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Businesses exist to make profits. If they can't make a profit then they won't exist. Then the company won't be employing any people.

agreed. At what cost is this to the customer? We have yet to see if the Apple store experience will change for the negative. If it's better then we should applaud apple. let's wait and see.
 
FTA:

So you don't consider 1/5th of total revenue earned from the retail division to be "profitable?"

That business comes in regardless. Business Managers at Apple Stores don't close sales, and they can only offer, at most, 5%o discount on some items (and you have to spend $30K per year for that IIRC).
 
So we are going to kill the biz team cause we do not care about pro's I mean how much clearer can we make it to you. The Mac Pro is going to die the iPad Pro is just the super power iPad. They are dumping the biz team cause they know they are going to just dump the pro customer over the side of the ship this year. Why people some one to sell to a market your exiting.
 
elimination of the Business Manager position is something of a shock because Business Managers lead the Business Team and are responsible for bringing in up to 20 percent of overall store sales

This does not mean that by eliminating these positions, the Apple Stores will lose “up to 20 percent” of their revenue.

"These managers have established relationships with various small and medium businesses in their markets," said the source. "Their position is highly specialized and often times not easily understood by retail leadership who do not have experience in B2B sales." Existing managers, senior managers, store leaders, and market leaders are currently unfamiliar with the "complex sales cycles involved with B2B engagements," so Apple's retail change could have a significant impact on business sales.

It’s not the “existing managers, senior managers, store leaders, and market leaders” who are eliminating these positions. It’s way above their head. It’s always the same story - “No one understnds how much I do around here! This place can’t function without me!"

"This comes as a rude awakening to employees who have always felt Apple has had their best interest," said the source.

If one feels their employer (any employer) has their best interests at the forefront of every decision the company makes, they are sorely mistaken. No company will continue to spend money where it’s not receiving a return of some sort. And for reasons that are beyond most all of our knowledge, Apple believes these positions are not providing an adequate return.
 
There's A LITTLE extra expertise about taxes and such, but they were all vastly overpaid for what they actually did. They weren't doing cold calls, the business just walked in. You could train a specialist to do the majority of their work in an afternoon.

And there you go. Overpaid. Delusional. Sure, this is conjecture, but it’s about what I was thinking, and I wouldn’t be surprised if it were the truth & reason.
 
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No but I've purchased $50k of Dell servers in one go. A few months ago, we picked up 4 Dell workstations at once. All done over the phone and e-mail. I worked for a very large organization and met our dedicated Apple rep once who worked in Cupertino. What's your B2B purchasing experience?
20 years B2B sales. 10 years Procurement. Why?

You're anecdote aside, my comment was about your attempt to equate Dell and HP not having retail stores with Apple's situation as if they are somehow related. They are not.
 
Apple has a very strong and successful B2B team based out of California and Austin, TX. People who walk into a store to buy products are not B2B customers, regardless of what the over-important retail business team would like to think.
When we buy Apple products for our business, we do one of two things, we either buy online or we go to an Apple Authorized Reseller. Why you ask? Well, first off they understand the business side of things, but also because if we are walking into a store it is because we have very little time, going to the Apple store is further away and is a lot more crowded, making it take substantially more time. With the authorized reseller, we are usually in and out in under 5 minutes.
 
Businesses exist to make profits. If they can't make a profit then they won't exist. Then the company won't be employing any people.
While I completely agree, companies need to make a profit, nothing wrong with making a heck of a profit, but at some point... maybe when you have more money than most countries... it is time to give back.

Hire a few extra positions, make training MORE enjoyable and memorable. Create a 'love' for the company, even if it doesn't let you get the 1 or 2 extra points this year. Happy, well trained employees create a synergy that pays out in dividends.

PS. I never understood the reason to continually IMPROVE profits, year after year. Guess that is why my company isn't in the top 500, I'm happy paying the electric bills at the office and putting some food on a couple of other families' tables.
 
Apple has a very strong and successful B2B team based out of California and Austin, TX. People who walk into a store to buy products are not B2B customers, regardless of what the over-important retail business team would like to think.
I use the business team at least weekly to order items. I much prefer having a local guy that I can call and email for bulk orders, who handles our DEP account correctly, and knows the nuances of our business. I have no desire to have someone at corporate that I get bounced between, and cannot hook me up with things same-day. This is a bummer, my guy was next in line for management, and it would have been a nice raise for him.
 
Its the gig economy stupid... I predict A.I. will be greeting you at the Apple store in the next 5 to 10 years...
 
Businesses exist to make profits. If they can't make a profit then they won't exist. Then the company won't be employing any people.

Considering Apple is the most profitable company in history, I don't think eliminating 4 positions will have a major impact on their bottom line.
 
More evidence of Apple exiting the pro and business arena.

Yeah....that partnership with IBM is just all about fluff.

My personal experience here....the business team at my closest Apple Store (Mall of Georgia) was never very responsive. Any time I made a business related purchase I ended up being done with the product in hand before they ever got back to responding to my email.
 
Lots of people here pulling out their hair, but I have seen no mention of anyone talking about how they actually used this service for the places they work. Can anyone shed light on if it was effective, and if it was even being utilized? I personally don't know anyone who has ever bought volume shipments of computers from a retail store instead of having them delivered directly and then went to a store for group classes, and I've never seen a group IN an Apple store taking one of those classes.

In fact, I think it would be hard to assume that VARs wouldn't have a huge advantage in B2B sales as they would be more familiar with competing product lines and would therefore be better equipped to point out the right solutions, as well as solutions that go far beyond Apple's core lines of business.
 
20 years B2B sales. 10 years Procurement. Why?

You're anecdote aside, my comment was about your attempt to equate Dell and HP not having retail stores with Apple's situation as if they are somehow related. They are not.

So your organization sent you to an Apple store with a P-card every time somebody wanted something?
 
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I enjoy using macs personally but wouldn't have any use for them in business. Although if i did, i'm not running to an apple store in a mall somewhere to talk to some random apple store idiot. Usually a person comes to me or at least have their contact info. Not having experience with apple business, I'd assume that contact would be a business manager. So who are current businesses that use Apple going to call for their needs?

Oh well, I'm sure Apple has it thought out.
 
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Apple could stand to have a line of "Business" technology products. Like a Mac RealPro, A Mac smallish and watch bands inspired by Brooks Brothers.
 
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Is 2 months severance pay normal? I thought it was based on length of employment at the organisation and not necessarily in the same position as companies change those too often
 
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HA!

I worked at Apple Retail for 2 years, including on the business team, and every business manager I met was deluding themselves. People shopping at Apple Retail stores for their business ARE NOT B2B customers, and every business manager I saw get promoted to corporate crashed and burned in no time at all.

There's A LITTLE extra expertise about taxes and such, but they were all vastly overpaid for what they actually did. They weren't doing cold calls, the business just walked in. You could train a specialist to do the majority of their work in an afternoon.
Well, Apple is going to find out whether the personnel was worth the $$$$$.
Your bet is obviously on the negative.
 
Apple can do what ever it wants and how it wants! Always was the case! Just remember how Tough Steve was! You don't build an Empire being nice!!
 
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