Indeed. Apple is treading awfully close to hypocrisy here.
Not really. They said "netbooks" were bad because they were:
"cheap" ***
terrible software **
junky hardware **
"slow" ***
"had small, cramped keyboards" **
( that's close to hypocracy when look at iPhone keyboard)
"very small screens" **
**
http://gadgetwise.blogs.nytimes.com/2009/04/24/apple-says-no-to-netbooks/
*** iPad keynote.
This new product will be
not cheap ... minimally $999 and probably higher.
Mac OS X and iLife ( of course Apple doesn't "do" terrible software)
non junky hardware ( relatively higher cost case and other components. )
not slow .... will use something better than an Atom or under powered Pentium. Minimally a AMD Zacate or something from C2D class performance.
have a full sized keyboard. (just trim side borders off current designs)
have a higher quality LED backlight and display circuitry and a much better GPU.
While 11.6 is smaller not in the 9-10" range. Apple had a PowerBook 12" rounded up 11.6 is 12".
(if drop much below 11.6 would have problems putting a full sized keyboard on the box. The 9-10" screens force you to abandon that. Apple is saying they won't cross that line. )
So it will be much more a laptop just packed into a marginally smaller, but relatively expensive, container with a several of compromises on flexibilty/utilty. Apple never knocked that concept. That matches the original Air concept. This is just the next step in reduction in size. It is still a vehicle to explore that concept .
Apple knocked netbooks in part because they just chucked stuff just to get the costs down to below notebook prices. It think that was a superficial knock. Not all netbooks were racing for the bottom on price. Apple isn't chucking things just to get cost down below overall PC industry notebook prices. It may be below for Apple's average prices, but that's still several hundred over the PC industry prices.
Apple is pushed back on concept they need to lower their laptop prices. For the next couple of years they may get away with it. When the iPads can move down slightly then will let the laptops drop a bit.