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Apple to Automate iAd Platform and Dismantle In-House iAd Sales Team [Updated]

thekeyring said:
I deleted an app straight away and wrote to Apple for a refund... Which I got.

That was for Minecraft Pocket Edition, so hardly a con/crapware app.
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Sure, but I suspect only a small proportion of app purchasers ever actually go to the trouble of asking for a refund, even if they're unhappy with a purchase.
 
nepalisherpa said:
"Publishers will be able to keep 100 percent of revenue generated."

Uh-oh! I don't like the sound of this. This is basically going to entice more developers to use ads in their programs instead of releasing paid/ad-free versions.
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I think Apple means that if an advertiser targets and serves up their own ads (using a newly modified API), Apple will no longer want a cut of whatever the advertiser pays per view or click. Because Apple won't be involved at all. Only the app developer.

So I don't think it matters much to developers. If anything, their cut might go down since advertisers normally pay less than what Apple wanted.
maflynn said:
But there are other services already out there. I'm not sure (not being a developer) that this alone would make them happy. On one hand, they get more cash back, that's a plus but on the other hand Apple isn't making any money on this and you have to wonder about the long term viability.
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However, if an advertiser goes through Apple's iAds servers, in order to target ads using Apple's information on us, then Apple will still keep 30% of the fee paid by advertisers... which pays for the servers and for providing the targeted customers.

I could easily be wrong, but after poking around, that's the impression I get. Apple's not crazy. They're not going to give away a service for free. They just no longer want to be involved in vetting ads, or actively hunting for advertisers.

(I've always thought that iAds was simply another prong of Jobs' "thermonuclear" war. That he intended to get into search, ads, maps, whatever Google did.)
 
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They can build computers the size of the palm, design processors, build complex software, working on building a car...

but they can't do advertisement? Sometimes I don't understand how management works.
 
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I remember seeing Steve Jobs explain how iAd worked... It was a pretty good idea actually, the whole concept of ads not completely interrupting what you're doing was great. Also the interactivity of the demo ads Steve showed was amazing. But no one really seemed to put in the effort to make a great interactive HTML5 ad, instead they just showed an App Store page for their app. Now iAd is starting to fall into obscurity, so I think it's a logical step to discontinue it.
 
Ads on Android were nightmares I hope we're not in for the same experience when developers with bad taste get control of their ads. Ugh

On the other hand, this could be a precursor to allowing trials for paid apps so people don't feel they have to create a sdupported free app to draw attention to their pro apps.
 
I think iAd is gone completely! Here is the announcement on the Apple developer site.

https://developer.apple.com/news/?id=01152016a


iAd App Network will be Discontinued

January 15, 2016

The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30. If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench. We will continue to keep you updated, but if you have any questions, contact us.
 
wilhoitm said:
I think iAd is gone completely! Here is the announcement on the Apple developer site.

https://developer.apple.com/news/?id=01152016a


iAd App Network will be Discontinued

January 15, 2016

The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30. If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench. We will continue to keep you updated, but if you have any questions, contact us.
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Apparently iAd App Network is only a small portion of iAd.
 
MacBH928 said:
They can build computers the size of the palm, design processors, build complex software, working on building a car...

but they can't do advertisement? Sometimes I don't understand how management works.
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Advertising was never really a focus. They were never going to be great at it as long as their main focus was privacy, and they likely knew that to start with. it's just puttered along out of some "war with Google" thing most likely.
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kdarling said:
I think Apple means that if an advertiser targets and serves up their own ads (using a newly modified API), Apple will no longer want a cut of whatever the advertiser pays per view or click. Because Apple won't be involved at all. Only the app developer.

So I don't think it matters much to developers. If anything, their cut might go down since advertisers normally pay less than what Apple wanted.


However, if an advertiser goes through Apple's iAds servers, in order to target ads using Apple's information on us, then Apple will still keep 30% of the fee paid by advertisers... which pays for the servers and for providing the targeted customers.

I could easily be wrong, but after poking around, that's the impression I get. Apple's not crazy. They're not going to give away a service for free. They just no longer want to be involved in vetting ads, or actively hunting for advertisers.

(I've always thought that iAds was simply another prong of Jobs' "thermonuclear" war. That he intended to get into search, ads, maps, whatever Google did.)
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To be honest, I'm surprised they never tried a YouTube competitor.
 
wilhoitm said:
I think iAd is gone completely! Here is the announcement on the Apple developer site.

https://developer.apple.com/news/?id=01152016a


iAd App Network will be Discontinued
Click to expand...

No, this doesn't mean iAd itself is gone.

"iAd App Network" is just a feature that let app developers run simple iAds without going to the trouble of actually creating, and paying for, a full-blown iAd using the iAd Producer.

"App Network" is obviously going to become redundant with the new automated campaign features that Apple is adding to iAd. Since anyone will be able to create real iAd campaigns now (and presumably, target and bid any price you want just like AdWords etc) there's no need for "App Network".
 
bommai said:
Apple has never been good at services. They are good at hardware and software but they are very deficient at service. This is the primary reason why Google is kicking them in that area. Chrome apps, gmail, etc are way faster to use than apple equivalent and their cross platform compatibility is going to keep them ahead. If Apple does not get better at this real fast, they will hurt.
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Google is also very good at keeping all your data for a long long time.
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Aetles said:
That is a very nice thought in the fantasy world were every customer understands that quality apps comes with a price and consider buying them. Or that fantasy world were Apple would set up a system for decent demo versions of apps that pleases both users and developers.

But in the real world right now the sad fact is that you're cutting out a huge part of the customer base who thinks all apps should be free, if you charge for the app. And also those who would like to try the app first. So it is clearly not the case that developers "can just pull iAd out of their apps and charge for the App instead", despite whatever people say on forums.
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totally agree, these people have no clue what they are talking about. Not everybody can make high end games or apps, the ecosystem has to be balanced for both premium and indie devs.

You only really have 2 options theses days as a developer, especially games

1) release for free and rely on ads and in app purchases.
2) release a premium app for a premium price e.g Badland, LeosFortune etc

If you are an indie dev than option 1 only really applies.

I could never charge 99 cents for my app and remove Ads because nobody would get it. First because of the entry barrier to pay plus the reputation that those low priced apps are crap.
Its also not an app/game thats premium enough to warrant a price tag of 3-5 dollars.
 
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supercoolmanchu said:
Considering Google has gone nowhere fast with their mobile ad biz, an essentially free one by Apple for direct access to platform responsible for a 90% majority of revenue generated in mobile, I'd say it's time to take a hard look at selling that Google stock.

Desktop ads are bottoming out, no growth in mobile, and just a few scattered pie in the sky projects stapled to a disasterous side initiative track record... that's a dead company walking.
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What the christ are you talking about?
 
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Hopefully someone can help my understand the ramifications of this better.

Here is my (mis)understanding of what it means. please correct me where I'm not getting it.

1) iAd App Network is the only part of iAd that is shutting down. This is the part of their Advertising platform that allows Appstore Apps to advertise their existence into other appstore apps (that utilize iAd).

2) Developers can still include standard iAds that will put advertising into their apps.

3) Apple is downsizing the iAd team(s) and is therefore planning on automating as much of their back-end processes as possible. This shouldn't affect developers to much, but could affect how advertisers publish their advertisements.

4) App Developers will now keep (nearly) 100% of the ad profits instead of 70%.


am I understanding this correctly?
 
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