Here’s a genuine question….why does FaceBook/ dating apps need a native app? They work perfectly well on Safari, including microphone/ camera etc. FaceBook/ dating apps choose to be on the App Store because it adds value. It is more than payment processing. They choose to be on the App Store because Apple’s API’s add value to their product that they don’t want to pay for.
Hi. I’ll try to share my point of view and why your answer although it looks realistic and reasonable is fundamentally flawed.
I’ve been programming since I was 10 years, in the 80’s. Back than there was a machine called ZX Spectrum, amongst many others such as Commodore, Atari, Mackintosh, IBM PC … Anyway, on ZX Spectrum there were also interpreted languages such as Basic and Pascal that developers could use to build non native execution programs. Yet, I would at instances also program in Assembly (native execution) … because it was several others of magnitude faster in execution …
The above technical truth has not changed in time. There are advantages (adds functional value) in developing non native software programs and native programs (adds functional value). These advantages aren’t Apples invention, its a fact of nature of digital technology.
Are you arguing that Apple is aiming charging for the fundamental nature of technology? Don’t think so. I think the Apple aims to monetise the fact that its the sole distributor of software programs (third party things and IP) to 50% of Americans using smartphones (iPhone market share is more or less 50% in the US). It seams be planning doing it not only on mobile devices but also PCs (iMac) and everything else that might come in the future.
So the actual problem is that whoever controls even a bit of the distribution of software programs regardless of genre actually controls the digital economy. Software programs are fundamental to the digital economy, like eyes are to people. Without these digital businesses are blind.
There are indeed similarities even if sometimes thin between the App Store business model and Gaming Consoles. Heck, in general there are similarities between any kind of business, but that is besides my point. The fundamental mental difference between Gaming Consoles Stores and the App Store is that the App Store has no boundaries of any kind all. Meaning it can affect games as well groceries or banking.
The irony of your example is that Facebook App actually pays nothing even though it uses exactly the same has any other payed digital service through the In-Payment-Billing device. If not more, because I would not be surprised if Apple does not have special server farms reserved for those given the load.
Wait there is more. We know very well the Facebook business model, its sells Ads on top of knowledge it gathers analysing personal data and interactions, … heck it seams that it sold personal data at points to third parties. Now imagine that you invent a social ecosystem where its users are actually willing to pay, say 99c per month, getting rid of all these pesky practices … no Ads. Not only you have a huge challenge to compete against an established Facebook, yes the App Store will not help you with that in anyway, but also need to share the a spetacular 30% revenue with Apple when in your App. This is a perfect example where this practice devalues entrepreneurship, your invention, your efforts in favor of these practices. Shouldn’t at least both be paying for the distribution of their software programs?
Ask Apple why isn’t Facebook paying anything. Than come back and talk about privacy rights, security and so on. It’s very simple. With this, Apple is indeed recognizing that digital services do provide substancial contributions to the use of their technology, in turn to iPhone sales, to their bottom line. Intangible contributions.
Cheers.