behavior become so awful, that it doesn't matter how much money you receive? I guess for some people, if a company were throwing people into volcanos on live TV for the huge ratings, that would still be fine, so long as their portfolio continued upward.