Apple positions the OS itself as the digital hub and uses the iApps to show examples. If I have to purchase these Apps seperatly (meaning the updates aren't included with an OS upgrade) then the OS is not a digital hub...you have to upgrade to these apps seperatly. I'm not complaining about them charging for them but it kinda messes up their strategy. Then again...all new macs will still ship with them...but when an os upgrade comes out and new iapps as well to take advatage of the technology in the new os...I'll have to shell out money for the OS upgreade ($129.00) plus extra money to update all the iApps to take advatage of it (another $50.00 or more). That's nearly $180.00 just to realize Apples vision of the digital hub which used to realize itself.