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I do think the foldable market will be the most interesting out of them all but I agree, foldables are still a niche market (coming from a Z Fold 7 users)
Sorry but IMO millions of units is not "still a niche market." Perhaps it is relative to selling hundreds of millions of iPhones, but IMO that is wrong-headed thinking.
 
i don't get it. Samsung has creased foldable phones already and it's providing the displays. So how is apple going to make the iphone better than a Samsung when they can also use it in their future products... 🤔
Apple is not using of the shelf displays from Samsung. They are using their own developed and patent tech. Samsung is just the manufacturer just like Foxcon. Samsung has the machines to make them. Also they not only use Samsung as a manufacturer. Also Samsung Displays and Electronics are separate entities.
 
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When Apple doesn't go out of their way to try to reinvent the wheel, it's usually successful.

More battery, camera, display - just look at Pro Max - success. An Apple folding phone will undoubtedly be successful.

Vision Pro, iPhone mini, iPhone Air were attempts to go against the grain - failures.
 
Sorry but IMO millions of units is not "still a niche market." Perhaps it is relative to selling hundreds of millions of iPhones, but IMO that is wrong-headed thinking.
It is niche. You see rarely folds in the wild and after 6 years the market share is still very very low. 6 years is a lot of time. Its iPhone 2G to iPhone 5s. By that time smartphones were well established and had a huge market share. I bet we will see folding phones disappear by the 2030s and be just a footnote in history just like with 3D TVs, curved TVs, edge displays, VR, pop up cameras… All gimmicks that were hailed as the future and all didn’t make it. Also more moving parts make the device more fragile. And the plastic screens are a no go. Plastic screens were the reason why the iPhone 2G almost didn’t make it on launch because they switched to glas last minute and Steve was right about plastic screens.
 
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Apple mostly designs and specs its own product componentry. What Samsung uses and what Apple uses are different, even when Samsung makes both.

Apple is not using of the shelf displays from Samsung. They are using their own developed and patent tech. Samsung is just the manufacturer just like Foxcon. Samsung has the machines to make them. Also they not only use Samsung as a manufacturer. Also Samsung Displays and Electronics are separate entities.


Every OEM that orders Samsung's displays has it custom for their needs, Apple isn't unique in this matter. Bottom line, the display tech is Samsung all day every day. Stop trying to give Apple credit for the display innovation they have nothing to do with. Samsung created UTG to make these displays foldable. If Samsung doesn't exist, these foldable as we know it today, wouldn't be where they are. Fact.

I love how everyone that claimed foldable were useless and a solution to a problem that didn't exist are now going to be first in line. Truly the exact type of consumer that holds back innovation. Let me blindly be loyal to a company that only takes on the innovation of others. No thanks.
 
I love how everyone that claimed foldable were useless and a solution to a problem that didn't exist are now going to be first in line. Truly the exact type of consumer that holds back innovation. Let me blindly be loyal to a company that only takes on the innovation of others. No thanks.
They not only using Samsung as a manufacturer. This tells you Samsung offers just the regular tech and machines to Apple. Also look all the patents Apple has. That is also why Samsung electronics is not using the same displays as in the iPhone. Also Folds are still a gimmick and useless and not a innovation. It is a solution to a problem that doesn’t really exist. You just interpreting too much in my comment making it about brand loyalty bs.
 
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What aspect ratio are they going for?
According to the rumors, when unfolded it will be only slightly smaller than an iPad mini. Conversely, a Samsung Galaxy Z fold is more of a square which sometimes means you don't get a viewable area much bigger than on a standard bar smartphone in landscape. I think that means when folded the Apple foldable will be unique in that it will be noticeably wider which I'm interested to see.
 
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Yes and its on purpose to maintain the illusion of we offer more models so we are growing and the price ladder. Nobody can tell me putting a wireless charger for the pencil on the base iPad will make the cost rise so much that they have to raise the price. They didn’t put a wireless charger to make the costumers be so annoying so they go to the Air model. Or not doing a laminated display even though its almost 2026.
I think it's to do with institution purchases. Schools need cheep iPads, medical professionals and aviators need small iPads that fit in scrub pockets. They have the iPad Air and iPad Pro on top of that. The Macbook and iPhone lineup seems to be headed in the same direction; a cheap (rumored) Macbook and iPhone, and then a more expensive Air and Pro line for the higher end.
 
