Apple to Hire Former Yves Saint Laurent CEO Paul Deneve? [Update: Confirmed]

Discussion in 'Mac Blog Discussion' started by MacRumors, Jul 2, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    According to a tipster who spoke to AppleInsider, Apple may be planning to hire Paul Deneve, who recently left his post as CEO of French luxury label Yves Saint Laurent to "pursue a career in the technology industry."

    Deneve, who has worked for a number of luxury labels including Courreges, Nina Ricci, and Lanvin, was previously employed at Apple Europe from 1990 to 1997, where he held several sales and marketing positions.

    While no information was given on Deneve's possible role at Apple, his past experience suggests that he could be a potential replacement for former retail head John Browett, who was ousted from Apple in October of 2012.
    Both Apple and YSL have declined to comment on the possible hire and no further information is available at this time.

    Update: According to Bloomberg reporter Adam Satariano, Apple has confirmed that it has hired Paul Deneve, but not as the SVP of retail. Instead, Deneve will work on "special projects" and will report directly to Tim Cook.
    Article Link: Apple to Hire Former Yves Saint Laurent CEO Paul Deneve? [Update: Confirmed]
  2. SJism23 macrumors 6502a

    Nov 20, 2012
    He looks like Phil Schiller! They'd be a perfect match for marketing :D
  3. CrickettGrrrl macrumors 6502a


    Feb 10, 2012
    B'more or Less
    If true, it's a complete 180 from their John Browett choice.

    (Big sigh of relief!)
  4. komodrone macrumors 6502

    Apr 26, 2011
  5. doboy macrumors 68000

    Jul 6, 2007
  6. solamar macrumors regular

    Dec 30, 2008
    The French half brother! :eek:
  7. bse3 macrumors member

    Dec 27, 2011
    An iWatch so the US government can spy even more on me? No, thanks.
  8. SockRolid macrumors 68000


    Jan 5, 2010
    Almost Rock Solid
    Or maybe Mr. Deneve will be forming a start-up with Jean-Louis Gassee?
    N'est-ce pas?
  9. ckurt25 macrumors 6502a


    Mar 25, 2009
    Grand Rapids, MI
    I really hope you don't think the US government is "spying" on everyone with an iOS device. Even if they knew every keystroke or website I visited I really wouldn't care. I'm not paranoid enough to think they have enough time to pour though everything millions of people are doing in order to.... in order to do what....? Arrest you for checking out Grumpy Cat on Facebook? If they analyse every email, phone call and text message for terrorist activity and it keeps me safe at sporting events, on airplanes, in hotels, at work and at home, then let them. The government isn't too concerned that I have fetishes or what my 401k looks like or that I like to watch Most Extreme Elimination Challenge.
  10. ownamac macrumors regular

    Jun 24, 2010
    Perhaps this hire would support Apple's entry into wearable technology.
  11. Pompiliu macrumors 6502a


    Apr 22, 2012
  12. newyorksole macrumors 68020

    Apr 2, 2008
    New York.
  13. macnisse macrumors 6502

    Jun 26, 2010
  14. ChristianJapan macrumors 68040


    May 10, 2010
    Hope that works out with our British chief designer. Might cause some "tension" :confused:
  15. macs4nw macrumors 68040


    Don't know this person, but from his background/credentials, he couldn't possibly be worse than Browett. He seems to have the 'je-ne-sais-quoi' and 'cachet' APPLE might be seeking. Even though it was before SJ's return, APPLE had seven years to evaluate him, so hopefully they got it right this time.
  16. Rogifan macrumors P6


    Nov 14, 2011
  17. Peace macrumors P6


    Apr 1, 2005
    Space--The ONLY Frontier
    Why ? He worked for Apple before.
  18. Rogifan macrumors P6


    Nov 14, 2011
    1. We don't know what he will be doing (or even if he'll be a SVP).
    2. I think Ive is plenty busy in his current role so I doubt there will be tension.
  19. alms macrumors member

    Oct 16, 2003
    Yep. Watches are fashion items. If they want to sell a fashion item they need expertise at the highest level of the fashion world. That would certainly qualify as a special project reporting to Tim Cook.
  20. Shaun, UK macrumors 68030

    Mar 23, 2006
    No no no no no no. Not all watches are fashion items. Some are more functional. I don't want a fashion led iWatch. I would absolutely not buy one if they went down that route. The iWatch is a portable computer you wear on your wrist and synch with your iPhone. It's NOT a watch. Go buy a fashion watch if that's what you want, but I hope Apple make it wearable tech rather than fashion.
  21. Amer.Dababneh macrumors newbie


    May 24, 2013
    Former Yves Saint Laurent CEO?

    Although Apple is already an elegant brand, but it wouldn't hurt to have more class.. #Stylish :p
  22. HMI, Jul 2, 2013
    Last edited: Feb 26, 2014
  23. firewood macrumors 604

    Jul 29, 2003
    Silicon Valley
    Who cares what you want? The sector's profits are almost all in high-end fashion or luxury watches. Apple doesn't do low margin cheap looking but functional knockoffs of anything.
  24. Rogifan macrumors P6


    Nov 14, 2011
    And who wants to wear a "functional" watch?

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