It simply means that Samsung Display has already made its profit, nothing more. Whether Apple will be able to sell 22 million foldable phones is another matter altogether.
It'll be 10 to 11 million iPhone Folds, since each foldable will have two screens.
 
2020 Apple: People will love small iPhones, let's mass produce them!

2022 Apple: People will love big iPhones, let's mass produce them!

2025 Apple: People will love thin iPhones, let's mass produce them!

2026 Apple: People will love foldable iPhones, let's mass produce them!

Apple doesn't seem to learn
Or they’re trying to satisfy everyone with an optional upgrade at least once every few years.
 
Not going to happen for me. I think foldable phones are DOA. I’m sure it will sell but probably in the same way Air does.
 
When folded it's the size of my iPhone 12 mini. Unfolded it's almost the size of my iPad mini. That means it'll replace two devices. I just need to discover oil in my backyard so I can afford it…
 
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Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports.

Foldable-iPhone-2023-Feature-1.jpg

In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million accompanying external displays. With Samsung Display serving as the exclusive supplier of these components, the production plan implies that Apple's own target output for the first-generation foldable iPhone is in the range of 10 million finished devices, since suppliers usually produce more components than Apple needs to account for yield and quality variations.

This production plan is more than 30% higher than initial industry expectations, which placed early foldable iPhone shipments between six million and eight million units. Those earlier estimates were based on the historical performance of the global foldable smartphone market, which has hovered just above 20 million units annually.

The report reiterated that the device is expected to feature a book-style, inward-folding design with a 5.35-inch external display and a 7.58-inch folding internal display. It is believed to contain an advanced hinge design and specialized material properties to minimize the crease in the folding display.

Apple reportedly plans to adopt Color Filter on Encapsulation (COE), a method that removes the traditional polarizer layer and integrates its functionality directly into the OLED stack. Eliminating the polarizer can reduce thickness and improve brightness. The device is also rumored to incorporate an Under Display Camera (UDC), allowing the internal display to achieve a more seamless full-screen appearance without a punch hole or visible camera cutout.

The first foldable iPhone is expected to launch next year alongside the iPhone 18 Pro and iPhone 18 Pro Max.

Article Link: Apple to Make More Foldable iPhones Than Expected
Yes! Just waiting for this one to come!!!
 
Every OEM that orders Samsung's displays has it custom for their needs, Apple isn't unique in this matter. Bottom line, the display tech is Samsung all day every day. Stop trying to give Apple credit for the display innovation they have nothing to do with. Samsung created UTG to make these displays foldable. If Samsung doesn't exist, these foldable as we know it today, wouldn't be where they are. Fact.

I love how everyone that claimed foldable were useless and a solution to a problem that didn't exist are now going to be first in line. Truly the exact type of consumer that holds back innovation. Let me blindly be loyal to a company that only takes on the innovation of others. No thanks.
I for one was not talking about innovation. I was talking about manufacturing specs: "What Samsung uses and what Apple uses are different, even when Samsung makes both." Personally I [try to] avoid all the silly arguments about who's innovating what.
 
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What aspect ratio are they going for?
According to earlier leaks it will supposedly have a 5.5” outer display with a 3:2 aspect ratio, and a 7.8” inner display with a 4:3 aspect ratio. As an iPhone and iPad mini enthusiast myself I’m pretty stoked, although that 3:2 outer display is still not ergonomically ideal, it may be the best we small Phone folk get. Here’s some nice renderings based on the leaked dimensions.

 
i don't get it. Samsung has creased foldable phones already and it's providing the displays. So how is apple going to make the iphone better than a Samsung when they can also use it in their future products... 🤔
It doesn’t have to be better. It just needs to be an iPhone/Apple product. Many people only consider iPhone
 
According to the rumors, when unfolded it will be only slightly smaller than an iPad mini. Conversely, a Samsung Galaxy Z fold is more of a square which sometimes means you don't get a viewable area much bigger than on a standard bar smartphone in landscape. I think that means when folded the Apple foldable will be unique in that it will be noticeably wider which I'm interested to see.

So it'll be more like the first Pixel Fold, then.
 
Make it under 6" when closed, give it a triple camera, make it not much heavier than the fold7 (which is barely heavier than my 17 pro) and I'll pay whatever you want.
 
How are they going to have decent battery life powering that inner larger screen when even the pro phones have crappy battery life?
 
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